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| Articles by Bobby Flores |
41. Writing Sales Copy - The Curse Of The Copywriting Education
July 12, 2013
Dear Business Builder, I'm up to my eyeballs in copy cubs, and I love 'em to death. Every blessed one of them is a brilliant, gifted, fresh-faced kid with a big dream in his or her heart and an obsession for copywriting. And frankly, I'm convinced that each one of them will go farther and have far...
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42. Copywriting Tips - Taking Your Copy In Pieces
July 11, 2013
Writing sales copy can be an overwhelming task. You know what you have to say, but there is so much of it. There's your headline, your story, your bullet points, your testimonials, your social proof, and the list goes on and on. It's enough to drive you mad. Well, if you're going to have any success...
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43. Copywriting Tips - Turning Off Your Prospects
July 10, 2013
We all know that we want to excite our prospects when we get them to our sales page. However, by not knowing what will turn them off, and ultimately turn them away, we will be losing more sales than we can possibly imagine. Sometimes, it's not what you but what you don't say. Wasn't that a game show...
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44. Copywriting Tips - It's Not All About Technique
July 09, 2013
I know a lot of pianists who are formally trained. They have almost flawless technique when it comes to playing the piano. There's just one problem. Their playing leaves me colder than a witches elbow. They have no feeling, no emotion and ultimately I do not enjoy their performance. You're probably ...
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45. Copywriting Tips - 3 Tips For Tantalizing Testimonials
July 04, 2013
The testimonial can mean the difference between a sale and a prospect walking away without giving your product a second thought. Why is that? What is it about testimonials that can make it so that in spite of almost everything else, a great thumbs up from a happy customer can have the dollar signs f...
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46. Your Copywriter's Web Site - They Need To Know Who You Are
July 03, 2013
As a copywriter, you're privy to many of your clients' secrets. You know all about their target audience and their marketing plans. This means that before anyone asks you to do any copywriting for them, they have to trust you. They need to know that you won't go running off to their competitors wit...
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47. What A Copywriter Does
July 02, 2013
People often ask me what a copywriter does. I'll provide a succinct explanation in this article. Note upfront that to "copywrite" is different than "copy"right". The two words are often confused because, well, they sound alike. Another point to know is why advertising is called "copy". The reason ...
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48. Secrets Of Sales Copy For Your Online Marketing
July 01, 2013
What is the secret of creating powerful sales copy for your online marketing business? How can you produce copy that turns your business into a money machine? Following a few simple tips can move you along the path to creating your own compelling sales letters. In this article we reveal some of the ...
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49. Copywriting Tips - Do You Hold Implicit Theories That Depresses Conversions
June 30, 2013
Ever tried spending week or even months crafting your sales letter... only to discover a month after you launch that it doesn't convert? For those of you who have had it happen to you, you would know it feels like an arrow just pierced through your heart. It's depressing and you can end up giving up...
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50. The Flavor In Each Word And Each Musical Note
June 30, 2013
Amy is eighteen and she has been spending months, five to be precise, practicing this one song that she would be performing for her music school's concert. She toils over each note, each dynamic, each tone meticulously and to everyone else, she plays the song PERFECTLY. And yet, Amy's not satisfied ...
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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Author: Bobby Flores
