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Articles by Watson F |
41. Supply chain issues and ad serving (part 2)
March 12, 2022
In the first part, we discussed how supply chain issues affect different companies differently and how they can disrupt an ad campaign. We will continue to show how you can lessen the impacts of these uncertainties using online ad serving and digital tools.
Price changes quickly When there ...
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42. Supply chain issues and ad serving
March 10, 2022
While supply chain issues have been a problem since the pandemic started, the issue came very much into focus during the holidays. Getting all the presents and gifts that you wanted to buy for yourself, friends and family proved to be an issue for many, both on the consumer and manufacturer side of ...
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43. Advantages of a self-service ad serving program for publishers (part 2)
March 07, 2022
Publishers know that they have two main sources of revenue: subscriptions and advertising. Because these options are not mutually exclusive, you can have both in order to support and grow your business. In our previous article, we discussed how a self-service ad serving program can help you quickly ...
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44. Advantages of a self-service ad serving program for publishers
February 17, 2022
Let’s say that you have a website with quality content and good traffic. You want to start making some money from publishing ads. The question now is how and where to begin. You are going to need an ad server to help sell ads and manage advertisers. However, not all ad servers are alike or have the ...
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45. Tips to optimize video ad serving (part 2)
February 17, 2022
Visitors spend more time on sites with videos because people love seeing and sharing video content much more than just images and text content. It is much more entertaining, informational and engaging. Because of these benefits, video ad serving is a natural integration for video publishers. In the ...
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46. Tips to optimize video ad serving
February 17, 2022
We have all heard the old adage about a picture being worth a thousand words, and if that is indeed the case, then you can only imagine the potential value of a video. There is a reason why advertisers are turning to video ad serving to lure in customers, and it all begins with getting a ton of valu...
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47. Advantages of podcast ad serving
January 11, 2022
It wasn’t so very long ago that there were only a handful of podcasts out there, but in recent years, they have exploded in popularity. The number of active podcasts is now in the millions, with that number growing daily. There are also countless ways to listen to podcasts, with many also delivering...
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48. Challenges to publishers after the pandemic
January 11, 2022
There has been a lot of talk about how the pandemic has affected business, with many failing to survive the past couple of years. Those who did survive had to alter their business plan, which included doing more online sales and services. While you might imagine that is good news for online publishe...
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49. Opportunities for publishers after the pandemic
January 11, 2022
At a time when we are seeing businesses close up shop and others struggling to find employees and fight rising inflation, you might think that everything is doom and gloom. While there certainly are many problems and issues that need to be addressed, the reality is that we are living in a time where...
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50. Advantages of online ad serving during the pandemic
January 11, 2022
Many businesses have adjusted the way in which they do business during the pandemic. We are not just talking about sales here either, as they have also changed how they get the message out about their products and services. We are seeing a lot of companies put more effort into online advertising, an...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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