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| Articles by Jeannine Clontz |
61. Managing Good Client Relations
February 10, 2011
We purchased new appliances for our kitchen three years ago, and extended warranties. The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer. Eight months later, when the problem returned, we started working with the extended wa...
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62. It's Time to Stop Selling and Start Building Relationships
January 27, 2011
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean?
Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client to clos...
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63. Gain Subscribers for Email Marketing Through Your Website
January 21, 2011
The task of building a list of subscribers for email marketing isn't too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won't sign up just because you asked, you need to optimize your site to build your subscriber list without compromisin...
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64. Five Facebook Fan Page Success Strategies
January 21, 2011
In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.
...
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65. Creating Our Value
January 09, 2011
Value is a funny thing. We look for it everywhere we go – if it’s not a good value, or doesn’t provide us with benefits, we keep moving. I wonder why it is we don’t feel WE have a value?
Several months ago I spoke to a prospect with a small home-based business. They use a $15/hour person (...
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66. Winning An Ethical Battle
November 27, 2010
Internet Marketing Virtual Assistant, or contact her at info@internetmarketingvirtualassistant.net">There’s no shortage of the words “ethics”, and “corporate responsibility” on all our local newscasts. People are much more in tune with taking a closer look at who they’re doing business with, an...
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67. Problem Solving For Dummies
November 27, 2010
I belonged to a local networking group that touts allowing only “one person per profession”. When a competitor of mine visited the group, I told them that they would not be able to promote the specific services in conflict. They said, “No problem.” On their next visit, they again promoted those s...
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68. Competing with the BIG GUYS in Ethical Standards
November 16, 2010
When I first started my home-based business, everything I read about marketing indicated a need for me to think BIG, act like I was this huge conglomerate in a brick and mortar storefront, with scads of happy employees all a buzz to keep our clients happy. That was a bit over the top for me, but I ...
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69. Backing Out Gracefully
November 16, 2010
In passing, one of my clients asked me if I’d ever heard of ABC Company, and had I done any business with them. Not only had I done business with them, they had been a client, but I severed both relationships because I found them to be very unethical.
They not only dealt unfairly with me, a...
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70. Now Tweeting for Business: Twitter Benefits (Part Two)
October 19, 2010
Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards.
Feedback ...
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Author: Jeannine Clontz
