It’s the never ending battle between two related departments: sales vs. marketing. The latter running a campaign which generates tons and tons of leads, and then simply rests on its laurels. Sales, on the other hand, grumbles that none of those leads were interested in the product or not...

The world of business is, without doubt, a very fast paced environment. Considering the amount of competition that fills every corner of the world, not to mention the frequency in which companies come and go as the times change, it does makes sense that a firm would look for ways to improve th...

B2b (business to business) lead generation is merely the beginning of the several steps of the entire sales process. What comes after that is just as essential as the start. So, don’t ever think that once qualified leads are already identified, sales process stops.

If there is one word that can pretty much describe what the US economy is on the brink of, then it's the recession. This word brings back bitter memories of the Great Depression, of jobless thousands and bankrupt hundreds. Considering what's happening to the country recently, then it may come a...

One word and it’s enough to send software companies running. Yes, that is the effect that ‘recession’ has over the minds of people who hear it. And why not? Considering the far-reaching negative effects of the recession over the health of a business, it is a cause for concern. Of course, there is...

Business leaders would agree with the fact that for a company to remain in the industry, a continual stream of leads is necessary. Smart entrepreneurs know that it is essential to spend a substantial amount of time to generate leads. But the question is how much time is necessary for this ...

The US may be having a hard time, economically speaking, but this does not give it a reason to be stuck in the mud. Indeed, now is one of those better times to explore the possibilities of business partnerships and ventures. Truth to be told, there are numerous instances where it became instrumen...

For a country that is in deep economic turmoil, the United States is still one with plenty of business opportunities. Many an intrepid entrepreneur has found that the recession is no reason to fold. By doing business with other firms, many establishments have found profitable markets that can hel...

The world of business has always been a unique environment. It has always been constantly evolving, with stores opening up and stores closing down. It’s always been like that. This is probably the reason why more companies are looking at various means to stay in business. For that to become possi...