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Marketing Articles and Ezines


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1. From bulky to compact: Expert tips on efficiently compressing your mattress
September 05, 2023

Compact mattress compression methods Mattresses are a staple in every bedroom, providing us with the comfort and support we need for a good night's sleep. However, when it comes to moving or storing mattresses, their bulky size can be a challenge. That's where mattress compression methods come into play. By efficiently compressing your mattress, you can significantly reduce its size, making it easier to transport and store. In this article, we will explore expert tips on efficiently compressing your mattress. Benefits of compressing your mattress Before we delve into the methods... (read more)

Author: Hanvey Huang

2. From Wire to Wonder: Exploring the Intricate Manufacturing Process of Spring Mattresses
August 16, 2023

Spring Mattress Manufacturing Process Spring mattresses have been a popular bedding choice for centuries, providing individuals with comfort and support as they sleep. However, have you ever wondered how these intricate mattresses are manufactured? From the selection of materials to the final assembly, the manufacturing process of spring mattresses involves numerous steps that ensure the utmost quality and durability. Let's dive into the fascinating world of spring mattress production! Manufacturing Secrets of Spring Mattresses The manufacturing process of spring mattresses is a... (read more)

Author: Hanvey Huang

3. ZIMLIN Introduces Innovative Mattress Packaging System at CIFF China - A Game Changer in the Indust
August 14, 2023

Guangzhou, China - ZIMLIN, a leading provider of mattress packaging solutions, unveiled its groundbreaking new mattress packaging system at the prestigious China International Furniture Fair (CIFF) held in Guangzhou. The highly anticipated innovation offers significant advancements in the mattress industry, revolutionizing the way mattresses are packed and transported. The centerpiece of ZIMLIN's latest achievement is the state-of-the-art mattress roll packing machine, a cutting-edge technology designed to streamline the packaging process and optimize logistical efficiency. This innovativ... (read more)

Author: Hanvey Huang

4. Maximizing Your Website's Potential: How to Get More Leads and Conversions Using This Simple Strate
May 05, 2023

In order to be taken seriously in today’s increasingly digital world, your business needs to have a website. If it’s done right, having a website allows you to increase the visibility and awareness of your brand, helps you to build credibility, makes your brand look more professional and reliable, and acts as a convenient touchpoint between you and your customers, among many other benefits. But from my perspective, the main purpose of a website is to help you get more leads, and by extension, get more conversions, as well. However, you can’t just slap together a website over the... (read more)

Author: Susan Friesen

5. Defining Your Brand's Purpose: The Power of Crafting a Compelling Value Statement
April 20, 2023

If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its values are aligned with theirs. But if you want to inspire that trust, establish an emotional connection with consumers who share your brand’s values, and gain an edge over the competition by showing consumers that your brand is more trustworthy than the rest, then you have to understand brand p... (read more)

Author: Susan Friesen

6. Marketing Conversacional: Por que apostar nessa estratégia?
April 14, 2023

No mundo digital de hoje, o marketing conversacional está se tornando uma estratégia cada vez mais popular. Ele se concentra na criação de conversas bidirecionais entre empresas e clientes para entender melhor as necessidades e os interesses do cliente. Com essa abordagem, as empresas podem desenvolver estratégias de marketing mais eficazes e personalizadas para cada cliente. Por isso, hoje mostraremos porque apostar no marketing conversacional pode ser uma estratégia eficaz para o seu negócio. O que é Marketing Conversacional? O marketing conversacional, ou marketing de conversação, é ... (read more)

Author: Rodrigo Darzi

7. How Brand Positioning Transformed a Counselling Business into a Market Leader
April 10, 2023

Standing Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of competition you’re dealing with, making a name for your business and building awareness of your brand can be incredibly difficult. And for businesses operating in oversaturated industries, it can feel like an impossible task. If you’re trying to figure all this stuff out for yourself, you’ve probabl... (read more)

Author: Susan Friesen

8. Top Google Partners in Chennai
April 02, 2023

Google Partner in Chennai If you have a business in Chennai, India and are looking for ways to expand your digital presence then look no further than a Google Partner. A Google Partner is an expert in marketing, enabled by Google to help businesses build, manage and optimize their online presence. With all the latest tools and techniques available from the giant tech giant, a Google Partner can tailor the perfect marketing strategy according to your brand's needs. They can offer specialized services such as in-depth branding consultation, customized plans for creative content distribution... (read more)

