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| Articles by Watson F |
51. Mistakes to avoid with video ad serving
January 11, 2022
You don’t need to be in front of a TV to see video ads. They are everywhere these days because they are proven, effective and versatile. You see video ads when you play a YouTube video, open an ad-supported app, or visit a news website. The opportunities to serve video ads are huge yet there are man...
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52. Building an effective ad serving strategy post-pandemic
January 11, 2022
Many countries are going through their third or fourth waves but many people believe the worst might be behind us. Vaccines are widely distributed in many cities and that brings more positive news and lower infection rates. With the crisis becoming less severe, many economies are reopening and busin...
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53. Providing good customer service to your advertisers
October 13, 2021
In any healthy business relationship, all parties involved should benefit from the partnership. For that to happen, both sides need to provide values to the people that they are doing business with. In situations where that falls apart, you generally find that everyone involved comes out on the losi...
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54. Challenges for business with ad serving during the pandemic
September 14, 2021
Slowly but surely, it feels as though we are heading in the right direction with the pandemic. Businesses are opening up and restrictions are being loosened in many parts of the world. That said, with new variants of COVID-19 emerging, everything still feels somewhat fragile and temporary. The harsh...
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55. Ad serving for the travel industry with the on-going pandemic
September 08, 2021
While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal, a modified normal to be more precise. That said, there are still rules in place in some areas that need to be adhered to. This is particularly true in the travel industry, where res...
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56. In-game ad serving considerations
August 17, 2021
Gaming is one of the most popular activities these days as the pandemic is still raging in many places. People have few options to entertain and as a result, downloading new apps, new games on their mobile devices is as easy as it gets. As a result of that, game publishers are very eager to explore ...
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57. Knowing your audience when serving ads
July 15, 2021
There are several different elements that go into creating a successful advertising campaign, not all of which may be known to you at this point. It is all about understanding what does and does not work when serving an ad, and then being able to make changes on the fly in the ad server that can tur...
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58. Changes to advertising audience after the pandemic
June 18, 2021
We are all aware that businesses have changed the way they go about advertising their products and services during the pandemic. We also know that other modifications will need to be made once things return to normal. These changes are necessary because consumers have shifted the way they do things....
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59. Considerations for business after the pandemic
June 14, 2021
We are not quite out of the woods just yet, but all signs are beginning to point to us being in the waning days and weeks of the pandemic. When all of this began in early 2020, businesses needed to find a way to adapt to stay alive. Now that we are close to coming out of the pandemic, the businesses...
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60. Online advertising impacts to kids during the pandemic
April 23, 2021
During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to...
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Author: Watson F
