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I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
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Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow thei...more
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1. Video Marketing Trends for 2021 - Predictions, Reality, and Further Expectations
May 10, 2021


Video Marketing is an area where there are no boundaries. The deeper you go into it, the wider you think it is. The more new and trendy things you have in it. The more you add, the more diverse you will feel. The more you go into this field, the more different ideas you will get.This field has flourished to this day. This field is such that it is just as important to have more creativity because the more creatively you think about it, the more opportunities you will have and the ideas you get will also help you and your brand a lot.The trend of Video MarketingOne of the most trending forms of ... (read more)

Author: Pushpa Srivastava

2. Settling the long ongoing Internet marketing debate once and for all
May 08, 2021


The ultimate Internet marketing debate has been going on since the existence of Myspace probably. Which form of marketing is more superior, email marketing or social media marketing? This is no different than arguing which is better, old or new? Some say “old is gold,” but others will counter-argue, “old is not always gold, sometimes new is what to do.” This reminds me of a video I recently watched from a content creator named Dhar Mann. Long story short, it was about an interior design company figuring out how to better market themselves. They had a long dry spell of inbou... (read more)

Author: Ellisen Wang

3. Ben Franklin helps people become better marketers from beyond his grave
May 06, 2021


Ben Franklin wrote a short document on October 1730 called, “On Conversation.” I took a couple of minutes to read the document myself, and admittedly, it’s a bit of a heavy read. Luckily, a philosopher by the name of Jonny Thomson broke it down so we can digest the information better. He boiled it down to five major mistakes that’ll make you an unlikeable person, which are: 1. Talking too much Because nobody likes a chatterbox that doesn’t know how to shut his or her mouth. There are a few exceptions though. I personally know someone who can talk all day, but I do... (read more)

Author: Ellisen Wang

4. The time of marketers getting their wallets fat from cookies may be coming to an end
May 05, 2021


I’m not talking about the baked goods, silly. I’m talking about computer cookies. Computer cookies are pieces of data that track activities that you do on the computer like the websites you visited, the items you added to the shopping cart of an online retail store, saving login information, and other things of that nature. For marketers, they’re used to track their customers’ behaviors and run effective retargeting ads, which is why sometimes you see certain ads “follow” you around on the Internet. But now, companies are getting more strict on how they manage the data they... (read more)

Author: Ellisen Wang

5. How To Boost Sales Using Instagram Stories
April 25, 2021


Instagram stories are 24-hour-only posts that appear in the avatar icon on an Instagram profile; they're a fun, engaging, and snappy way to present content while also increasing brand awareness. Used effectively, Instagram’s stories can be instrumental in boosting your businesses engagement rate and, in turn, sales. Let’s walk through some of the best ways to use this feature to your advantage: Post content from behind-the-scenes. Show your audience a behind-the-scenes look at your company and a regular day at the office. Show off a behind-the-scenes look at what happens on a daily... (read more)

Author: Guy Holmes

6. Online advertising impacts to kids during the pandemic
April 23, 2021


During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school. While not having the disposable income of adults, kids are a growing audience many advertisers cannot afford to ignore because it is an opportunity to reach a new group of potential and future customers. Also, kids can talk their parents into buying them something that they have seen and wa... (read more)

Author: Watson F

7. Structural Steel: Why It's Important in the Modern Construction Realm
April 18, 2021


Steel has consistently given numerous advantages to the development business and has been utilized by fashioners and draftsmen for quite a long time. Because steel being profoundly adaptable, it very well may be created and carried out into various development projects. Regarding major engineering structures like arenas, shopping centers, and business properties, steel is a fundamental piece of the riddle. Throughout development, steel fabricators will plan and design the materials through the manufacture and erection period. This is the reason occupations in development are so well known in l... (read more)

Author: Anish Sah

8. I want to shake the hand of the copywriter behind this company's ads
April 13, 2021


One thing I miss about taking public transportation is the ads I see. One of my all-time favorites? The Oatly oat milk ads. They’re so simple, so consistent, and so humorous that makes them so memorable. I’ve seen ads that said: “You actually read this? Total success.” “Oatmilk ads in trains that give you something to read so you don’t have to make unnecessary eye contact with complete strangers are so convenient.” “We spent an insane amount of money on this fancy billboard. Hope someone interested in oat drink sees it.” I’m sure they run a serious busin... (read more)

