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| Articles by Albert Kelly |
41. Copywriting Tips - Don't Let Mrs Wombat Get To You
July 04, 2013
Okay, here's the two cent tour on Mrs Wombat. See, she's the English teacher you had as a kid who would tear apart your writing to the point where you didn't want to write another word again. Every spelling error, every grammatical error, every piece of punctuation out of place...if it was there...s...
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42. Copywriting Tips - It's Not Rocket Science
July 03, 2013
Why do people make things so complicated? It's not hard to sell things online. All you need to do is find a hungry market and sell them what they want. As far as the copy goes, it simply needs to tell the prospect that what they want, the solution to their problem, is what YOU have to offer. How har...
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43. Work From Home On Internet
July 02, 2013
If you are doing business online, you will need to know how to work from home writing or find a writing assistance from a ghostwriter, who can do the job for you. You can even try using "writing book software," to give you more confidence. As it stands now, there is a shortage of work from home writ...
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44. Rule Number 1 And 2 For Online Writing
July 01, 2013
To begin with, writing for online purposes means web copy, ezines, blogs, email, etc. The first rule to be effective in this venue is: Write what you know,and the second is: No big ramp up. Let's talk about the second rule first: No big ramp up. In today's world of "click-on-peas-to-get-to-carrots,...
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45. Words Matter - How To Choose The Right Ones For Your Marketing Material
June 30, 2013
x recently saw a sign for a graphic design company, displayed prominently on a building in Sheung Wan, Hong Kong. The company's name in Chinese translates literally as "King of design", but the name in English on the sign is "Wrong design" - doesn't exactly inspire confidence, does it? That's a pre...
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46. How Is It Like Being A Korea Contract Writer
June 30, 2013
I have to admit that I was pretty surprised that Koreans, basically Korea based companies, aren't as well-versed with search engine marketing, online promotion, article marketing and internet marketing as I would have expected them to be. I say this with all sincerity in my heart...and perhaps I lac...
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47. The Freelance Copywriter's 20-Minute Marketing Plan
June 26, 2013
As a copywriter you know that marketing is as essential to your success as it is to any of your clients' businesses. And yet, all too often, copywriters treat their own marketing as an afterthought...a few random phone calls here and there. Hastily passed out business cards. Maybe a few postcards of...
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48. Introducing Objections To Increase Conversions
June 25, 2013
How many times have you read a sales copy and thought... this is too good to be true? I'm sure you have. What do you do when you come across one of these offers? I'm pretty sure you bail. You see, most copywriters are too busy thinking up benefits of their product, they forgot about the flip side ...
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49. Copywriting - Keeping It Simple
June 06, 2013
What is the best layout for your copy? I know I may have mentioned this before but some copywriters get too hung up on being "creative" with fancy pictures and words. When really keeping it simple is what they should be doing. When it comes to your layout, Simple is Best. Readers always look firs...
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50. Copywriting Tips - The Responsibility Is Yours
June 05, 2013
The great thing about being a copywriter is that you're in control of most of the process. The reason I say most of the process is that there are a few things that are out of your control, which I will be touching on in this article. However, having said that, the bottom line is still your responsib...
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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Author: Albert Kelly
