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Marketing Articles and Ezines

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1. The lesson behind David Schwimmer's success with Friends
June 23, 2021


I used to watch Friends as a young kid. It was one of the first American sitcom shows I enjoyed watching, even though I didn’t understand what was going on half the time. And recently, the Friends Reunion special episode was released so there has been a lot of hype around that. But I don’t want to talk about that episode itself. I want to focus on one specific cast member. And he is none other than the one who played the intelligent, yet silly paleontologist, David Schwimmer. Fun fact: David Schwimmer originally wasn’t supposed to be a part of the show. At fi... (read more)

Author: Ellisen Wang

2. Why I'd never want to experience what it's like being an entertainment celebrity
June 22, 2021


Maybe if I was offered to experience what it’s like for one day, I’d try it. But overall, my answer is no. And my main reason why? I wouldn’t want to deal with the attention of the public. Although it may feel good to be recognized by random people, it comes with downsides. And to me, the downsides outweigh the upsides. Those downsides include, but aren’t limited to: 1. Lack of privacy Strangers in public will want to either talk to me, or take pictures with me, or of me. If they’re really crazy, they may even show up to my house unannounced. 2. Constant... (read more)

Author: Ellisen Wang

3. Types of Video Marketing You Can Implement Now
June 22, 2021


In 2021, viewers prefer to watch more video content than before.  Over the past few years, video marketing delivered best result than any other marketing strategies.  It is the most effective strategy you can use in order to engage with your audience. Nowadays most of the people are using Smartphone and they love to watch videos instead of reading an article. Video must be engaging and informative that people attract towards it.Let’s focus about some facts: -• 85% internet users in USA prefer to watch video content every month.• In 2021, an average person is spending 100 minutes dail... (read more)

Author: Pushpa Srivastava

4. Do this sales tactic if you love to be deceitful and shoot yourself in the toe
June 21, 2021


If you’ve ever been to Times Square, then you know there are a lot of interesting things happening on the streets. You have the street performers. The naked women with body paint. A naked cowboy playing a guitar. A person dressed up as the Statue of Liberty. And you have people dressed up as different cartoon characters. Speaking of, I had an incident with those people back in 2016. Here’s what happened. I was roaming around the streets of Times Square while waiting for a friend to arrive. All of a sudden, I saw Olaf from Frozen and Minnie Mouse approach... (read more)

Author: Ellisen Wang

5. FRENOTOMY USING DIODE LASER
June 21, 2021


Frenum is an anatomic structure formed by a fold of mucous membrane and connective tissue fibers that attach the lip and cheeks to the alveolar mucosa, the gingiva and the underlying periosteum. Placek et al. have classified frenum depending on the extension of attachment of fibers, (1) Mucosal: when the frenal fibers are attached up to mucogingival junction, (2) Gingival: when fibers are inserted within attached gingiva, (3) Papillary: when fibers are extending into interdental papilla, and (4) Papilla penetrating: when the frenal fibers cross the alveolar process and extend up to palatine pa... (read more)

Author: jason steve

6. Cheap Translation Services
June 18, 2021


Earning money is not easy, but saving it is even harder if you are an adult. There is a new expense every day. However, this does not stop people from looking for cheaper options. When someone is in need of linguistic assistance, they look for cheap translation services so they can save money. But it is important not to compromise on quality when looking for cheaper alternatives. Languages are complex, which is why translations are not easy. If you are going for cheap document translation, it is important to check other factors, too, so you don't end up with incorrect translations. Affor... (read more)

Author: Certified Translation

7. How a Family of Deer Created a Client for Life
June 17, 2021


Tales from the Online Marketing Crypt #19 7 Ways to Build Strong Customer Loyalty Several years ago I was looking for a new place to live. One day I asked my mom and girlfriend to accompany me and my real estate agent here in Abbotsford, Rod Poole, as we went to look at options.  Back then, the agent would typically line up several places to see in one afternoon tour, (which apparently has completely changed!).  The first place we looked at was a definite option to consider. But, of course, not one to make any rash decisions, we moved on to see 3 or 4 more other places.  ... (read more)

Author: Susan Friesen

8. Are low production quality content more valuable?
June 17, 2021


Oftentimes, we associate high production quality videos with high value. But that’s not always the case. There’s a lot of phony Internet Business Mentors that pump out content with high production value (Content that they copy from other content creators I should add) to overcompensate for the fact that their paid products don’t live up to their hype. In fact, I’ve seen a lot of low production value content that’s much more valuable. I’ll give you some examples. The master email copywriter, Ben Settle, is known for creating a lot of video content just by using his phon... (read more)

