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Articles by James King |
41. The Simple 'How-To' Of Writing Great Ads
July 12, 2013
A rather dramatic foreword first... "Advertising Is As Important To Business As Breathing Is To Life" Just as some form of respiration is essential to the existence of life, so also some form of adverting is equally essential for the existence of a business. In fact, even before existence, adverti...
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42. Copywriting Tips - Font Color, Shmont Color
July 11, 2013
Okay, it is time to dispel one of the greatest copywriting tips of all time...the use of certain font colors for your headlines and subheads. Yeah, I've heard them all...red tahoma for headlines and on and on. Baloney. If you want to discover the real secret for getting your headlines and subheads t...
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43. Copywriting Tips - Making Every Word Count
July 10, 2013
You know what I like about some forms of advertising? They really make you think. For example, with a small classified ad, some sites only allow you three lines. With pay per click, you get three lines but you're limited to about 30 characters per line. Some forms of advertising only allow you one l...
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44. Copywriting Tips - Be As Specific As Possible
July 09, 2013
Know what bugs me? When I ask somebody a question and I get a response that is so vague that I have to ask another question just to get my question answered the way it should have been answered in the first place. Am I making sense? I hope so, because if you're doing this with your sales copy, you'r...
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45. Copywriting Tips - It's All In The Presentation
July 04, 2013
Copywriting is an art. Yes, it can be learned, but it is still an art. And a lot of that art is in how it's presented. Many times a sales letter will come off as forced or just plain awful because of the presentation and not so much because of the content itself, which if you broke it down, was sayi...
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46. Copywriting Tips - Why Is My Copy Not Converting
July 03, 2013
Good question. Unfortunately, there isn't one answer as to why copy doesn't convert. Truth is, some of the reasons don't have anything to do with the copy itself, such as poor keyword targeting. But since that is more marketing than copywriting, we're going to leave that discussion for another day. ...
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47. How To Write Powerful, Attention-Grabbing Headlines
July 02, 2013
If you're looking for a way to bring in more profits, then you have to look for a way to bring in more customers. This is because, the more customers you bring to your website, the more chances you have to make a sale. The best way to get people to your web site is to be able to write powerful and a...
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48. Should You Take A Course In 'Creative Writing' To Make Sales From Your Words
July 01, 2013
I'm going to address something that may rub some people up the wrong way. You see, I more than occasionally get a number of people asking me whether they should spend a pile of money to get 'good at writing'. And, the place where they're thinking about parking their cash is with a college, institu...
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49. Copywriting Services That Speak Their Quality
June 30, 2013
When copywriting services are perfect, you can tell from a glance the quality in them. It is very important that we have these services at their perfect. I mean, there is no other way we can be sure that they are quality. You can take advantage of a reliable copywriting company to be able to get the...
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50. 5 Web Copywriting Tips To Help You Craft A Headline That Sells
June 29, 2013
There is no other more important web copywriting skill you can gain than crafting a headline that sells. The headline is the one thing that can, in itself, determine whether your copy sells or not. The headline is the most important element of a copy - no doubt about it. It's what David Ogilvy call...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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