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Jim Turner is a USA based author of Legal issues related to estate planning, will & trust , busyness...more
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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. What Can a Content Marketing Agency Do for You?
January 20, 2020


Content marketing is a digital marketing strategy that focuses on creating and promoting online content. Although this can take any number of forms - blog posts, infographics, videos - the aims are always the same. To drive traffic to your website, build up trust and brand awareness, expand your customer base, and improve the user experience for the customers you already have. This work is crucial for any business, and luckily, you don’t have to tackle it alone: you can always choose to outsource to a content marketing agency. Here’s what to expect if you do. Blogs Writing a bl... (read more)

Author: Laura Jeeves

2. The Benefits of SEO for Small Business
January 20, 2020


When you are running a small business, SEO is not something you can afford to ignore if you are hoping to compete in today’s digital marketplace. Here are five benefits a business can expect to see if it takes this task seriously: Draw in More Customers One of the major reasons a small business will decide to invest in SEO is in the hopes of increasing their customer base. Indeed, without it, your business will end up losing out on picking up the potential customers who are actively searching for a product or service exactly like the one you’re offering! It may sound obvious, ... (read more)

Author: Laura Jeeves

3. Your 2020 Guide on How to Get the Most Out of Video Marketing
January 16, 2020


Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits i... (read more)

Author: Susan Friesen

4. Building a Content Marketing Strategy that Works
January 14, 2020


The best way to build a positive brand for your business and drive traffic to your site is by creating and promoting quality content that adds real value to people’s lives. Unfortunately, this is easier said than done. Without a clear marketing strategy, you’ll end up wasting precious resources churning out material that generates very little engagement. Astonishingly, the Content Marketing Institute found that a staggering 61% of marketers in 2019 did not have a documented strategy. Moreover, those who did consistently rated their campaigns as more successful than others. The evidence i... (read more)

Author: Laura Jeeves

5. Saving Costs by Leveraging Long Tail Key Phrases
January 13, 2020


When it comes to driving traffic to your website, it’s natural to think that you should be targeting the keywords with the highest search volume. After all, you want your site to be seen by as many people as possible. However, unless you’re willing to spend a lot of money on Google AdWords, the chances are that this approach will leave you a long way down the SERPs. That’s because there’s just too much competition over these short, broad key words. For a small local business, a much more effective and affordable SEO strategy is to target long tail key phrases. Since long tail key phrases... (read more)

Author: Laura Jeeves

6. Need Affordable SEO? Tips for Local Businesses
January 13, 2020


As a local business owner on a small budget, you might think that the best way to grow your customer base is through word-of-mouth advertising. Of course, there’s no doubt that face-to-face interactions are vitally important, but with most people using Google to look for local services, you just cannot afford to ignore your website’s need for quality SEO. Link building is an especially effective and affordable SEO strategy which can make a real difference to your site’s rankings. Yes, finding and maintaining high quality backlinks takes time, but the return on investment is well worth th... (read more)

Author: Laura Jeeves

7. Editorial Tips: Freelancing for a Content Marketing Agency
January 13, 2020


It’s a bit of an understatement to say that securing freelance writing work for content marketing services can be difficult - and getting regular or repeat work more so. In this industry, ingratiating yourself with the editors you work with, keeping to deadlines, and building up a reputation for turning in ‘clean’ copy is absolutely essential to making sure you’re able to sustain yourself financially. With this in mind, here are some editorial tips on how to appear (and actually be) proficient. Read Everything Carefully Before you take to the keyboard, you’re guaranteed to have... (read more)

Author: Laura Jeeves

8. 6 Ways to Increase Sales After the Holidays
January 02, 2020


Your Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business enjoyed great seasonal success. But whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January. I’m sharing 6 of my favourites: 1. Throw another sale. While customers may feel post-holiday fatigue after an overwhelming number of Black ... (read more)

Author: Susan Friesen

9. 4 Tips for your Email Marketing Strategy
January 01, 2020


Email marketing has changed over the years, evolving as the wants, needs, and actions of the population changed. Plenty of companies abused the email in boxes of potential customers and clients during the introduction of Email; they constantly posted emails to all accounts, nearly invading the privacy of their consumer base. Ranked # 1 - Powerful Proven Home Business System Issues revolving around spam made it even more difficult for companies to use email marketing to their advantage. Luckily, the evolution of email and society has led to a resurgence in email marketing. Companies c... (read more)

