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Background Information Abdul Haye Amin is the author of new book of poetry in language English ...more
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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. Free Marketing Lesson From Steve Jobs
August 12, 2020


A few days ago, I came across an interesting video on YouTube. It was Steve Jobs speaking at the Worldwide Developer Conference in 1997. During that conference, there was a moment where an audience member, who was clearly upset, asked young Steve Jobs this attacking question: “...It's sad and clear that on several accounts you don't know what you're talking about. I would like for you to express in clear terms, say how Java, in any of its incarnations, addresses the idea that it embodies in OpenDoc. And when you're finished with that, perhaps you could tell us personally what yo... (read more)

Author: Ellisen Wang

2. Expose Your Brand Creatively & Reach Your Target Audience
August 12, 2020


Brand endorsement is the best marketing strategy that you can choose to let people know what your business is. The most effective strategy that can help you advance your business globally is to do promotion via commercial videos. For businesses in New York, Sinema Films is offering the interesting and content-rich commercial films for audiences who look forward to see something that is original, containing original clips and sound. Our video production set-up is authentic and advanced.This ensures that you are at the right place where only the best commercial production service is offered at t... (read more)

Author: Pushpa Srivastava

3. How to Be Productive While Doing Absolutely Nothing
August 11, 2020


Hustle culture is everywhere in the business community of social media. I don’t know about you, but whenever I see all the content that’s put out, it makes me feel like I have to do something productive every single minute, otherwise my time is not being put to good use. That along with parental and societal pressures almost makes me feel like I need to be in a workaholic state of mind all the time. I either feel the need to read, write, or do something to build my email list. Whatever work related it may be. At one point, it got pretty bad to the point where I’d feel ... (read more)

Author: Ellisen Wang

4. How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails
August 10, 2020


A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly do you generate the amount of content necessary to email your list every day? It's impressive, and I find your writing to be engaging and interesting. ————— It does seem impressive, doesn’t it? I thought the exact same thing back when I used to email weekly and observed how the daily emailers I follow do it. I thought they had superbrains and were content creation machines. But when I started doing it myself, it wasn’t as difficult as I tho... (read more)

Author: Ellisen Wang

5. I Wonder If This Is Healthy For Me
August 09, 2020


I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time and would only eat them once every few weeks. But now I put the sauce on almost every meal I eat every single day. Not only that, but the amount of sauce I put on my food has been increasing at an alarming rate as each day passes. For example: Every morning I make the same breakfast, an egg sandwich, and sometimes I add some cheese, avocado, ham, or turkey. A few months ago,... (read more)

Author: Ellisen Wang

6. What I Learned From Writing Cold Emails
August 07, 2020


A couple of days ago, I talked about how I helped a business owner write a series of cold emails to help generate leads for a new service he was providing for real estate brokers. Now I usually don’t write cold emails, for other people nor for myself. But I thought this might be a good learning experience for myself. Plus it’s not like the person I’m working with was paying me. We established a profit-sharing deal instead, so we both had to make sure the emails were good quality otherwise we both weren’t going to get paid. After writing 14 or so emails, here are a couple of thin... (read more)

Author: Ellisen Wang

7. McDonald's Failed Willy Wonka-like Food Invention
August 06, 2020


Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the next Willy Wonka? Apparently, he was hoping this could be a way to get children to eat healthier. How ironic. Obviously, the idea backfired because it’s not something you see on their menu today, plus the kids who taste tested the far-from-natural broccoli were more confused than impressed. Instead, they decided to change the way they serve their happy meals by reducing the amount of french f... (read more)

Author: Ellisen Wang

8. How to Create an Email Marketing Campaign Your Audience Will Love
August 06, 2020


4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach. Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them? In this week’s blog, I’m going to share some r... (read more)

Author: Susan Friesen

9. The Two Different Types of Public Transportation Passengers
August 05, 2020


If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train system that you regularly take (or used to take), you can probably relate too. I was born and raised in New York City my entire life and I’ve been using their public transportation system since I was a child. I particularly enjoyed riding the subway. I can’t put my finger on it, but it was something about trains that really fascinated me. But do you know what really fascinates me to this day? The peop... (read more)