Author: Viswanathan Ganesan

9. "Artigos Colaborativos": Conheça o novo recurso do LinkedIn
March 21, 2023

O LinkedIn anunciou o recurso “Artigos Colaborativos”, que visa aumentar o engajamento com o auxílio das mídias sociais. Mas afinal, o que realmente sabemos sobre esse novo recurso do LinkedIn, isso é o que você irá conferir agora em nosso artigo sobre “Artigos Colaborativos”. O que é “Artigos Colaborativos” do LinkedIn? As inteligências artificiais têm desempenhado um papel de grande importância dentro do cenário moderno, impactando no cotidiano de cerca de 54% dos brasileiros. E entre as muitas discussões iniciadas em salas de reuniões e mesas de bar, o Li... (read more)

Author: Rodrigo Darzi

10. 5 Ways To Get More Facebook Likes And Followers      
March 12, 2023

Facebook offers a massive potential audience, and getting likes on Facebook will help to promote your video or content to billions of Facebook. Getting likes on your posts proves that you are making engaging posts and content for your followers, and they will serve as a means of social proof for influencing your online audience. You can develop a huge USA follower base if you buy Facebook likes in the USA to boost your profile. Buying Facebook likes will increase your engagement in a short period. If you want to know how to get more likes and followers on Facebook, read the article below.... (read more)

Author: Shalini Mittal

11. Why You Need to Market Your Pest Control Business Online?
March 06, 2023

The pest control market is estimated to grow exponentially, because of urban sprawl and climate change. This will enable businesses to create excellent opportunities however they may also notice intense competition and an urgent requirement for investing in pest control marketing services. Home improvement online marketing agencies will eliminate the guesswork from Internet marketing and help you make an informed and better decision. Why is Pest Control Important for your Business? When you search in Google for pest control services, you will come across dozens of pest control websites and... (read more)

Author: Shalini Mittal

12. Looking to Redesign Your Logo? Here's What You Need to Know
March 03, 2023

Building recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see them. Depending on what products or services you sell, how you sell them, where you’re located, or what industry you’re operating in, this can be much easier said than done. That being said, once you’ve put in all the work that’s required for creating a company logo, why would you want to redes... (read more)

Author: Susan Friesen

13. Como criar anúncios de alta qualidade no Google Ads
March 02, 2023

Saber como criar anúncios de alta qualidade no Google Ads é uma parte essencial de qualquer negócio de sucesso. Anúncios que captam a atenção de potenciais clientes e os levam a comprar o seu produto ou serviço podem ser a diferença entre o sucesso e o fracasso.  Felizmente, criar anúncios que sejam visualmente apelativos, incluam uma cópia persuasiva, e visem o público certo não tem de ser difícil ou demorado. Neste artigo, descubra algumas dicas para a criação de anúncios de alta qualidade, que o ajudarão a atingir mais clientes e a aumentar as vendas. O que é o Google Ads? O Google A... (read more)

Author: Rodrigo Darzi

14. Como criar uma identidade visual de sucesso
March 02, 2023

Criar uma identidade visual de sucesso vai muito além de definir uma boa paleta de cores ou criar um logotipo elegante para a sua marca. Se você quer saber como, de fato, expressar os valores e conceitos da sua marca com uma identidade própria, então confira a seguir como criar uma identidade visual de sucesso em 2023. O que é Identidade Visual? A identidade visual é um componente essencial de uma marca de sucesso. É a soma de todos os elementos visuais que se juntam para criar uma representação unificada e coesa de uma organização ou negócio específico.  A identidade visual inclui... (read more)

Author: Rodrigo Darzi

15. How Digital Marketing Can Increase Your Business 
February 26, 2023

With rapid technological evolution, companies and business organizations must take proactive measures to keep pace with the changes. Modern technologies have made traditional businesses or brick-and-mortar stores move towards Internet marketing. People are moving their businesses towards effective digital media marketing solutions to capture a profitable and fast-growing online market.   What Is Digital Marketing? Using different digital marketing techniques and tools to help business owners experience success in their business and stay ahead in the competitive market is known as digital ma... (read more)

Author: Shalini Mittal

16. What Is Schema Markup and How to Implement It on Your Website
February 26, 2023

Schema markup is a powerful tool for improving the visibility and performance of websites in search engine results pages (SERPs). In this blog post, we will define what schema markup is, its benefits for SEO, and how it works. We will also provide some tips on how to implement schema markup and best practices for optimizing your site’s performance with schema markup. In today’s digital world, having a website is not enough to succeed in online marketing. A website must be optimized for search engines to drive traffic and achieve a high ranking in search engine results pages (SERPs). One o... (read more)