Author: Ellisen Wang

9. YouTube Video Production | Build Your Engagement
April 12, 2021


Including video does not mean that shoot a video and then it will be kept here & there. Video marketing is the best source because in today’s time everyone is going online & digital. Please spend more time on social media and that is the best platform to target the people.When we talk about social media in reference of video then no one can ignore the best video platform that is YouTube. YouTube is the world’s second largest search engine after its parent company Google.More than 80% people watches video on YouTube. To create an engaging video on YouTube is worthy.

(read more)

Author: Pushpa Srivastava

10. How many types of commercial video production is there?
April 05, 2021


In the recent times, the power of video content is known to everyone and the main reason for this is the social media. Every business owner is running towards video marketing for their brand as they all know that this is the best way to reach out to the customer and most importantly the results are very convincing.There are several types of videos available in the market that you can create for your business to reach out to the customers. All you need is the idea, little bit of creativity, and the right marketing knowhow to start earning from your video content.There are five main classes of v... (read more)

Author: Pushpa Srivastava

11. Split Screen: How to Shoot and Edit Split Screen Video
March 30, 2021


Split screen videos are basically the videos where more than one shot is put in one frame whether it is the subject of your video or any B-roll shots or something else you want to show in the video you can show all of these in frame and that will be called as a split screen video. Split screen is a great technique to show cause-and-effect or illustrate how one thing relates to another. Split screen effect is commonly used when you want to show two different parts played by one actor.You can shoot a split screen video in one go, in order to shoot a split screen video firstly you have shot each ... (read more)

Author: Pushpa Srivastava

12. A healthy communication is always a key for any work
March 24, 2021


As we all know the importance of having video marketing as the primary source of marketing strategy for every company. Many of organizations are still not using video marketing but it is high time for them start using the same and when we start using the same then we get know the efforts and hard work required to make a good video. It makes the visitors to get converted into the customers.When we talk about video production then it’s not a simple process like just recording a video and uploading the same. There are many things that you need to consider and first of all is to hire a good video ... (read more)

Author: Pushpa Srivastava

13. Is Your Business Brand Identity Memorable Enough?
March 18, 2021


5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.  Your brand should invoke an identity, an emotion, characteristics and something that makes you, you... (read more)

Author: Susan Friesen

14. Things You Should Avoid in Your Explainer Videos
March 17, 2021


Video marketing is one of the best ways of marketing in today’s time. We all are aware of the situations outside; people are going out with precautions but not everyone is going out and many are still working from home and in this time video marketing has came out as a bonus for the business owners to reach out to their customers in the best possible where they can make a connection with the customers.One of the most common type of video is explainer video, explainer videos are commonly used because it gives you a way where you can explain about the product or the business you are doing. This ... (read more)

Author: Pushpa Srivastava

15. Why Your Business Needs A Proper Video Marketing Strategy
March 11, 2021


It’s really a high paced world that we live in and everyone is really busy which means its easy to ‘show’ than to ‘tell’ and its lot easier for them to ‘see’ than to ‘read’. This kind of evolution has made the job of video marketers tough forcing the need to create short and compelling ways for promoting materials. Memory of the audiences that want to see them and buy goods is quite short laying scopes for video materials to invade the field of marketing. Now creating compelling video is not that easy and which is why you should approach a production company.Video Content Vs Text FormatWhen it... (read more)

Author: Pushpa Srivastava

16. Keep Going Fellow Entrepreneur, You Got This!
March 11, 2021


Tales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ramifications of COVID-related shutdowns for a year now. Their business had ground to a sudden and complete halt. It feels a bit unreal that it’s been a year since we were hit with this uncontrollable virus that not only disrupted our personal lives but our businesses as well. Even ... (read more)

