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| Articles by Silvia Pencak |
51. Winning the hearts of your clients
July 20, 2011
If you want to succeed in your small business venture, you need to capture the attention of your clients. After all, without the clients, you don’t have a business. Customers are the key to your success, so winning the hearts of your clients is essential. Let’s take a look at a few tips to help you ...
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52. Cool Tricks To Maximize Your Time on Social Media
July 18, 2011
So, you’re all connected and set up with Twitter, but now what? You know that Twitter is a great way to expand your business and gain more clients, but how can you maximize your time on this social media website? To find out, continue reading this article. Throughout, we will talk about several diff...
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53. What is Brand Analysis?
July 13, 2011
Opinions, good instincts, and creative thinking are not enough when it comes to brand analysis. Brand analysis involves sizing up a business situation and deciding on a strategy. Two major concerns of brand analysis are the industry and the existing competitive conditions. These assessments are n...
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54. How To Drive More Visitors To Your Site
July 12, 2011
So you want to know how to drive more visitors to your site? If so, you have come to the right place. With the rise of World Wide Web, the way that businesses market their products and services has changed greatly. Rather than handing out flyers, businesses are sending out emails. Rather than advert...
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55. How the Real You Wins Real Prospects
July 08, 2011
The premise behind business is simple – get clients, make money. Getting the clients, however, is not always as simple. If you want to win clients, you need to know how the real you wins real prospects. Who are you? What is your business? And how can your business help others? Once you have determin...
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56. Top 7 reasons why your online business is not bringing you enough paying clients
July 06, 2011
Is your online business failing to bring you clients? If so, it may be time to change up your game plan. Let’s take a look at the top 7 reasons why your online business is not bringing you enough paying clients. 7. Design and Outlook One on the top 7 reasons why your online business is not bringin...
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57. Differentiation Opportunities
June 30, 2011
Product differentiation is important, especially in a market where there are a small number of target customers. Differentiation is all about clarifying the uniqueness of your product, and highlighting the features that make it different from the competitor. In order to establish that distinctive ...
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58. Customer Engagement: Beyond the Words
June 27, 2011
Customer engagement is akin to many of the catch phrases that pop up in marketing lingo from time to time. These often take the marketing world by storm, and then eventually subside. However, customer engagement seems here to stay. Essentially, it is a strategic approach to marketing that seeks t...
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59. The Importance of Branding
June 25, 2011
Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for busines...
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60. 10 Ways To Create Brand Value
June 21, 2011
In order to create brand value, a business must be able to communicate successfully to the target market. This communication should create awareness of their product, and influence the consumer’s perception of it. Brand value is all about the consumer recognizing their need for the product, becaus...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Silvia Pencak
