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| Articles by Juan Bell |
31. How To Hire The Correct Content Writer For Your Business
July 29, 2013
Finding a competent content writer is not an easy task, as good writers are not easy to find. Finding a person who can write all types of blogs, articles, web content or marketing content can be difficult to accomplish. With the need for online marketing increasing, the demand for writers has also i...
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32. 13 Steps To A Slippery Slope Online Sales Letter
July 25, 2013
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can ga...
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33. Why Is FREE The Most Powerful Marketing Word You Can Use
July 24, 2013
As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there". So what does that have to do with "FREE"? Quite a lot really. Firstly, business is a constant evolution - a process, you simply cannot remain still even if you are in the lea...
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34. Sales Headline Copywriting - Two Quick Steps To Success
July 23, 2013
Get a Good Start for Sales Success The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take...
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35. Discover The Advantages To Hiring A Freelance Web Site Copywriter For Your Web Business
July 22, 2013
Web Marketing Series Ok...so you already have a crack staff of writers on-hand to handle your company website's writing assignments. So why should you consider hiring a freelance copywriter? Well, as you know, today's corporate belt-tightening often means too much work for too few people. This is ...
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36. White Papers Writing Mistakes That Turn-Off Readers
July 21, 2013
A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes. Mistake #1: "It's All About Us" Of course, a white paper primarily presents the company's perspective on an issue...
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37. Freelance Copywriter Secrets Are You Using Social Proof To Outsell Your Competition
July 19, 2013
A freelance copywriter is always looking for an edge when it comes to finding new ways to persuade in writing. Read the following facts and see if you can guess what persuasive technique they all have in common: The "canned laughter" that has been an ever-present feature of situation comedies for o...
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38. Is Your Website Copy Doing Your Business More Harm Than Good
July 18, 2013
One of the reasons that websites don't work as effectively as they might is because business owners, and their internal copywriters, often look at the site through a completely different set of eyes than their visitors. Of course, no-one knows a business better than the people behind it, but trying...
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39. Advertising Copywriter Salaries - The Truth
July 17, 2013
There's one word in the English language, that stands head and shoulders above all the others for getting a "Yes" response to your sales letter. And, no -- it isn't the word "free". I hardly ever read books on copy writing, because I prefer to go right to the source. So I read books on human psycho...
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40. Contracts - A Copywriter's Lifeblood
July 16, 2013
It used to be that a four-line memorandum of agreement was all you needed to jump into a copywriting assignment. Not so any more. With lawsuits on the rise in America, copywriters - the true ghostwriter if ever there was one - have to be just as diligent in their written agreements as a contestant...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Author: Juan Bell
