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| Articles by Watson F |
61. Ad serving during the re-opening stage
April 15, 2021
We have all become used to life during the pandemic, going as far as calling it the new normal. There is still a way to go before life returns to the way it was prior to the arrival of COVID-19. In some places, businesses are in the early stages of re-opening, which means getting back to ad serving ...
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62. How can an ad server help with media buying?
April 12, 2021
Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. There are many tasks involved in finding, negotiating, booking and monitoring ad campaigns. Therefore, advertisers might outsource media buying to an ad agency. ...
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63. Ad serving tips for restaurants and hotels during the pandemic
February 13, 2021
It’s hard to think of an industry that has not been impacted by the pandemic, but people would agree that the hospitality industry is probably the most negatively affected. The harsh reality is that restaurants were forced to close very suddenly, and for those that were able to survive and re-open, ...
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64. OTT versus traditional TV advertising
February 12, 2021
Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. However, it has been changing dramatically for the past few years with a significant shift from traditional cable TVs to over-the-top (OTT) devices like s...
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65. Considerations for suitable ad placements
February 02, 2021
Ad placements are simply spaces available for ad serving. Advertisers often have specific preferences where their ads should appear. It could be on the right sidebar placement of your web page or on a specific section of the website. Similarly, ad placements on mobile apps also have different levels...
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66. What is an advertising agency and how to choose a good advertising agency?
January 22, 2021
Whether you own a large business or a small privately owned business, advertising is an important part in telling the world what you have to offer. Finding the right advertising agency to help you achieve your goals can be difficult and can take a lot of time. However, the most important thing to ke...
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67. Characteristics of an effective advertisement
January 15, 2021
Businesses big and small use advertising to get the word out about their products and services. Some campaigns tend to do better than others, very often because of the effectiveness of the ads being shown. There is no single or known template for the perfect ad. However, there are some things that a...
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68. Ad serving predictions after the 2020 pandemic
December 17, 2020
It’s safe to say that 2020 has been one of the worst years in modern history, with the COVID-19 pandemic sitting at the top of a rather nasty list of events. It’s hard to find good news these days, but we do have a glimmer of hope brewing, as it appears that several highly effective vaccines will so...
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69. Benefits of in-app ad serving
December 17, 2020
With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. On the other side of the equation, advertisers and their ad agencies know that they can reach viewers on very speci...
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70. A brief history of advertising
December 12, 2020
Everybody sees advertising pretty much every day but we might not know about its history and how it has evolved over the years. Advertising has been around for a long time and went through more changes than we can keep track of. One of the first forms of advertising is definitely word-of-mouth becau...
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Author: Watson F