Author: Cacey Taylor

10. Where Social Media is Headed in 2020
December 10, 2019


Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience. As these platforms develop, how you use them for your small business must change too. Let’s look forward to some ways to promote your business on social media in 2020. Facebook More than 18 months later, th... (read more)

Author: Susan Friesen

11. How Much Should I Spend on SEO?
December 10, 2019


Tackling SEO single-handedly can be difficult, especially if you’re a small business and don’t possess the resources to work on it properly in house. Outsourcing may well prove necessary to ensure that your site is getting the organic traffic it needs to thrive. Luckily, the UK’s SEO market has taken off in recent years and this competition has led to a surge in affordable SEO services. With so many agencies to choose from, though, you’ll have to know what you’re looking for to receive the best ROI. Low Cost SEO With some agencies claiming to be able to boost your website’s sea... (read more)

Author: Laura Jeeves

12. Cost Effective and Affordable SEO Marketing for Your Business
December 09, 2019


Ensuring that your business is visible online has become an essential aspect of running a successful business, and yet businesses all too often struggle to optimise their website for search engines. Given the costs that can be associated with SEO work – whether this is in house or outsourced to an agency – you want to be sure that your business is taking the right approach. Here are some key tips for getting your business to benefit from affordable SEO. Landing Pages Curating the perfect landing pages for your website – to really capture the essence of your business – is an exc... (read more)

Author: Laura Jeeves

13. Some Considerations for Developing a Content Strategy
December 09, 2019


Consumers are becoming increasingly distrustful of traditional advertisers. Marketing copy is no longer well-received if customers feel it is being forcibly impressed upon them. How can businesses advertise in such a climate? This is where content marketing services come in. Instead of endlessly repeating adverts and slogans, content marketing strategies focus on expanding your company’s online profile. It’s all about attracting the right users, converting them into customers, and then keeping them using your services. So, how can you achieve this? Identifying Goals A... (read more)

Author: Laura Jeeves

14. Why H1 Tags Remain an Important Feature of a Webpage
December 03, 2019


Google Webmaster Trends Analyst John Mueller recently caused quite a stir by suggesting that Google is now smart enough to identify the main focus of a page whether there is an H1 tag in the HTML code or not, and that in fact, it doesn’t matter if there is none at all or multiple. It has long been considered best practice by technical SEO experts to use one and only one H1 tag in HTML code. This should clearly define the topic of the content, preferably including the targeted key phrase in order to ensure that Google spiders recognise this as highly relevant to the search term. The start... (read more)

Author: Laura Jeeves

15. Mobile-first Indexing: What you Need to Know
December 03, 2019


There has been a shift in recent years in the way Google indexes websites that reflects the growing number of search engine users who are using mobile devices. Previously, Google was more concerned with the desktop version of sites, but after recent algorithm updates, indexing is now mobile-first. In other words, spiders are first sent to the mobile version of a site before Google determines where you will rank. For most sites, this will not have as drastic an effect as you may think. However, it is wise to understand the subtle differences this may make to best SEO practice. How Will Th... (read more)

Author: Laura Jeeves

16. Category Pages: All you Need to Know
December 03, 2019


Category pages are crucial to the taxonomy of most websites. They allow users can see all the products within a particular niche that your site offers and decide which, if any, they are interested in reading more about. More often than not, these pages are what site owners want to rank in Google as opposed to the products themselves. This is mostly because product pages are a ‘dead-end’ of sorts – users will quickly navigate away from them if they don’t want to buy that specific item. Category pages, on the other hand, act as a menu of choices. For example, if your site lists or re... (read more)

Author: Laura Jeeves

17. The Entrepreneur’s Beginner’s Guide to Hashtags
November 26, 2019


How a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users? Those resources are important, but I notice that sometimes hashtags get forgotten about. They’re rarely mentioned in marketing articles, but they’re such a great tool for building your brand, raising awareness around marketing campaigns and engaging/entertainin... (read more)