Author: Ellisen Wang

9. Cantonese Translation
June 17, 2021


The Cantonese Language: Cantonese is a variety of Chinese and is primarily spoken in China, Hong Kong, and Macau. It has nearly 80 million native speakers. Although Mandarin is the language of the majority of the Chinese population, Cantonese is still one of the popular languages of Asia. When people are traveling to Hong Kong, whether for business or pleasure, they need the help of linguistic experts to get Cantonese translations of their documents. But only the most qualified professionals can provide you with accurate language solutions. You cannot turn to Google Translate or a bilingual f... (read more)

Author: Certified Translation

10. Breaking down this LinkedIn user's argument on data privacy
June 16, 2021


Privacy has been a big topic of conversation online, and I’ve been seeing more of it recently especially on Linkedin. Take this random popular post, for instance, which is an analogy to big tech and how they use our data: ---------- Imagine inviting a business partner for dinner in your home. During the entire dinner, they constantly try to sell you their products or services. More so, whenever you aren’t looking, they’re taking pictures of every corner of your home, sneaking into your bedroom and combing through your drawers and personal belongings. If and when you confront th... (read more)

Author: Ellisen Wang

11. Birth Certificate Translation
June 16, 2021


The internet has made us dependent on it in a way that we think we can do the job of the experts too. People can look up the tutorial of anything nowadays. They can also find templates of different documents easily. This is why when a person is applying for US immigration; they are more likely to look up a birth certificate translation template USCIS than to find a qualified professional for the task. They forget that a government agency would not appreciate receiving a filled-out template. It is very important to provide the right documents to the authorities if you want them to accept your a... (read more)

Author: Certified Translation

12. What happened to our attention spans?
June 15, 2021


They say our attention spans are now worse than a goldfish’s. I’m not too sure if that’s true, but I do see instances of it being proven true. A couple of examples off the top of my head: People skipping songs before they even get to the end (Probably not the best example, but I’ll list it anyway). Checking social media in the middle of doing work. Skimming through any kind of long form content. I once heard that our attention spans didn’t necessarily get worse, it just evolved so now we’re more selective of what we pay attention to, which makes sense. Or it’... (read more)

Author: Ellisen Wang

13. How an apparently irrelevant celebrity can still draw the public's attention at will
June 14, 2021


Here’s an example of a celebrity who doesn’t let his haters faze him. Kid Rock. I had no idea this person existed until I read about him. At first, I thought he was Miley Cyrus’ dad, but nope, he’s a completely different person. Recently, I read that he got upset that the audience recorded him while he performed on stage at some restaurant in Tennessee. He yelled at him and used a specific colorful word that starts with the letter F and rhymes with maggot. I also learned that two years ago, he attacked Oprah and another person named Joy Behar, and that caused people to call... (read more)

Author: Ellisen Wang

14. Why your haters are the best pro bono PR agents for your business
June 11, 2021


There’s a quote that never fails to make me laugh, or smile at the very least. And it’s from what some people refer to him as the Father of American Literature, Mark Twain. “Never argue with stupid people, they will drag you down to their level and then beat you with experience.” This doesn’t apply to just stupid people, but haters, trolls, and keyboard warriors alike. As soon as you start fighting with them, you automatically stoop down to their level. That’s why the best way to deal with those types of people is to thank them for their service. Think about it li... (read more)

Author: Ellisen Wang

15. First impression is everything, but not really
June 10, 2021


Let me start this off with an instance that you may or may not have experienced. I recently joined somebody’s email list. After being on it for a good while, I looked back at the emails and noticed some things that were off-putting. Seeing words in the subject line that weren’t separated by spaces. Instead of seeing my name on an email, I would see *FIRST NAME*. When the person would manually send out a reminder email for a webinar, they would cc every single person’s email on the registration list. Seeing an image of the person holding up a piece of paper with wo... (read more)

Author: Ellisen Wang

16. How To E-A-T Your Way to the Content Google Likes
June 10, 2021


Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your website ‘eats’ plays a big role, too! I’m talking, of course, about EAT, part of Google’s new search guidelines. If you want to create content that Google likes, then you MUST follow EAT! EAT stand for three important criteria that Google uses when evaluating your site: Expertise Auth... (read more)