Author: Susan Friesen

17. How Can Web Videos Help My Marketing Efforts?
March 01, 2021


Web videos are most demanding and beneficial ways of doing marketing video. Videos are visual and emotional, which allows you to connect better with your target audience. Video are very helpful now a days to interact with other. People know that almost everything can be done virtually.Video make a connect between a business owner & the end user. They're a strategic type of media that lets you communicate your brand story in a creative way, setting you apart from your competitors.Perhaps, you’ve gotten really great at promoting your blog content – but marketing video content is a whole new ... (read more)

Author: Pushpa Srivastava

18. The Downfall of the Stubborn Entrepreneur
February 25, 2021


Tales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction and pick up some calves for our little 10-acre farm. My friend Lynn and I hopped into his Econoline van, happy to go on a small adventure, even if it was kinda boring. (Now this is where the “almost” comes in. I’m pretty sure it was Lynn but not positive! Sorry to Lynn or the other friend who ac... (read more)

Author: Susan Friesen

19. SEO - No Longer a "Nice to Have" Option for Your Business
February 18, 2021


How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the keys to getting higher rankings on Google is knowing exactly what your prospective client is looking for and making sure your website is serving up what they expect to see when they arrive. This is called “Search Engine Optimization” and unfortunately the vast majority of websites on the Internet are not... (read more)

Author: Susan Friesen

20. How Long Should Videos Be? FB, IG, YT & More in 2021
February 15, 2021


Video content marketing is not new for any one in today’s digital world. Everyone wants to do video marketing for their brand as people know the importance and the user engagement with videos. On top of this there are multiple social media channels available to boost up the marketing strategy such as Facebook, Instagram, YouTube, Twitter & many more social media platforms.There are a ... (read more)

Author: Pushpa Srivastava

21. The (Un)Impressive Life of Fake Instagram Influencers
February 11, 2021


Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and Etch-a-SketchMaybe it was the way I was raised that has me appreciate certain achievements. We didn’t have a lot growing up so the seemingly “rich” neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having! Even now, I’m impressed when... (read more)

Author: Susan Friesen

22. MAXBOOK55 | Online Casino Malaysia | 918KISS | SCR888
February 09, 2021


MAXBOOK55: Exclusive Online Casino Games Malaysia and Singapore We have been serving Malaysia for almost 13 years, since 2007. Around the same time, we also started in Singapore. We still remain one of the top online gambling brands. And more are in the making to make sure every of MAXBOOK55 players are satisfied with our services. The award-winning MAXBOOK55 is without a doubt one of the best online casino Singapore and Malaysia that powers many kind. To ensure for better gaming experience, MAXBOOK55 have provided both versions of desktop and mobile online casino with best development practi... (read more)

Author: David Ng

23. What is the best platform to use for video marketing?
February 09, 2021


Video marketing has become a most important of part of marketing strategy for brands. If you are not doing video marketing and still it is not added to your brand marketing strategy then it probably should be considered now. As per the studies almost 50% of today’s online search engine queries are for any product or services are related to video only.If you remember, there was a time when MTV channel has arrived then it has completely changed the shape of music industry and after that video became essential for music industry. As there is a saying that “History repeats itself” we can see that ... (read more)

Author: Pushpa Srivastava

24. How to choose the best video production company?
February 05, 2021


When we buy something new, we have the option to choose it, we try it out many times, because we have to pay for it. Even in the market, we tend to experiment a lot. These are the reasons why you have to pay for it and you have to choose the best from it. When you create an ad, the content required for it, the strategies required for it, the marketing required for it, you can never do it yourself.And the important method for these ads is video ads and for that, you need a video production company to make it because if you try to shoot a video yourself, you will find a big difference, this comp... (read more)

Author: Pushpa Srivastava

25. The Right Taxi Service at MBJ Airport
January 31, 2021


Picking the right right taxi service from the Montego Bay Airport can be a daunting task since you may be trying to balance great service at low rates. This pandemic has decimated the travel industry and the world economy and getting great rates are important these days. The Montego Bay Airport is loaded with private airport taxi service and finding one upon arrival is easy, however the question is will you be getting value for money. Best Jamaica Travels is the number one taxi company in Montego Bay offering high quality service at low rates. Sangster International Airport is the... (read more)

Author: Stevert Mckenzie



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