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There are many sites which offer the feature to upload photos and videos or clips. The hosting service then stores the media and makes it available for friend’s family or public to view. These sites are called video hosting site or photo hosting site. The features can be available on one site while there are dedicated sites like YouTube which offers video hosting and sharing service. Flickr and Picassa offer image hosting services. Most of the social networking websites offer both or one of the facility. This enhances interactivity to a great extent. In fact these are essential features of portals that are meant for social networking. The additional photo or video hosting feature adds much to content creation as in blog, tutorials and forums. Since average website owners have limited space they cannot host heavy files in large numbers. Video hosting services offer a common platform for media interactivity to the users. Buy subscribing to such sites website owners save much on bandwidth. More over uploading, and embedding videos are easily done using the browser interface. Therefore popularity of free video hosting site like eYaad is on increase. With advancement in mobile phone technology the user generated videos have blossomed. Video storage services are prime media for hosting user generated videos. Popularity of video hosts depends upon the state of technology used and features that are available. There are sites which allow video uploading through mobile phones. The web 2.0 technology allows downloading videos using mobile phones. The photo hosting services are similar in nature and offer many interactive features. They too provide the same benefits to the users as the video hosts. Most of the social media sites are free and offers advance hosting services. The greatest benefits are easy publishing online and sharing with friends and family. The photos and videos can be openly shared as public. They can be stored as private for personal viewing. The social media has hence become a very powerful medium for Internet marketing of business services thanks to interactivity possible now. There is fast development in online technologies. The dramatically increasing member base of social networking sites will also bring about a paradigm shift in the Net is used.
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