Author: Susan Friesen

17. How this billion dollar industry succeeds by breaking one fundamental marketing rule
June 09, 2021


I’m talking about the online dating industry. I explored this thought while I was on my daily walk. Like any business, online dating apps need single people to be using their services to make money. When someone finds a relationship, they lose two customers. So it doesn’t make sense, profit-wise, for these businesses to help people find dates that’ll lead to relationships. So what do they do? They try to keep you hooked for as long as possible by providing you an abundance of potential dates, which looks like a good thing on paper because you have endless options. But ... (read more)

Author: Ellisen Wang

18. Create Facebook Video Ads in 2021
June 09, 2021


Social media video ads have now become a gold mine for the marketing sector. Because it is social media that has taken the marketing field to a whole new level. If you can advertise your brand at such a low cost, you can only do it on social media platforms. And in this age of new technology, you can easily and simply advertise and brand promotion on social media.Social media can be a very effective platform for brand promotion and awareness among the people about the brand. Many successful brands whose name has come to the lips of the masses today due to the platform social media.In the early... (read more)

Author: Pushpa Srivastava

19. What is Operculectomy and why is it performed
June 08, 2021


What is Operculectomy? Operculectomy is the procedure of surgically removing the operculum or the flap of gum that partially covers over a tooth. This procedure treats pericoronitis, a condition characterized by pain and inflammation of the operculum. Pericoronitis typically occurs among young adults, especially those whose wisdom tooth is starting to erupt. What happens if Operculectomy is not performed? 1. Causes inflammation in the soft tissues surrounding the crown of the partially erupted tooth clinically called pericoronitis. It typically occurs in teeth that erupt very sl... (read more)

Author: jason steve

20. How to play the PR game on easy mode
June 08, 2021


Being on TV is powerful. You’re able to get so much attention in a short period of time. And if you’re on TV to promote your own business, that can mean a boatload of new customers. Just look at the businesses that got a huge spike of newfound sales after being featured on Shark Tank, they’re all perfect examples of what I’m talking about. But it’s not easy though. It’s definitely tough, speaking from secondhand experience. Back when I interned at a startup non-profit, the Executive Director spent a good amount of time developing a worldwide program called Planned Acts of Kindne... (read more)

Author: Ellisen Wang

21. Social media challenge rant part two
June 07, 2021


Long ago, I made a post talking about the different social media challenges. And today, I’m going to be talking about them again, but from a slightly different angle. To start off, I’m going to blindly assume that people participate in these challenges to get a taste of online fame. Because after all, if these challenges are trending on social media platforms and they post videos of themselves doing the challenges, then they should be getting more views than if they were to put out other kinds of content, right? But here’s where the irony comes in. Everyone is doing th... (read more)

Author: Ellisen Wang

22. How This One Thing Can Destroy a Client Relationship
June 03, 2021


Tales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and then. I know I sure have my fair share of them! And for a variety of reasons too. But there’s one thing we business owners have an unwritten rule about (well probably it’s written somewhere by someone) is that no matter what, we don’t bring our bad mood with us when communicating with cli... (read more)

Author: Susan Friesen

23. How to make friends as adults
June 03, 2021


As we get older, it gets more difficult to make new friends. Most of your time is spent either at work, with your kids, with your significant other, or all of the above. Overall, we’re living our own lives. And it’s the same case with our friends so it becomes more difficult to schedule time to meet up. I’m personally starting to feel the difficulty in meeting new people as well, especially since I’m no longer in school and would much rather be left alone doing my own things. It was so much easier when we were younger and friendships kind of just came naturally. And now it’s a myster... (read more)

Author: Ellisen Wang

24. Even when people go to extremes, they're unable to get any attention
June 01, 2021


Take this video I watched, for example. It was a surveillance clip from Inside Edition showing an armed robber attempting to force a cashier to hand over all the money from the register. The funny thing was, the cashier noticed him but continued to prepare food for the customer who ordered it. He gave the customer the food, both pretending as if the armed robber wasn’t even there, and the cashier walked away. After a few moments, the armed robber walked out while looking back and gave the cashier a ‘forget you’ gesture. Nothing must feel worse when you can’t get anybod... (read more)

Author: Ellisen Wang

25. The Advertising Opportunity Within Mobile Games
June 01, 2021


If you look, there have been many advances in gaming since 2000, many people have now become gamers from video gaming. Post-2015, many children and young people are involved in gaming and so the number is increasing. The number of gamers and PC games playing on many mobiles has now increased.Gaming has grown exponentially, and special games are available for everyone from toddlers to adults. And people have become addicted to these games. Hence, video commercials in gaming portal are the better option to consider.How Gaming will increase Advertising OpportunitiesWe also need to look at how thi... (read more)

Author: Pushpa Srivastava



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