Author: Nick Keeping

17. How to Choose the Right SEO Company
February 26, 2023

In today’s digital age, having an online presence is crucial for businesses to reach out to their target audience. To achieve this, search engine optimization (SEO) plays a vital role in improving your website’s visibility and ranking on search engines. However, not everyone has the expertise and knowledge to implement SEO strategies. That’s where an SEO company comes in. But, choosing the right SEO company can be a daunting task. In this article, we’ll guide you through the process of choosing the right SEO company for your business. Choosing the right SEO company can make or break your ... (read more)

Author: Nick Keeping

18. How to Conduct a Technical SEO Site Audit
February 26, 2023

Conducting a technical SEO site audit is an essential process for improving the search engine performance of a website. This process involves evaluating the technical aspects of a website such as site speed, crawlability, site structure, and on-page SEO factors, among others. In this blog post, we will discuss the steps involved in conducting a thorough technical SEO site audit that can help you identify issues and opportunities for improvement and ultimately increase your website’s visibility in search results. Step 1: Conduct a Crawl Analysis The first step in conducting a techni... (read more)

Author: Nick Keeping

19. 10 Common SEO Mistakes to Avoid
February 25, 2023

Search Engine Optimization (SEO) is a critical aspect of any digital marketing strategy. It is the process of optimizing your website to rank higher in search engine results pages (SERPs). However, many businesses make common SEO mistakes that can hurt their rankings and ultimately affect their bottom line. In this blog post, we'll highlight 10 common SEO mistakes to avoid, along with actionable tips to help you optimize your website and improve your search engine rankings. In today's digital age, having a strong online presence is more important than ever. With over 3.5 billion searches ... (read more)

Author: Nick Keeping

20. SEO e Inbound Marketing: Como as duas estratégias funcionam juntas?
February 16, 2023

Na era digital, tornou-se cada vez mais importante utilizar as estratégias de inbound marketing e Otimização de Sites (SEO) para maximizar o alcance do consumidor potencial. Inbound marketing e SEO são dois dos métodos de marketing digital mais populares usados hoje e podem ser usados juntos para ajudar as empresas a se envolverem melhor com os clientes. Ambos os métodos se concentram em direcionar o tráfego por meio de canais online, mas cada um requer uma abordagem diferente. Neste artigo, vamos explorar a relação sinérgica entre Inbound Marketing e SEO. Compreendendo como as duas ... (read more)

Author: Rodrigo Darzi

21. 5 Popular Marketing Trends That Will Surely Benefit Businesses
February 14, 2023

Marketing trends are important because they can help you to stay on top of the latest marketing techniques and strategies. The more you know about what is happening in your niche, the better off you will be. This will help you to stay on top of your game and make sure that your business is always ahead of the curve. Read on to find out more about the latest marketing trends. 1. Cyber security short courses Cybersecurity is a course that teaches students how to protect their data and cyber assets from hackers and other malicious attacks. In the modern world, cybersecuri... (read more)

Author: Marshall Thurlow

22. 3 Ways to Promote Brand Values in Your Marketing
December 22, 2022

Establishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity. And if potential customers identify with the values of your brand, they’ll be more likely to choose you over the competition, as their connection with your brand goes deeper than ju... (read more)

Author: Susan Friesen

23. SEO Trends for 2023 to Help You Grow Your Website Traffic
December 08, 2022

The end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ensure you stay on top of the search results. But even if you don’t deal with SEO the way we do, if you own a business, this is something you’re going to want to think about. Because if you’re not visible on the search engines, and your website is buried in a heap of competitors, then you’r... (read more)

Author: Susan Friesen

24. In A Virtual-First World, Presentation Design Matters!
December 05, 2022

The COVID-19 pandemic drove us towards a more virtual world; with Zoom calls, meetings on Microsoft Teams, and even virtual social events all becoming a regular thing, people around the world grew more used to living and working online. In a business environment where we put virtual meetings and online workplaces first, design comes into its own, and the quality of your presentation’s design and layout is more important than ever before. For example, the look and feel of your PowerPoints will come under more scrutiny than they used to, so making sure they look great is essential. In fact, ... (read more)

Author: Alex Belsey

25. Why Creating Brand Values Is Vital to the Success of Your Business
November 24, 2022

When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected the most is a brand’s values. Unfortunately, many business owners don’t consider brand values to be very important, and if they do define them, often they end up relegated to a little corner on their about page, never to be thought of again, lik... (read more)

Author: Susan Friesen

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