Author: Susan Friesen

18. Start Targetting 2019 Verified USA Traders Databas
November 10, 2019


Start targetting Stock market and Commodity market database from Leadscampus. We do provide verified Traders Database including Sharemarket Traders, Stock Traders, Equity Traders, Forex Traders, Commodity Trader and Demat Account Holders Database. You will receive fresh and active stockmarket traders only from us. To run your Investment Advisory Company you will need fresh and quality traders data on daily basis, we can assure you to provide the amount of data you need. A dedicated resource will work for you to provide you fresh and active traders data for your business. Our fixed monthl... (read more)

Author: Austin Stevens

19. 3 Lead Generation Tips to acquire Qualified Insurance Leads
October 29, 2019


The most important objective of an insurance agent is acquiring qualified insurance leads. Gathering knowledge about your insurance products and a good sell speech won’t work and the fact is you can’t just survive without leads. You also need to remember, there are hundreds of insurance agents will compete with you for the same leads unless those are exclusive leads. It is very important to reach to these prospects before your competitors finds them. There are several techniques available for finding insurance leads. The best method to finding insurance leads may vary from agents to agents. T... (read more)

Author: Austin Stevens

20. Beware of Guest Articles: Avoid Penalisation with These Tips
October 23, 2019


One of the preferred ways to promote a site and build links is to use guest articles, but as this is becoming increasingly popular, people have invented ways of abusing it as a tool. In turn, this has made people sceptical about this technique, and those with an aversion to risk tend to avoid it. Despite this, when guest articles are done correctly they are extremely valuable, and a great way to increase your website’s profile. An affordable SEO package will have all of the information you need when it comes to using guest articles, but here is a brief introduction. Why Some Get Pen... (read more)

Author: Laura Jeeves

21. New Site? Here's How to Get Started with Links
October 23, 2019


Search Engine Optimisation (SEO) and link building can be overwhelming, especially if you are just starting out with a new website. If you want to acquire more valuable links (and you should), this will take quite a bit of effort. You can, however, start things off the easy way – many companies offer affordable SEO packages aiming to help you get to grips with the world of online marketing. Invest in one of these and you’ll be an expert in no time. Here are a few top tips to keep in mind while you’re getting started: Check Out Your Competitors It is always useful to see what the... (read more)

Author: Laura Jeeves

22. Earn Your Links: SEO the Natural Way
October 23, 2019


When it comes Search Engine Optimisation (SEO), links demand attention, and if you want them to make a difference to your business, they have to be of a high quality and need to be generated in the correct way. Of course, link building has some blurred edges, but we can’t deny that creating them the natural way will eventually pay off – companies offering affordable SEO are sure to agree. What Are The Benefits? The idea of naturally building your links is that you work to make your website so amazing that once other website owners see it, they want to be linked to it. The benefits? W... (read more)

Author: Laura Jeeves

23. Your 3-Step Guide to Increase Sales with Seasonal Marketing
October 16, 2019


When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) Holiday promotions aren’t just limited to important dates, either. You can go as broad as you like: the seasons, festivals and statutory days, to name a few. You only have to spend some time on social media platforms to see everything from International Coffee Day to World Teachers’ Day; get cre... (read more)

Author: Susan Friesen

24. IMPORTANCE OF SOCIAL MEDIA LEADS GENERATION
October 12, 2019


INTRODUCTION It is the belief that when a business enterprise provides quality goods and services, more customers would constantly patronize the business. Hence, the interests of customers have to be treated with utmost priority. Customers and clients have to know the good and services being offered to them. They have to know why they have to acquire them and how it would affect them positively. This would make customers want to acquire a particular product or services. The question that comes to mind is how customers can be effectively informed about these goods and services. The answer ... (read more)

Author: Austin Stevens

25. Personal Branding and Why You Need It
October 03, 2019


If you’ve been working on building your business with the help of Search Engine Optimisation (SEO) experts, you might have been accidentally neglecting your own personal brand. In fact, you might have never heard of a personal brand! In this article, we’ll be discussing what exactly this aspect of marketing is and why it’s equally important to affordable SEO when it comes to growing a business online. What Is It? How do you want to be recognised in Google? If you type your name into the search bar, what do you want to be seen? All of this is part of personal branding, and devel... (read more)

Author: Laura Jeeves



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