Author: Ellisen Wang

10. How to Not Get Sued For Using Email
August 05, 2020


A while ago, I helped a business owner write some cold emails to get leads for a new service he was providing for real estate brokers. Yesterday, he called me to let me know that he’s putting the project on hold for now. Apparently, his lawyer advised him to put in on hold because one of his other clients is currently getting sued for spam emailing. He didn’t want to risk getting sued either. Since I deal with emailing pretty much everyday, I was well aware of the business laws of emailing, also known as the CAN-SPAM Act, and kept it in mind while I wrote the emails for him. ... (read more)

Author: Ellisen Wang

11. Attention-grabbing Plants
August 05, 2020


Last week, I was playing a videogame with one of my friends. We were on a call together too. 20 minutes into the call, his girlfriend joined and we were all just hanging out together. While we were talking, I learned that my friend’s girlfriend is a plant enthusiast. For the record, she is the second plant enthusiast I’ve ever met in my life so far, so the idea of the plant hobby is still new to me. Being the naturally curious person that I am, I asked her what it is about plants that get people so into it. This is basically what she told me: Plants come in all di... (read more)

Author: Ellisen Wang

12. Excision of Mucocele Using Dental DIODE LASER
August 02, 2020


Introduction- Mucoceles are known as “mucus filled cavities” usually present in the oral cavity, lacrimal sac, and paranasal sinuses. Etiology - Mucus extravasation and mucus retention are the two most frequently occurring primary mechanical obstructive diseases of salivary glands. Formation of mucus extravasation cyst is mainly due to mechanical trauma causing rupture of ductal system of salivary gland and mucin spills into adjacent soft tissues. Mucus retention cyst is formed markedly by obstruction of salivary ductal walls causing dilatation of ducts without spillage of mucin. Tre... (read more)

Author: jason steve

13. Another Reason to Prioritize Emailing
August 01, 2020


It might actually happen. People have been talking about TikTok and how it’s a national security threat for the United States for quite a while now. Just yesterday, our beloved and forever cherishable President Trump announced that he has plans to ban the app from being used in this country. It has already been banned from being installed in government issued phones. Employees of the Pentagon were told to remove the app from their phones too. Personally, I couldn’t care less about the ban since I never bothered to download the app. The people who would care? Proba... (read more)

Author: Ellisen Wang

14. How to Keep People on Your Website Longer
July 30, 2020


7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So...do your website visitors like what they see when they land on your site, or are they leaving after a few seconds? Are they choosing to buy something from you, or abandoning their cart before making a purchase? Stats show that an average web user spends only a few seconds on a website before they decide whether to stay or go. That means you don’t have much time to make a great first impressio... (read more)

Author: Susan Friesen

15. The Case Of An Artist's Instagram Profile Traffic Tanking Overnight
July 24, 2020


Earlier this year, I met another fellow copywriter who introduced me to a creatives network called GFTD. Usually, the members would meet every Monday evening at a bar in New York City. But since that can’t happen anymore, we have group Zoom calls where people from all over the world join in. There was one day where we were discussing how artists can get more eyes on their work through Instagram. One woman who’s an artist (or graphic illustrator, I don’t exactly remember) shared her experience on Instagram with everyone. Basically, she spent countless hours building up ... (read more)

Author: Ellisen Wang

16. Selling on an eCommerce Site vs. A Social Media Marketplace
July 23, 2020


The Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce store or opt for a social media marketplace. But first, a quick refresher: Selling on an eCommerce store means you’re selling products or services on your own domain. You’re responsible for everything from web design to creating compelling content and managing SEO. Selling within a soc... (read more)

Author: Susan Friesen

17. He Needed His Fruits
July 23, 2020


When I started studying the art of copywriting, one of the first readings I was recommended was Gary Halbert's Boron Letters. These were daily letters he wrote to his son while he was in prison. He mainly talked to him about health and business, specifically direct marketing. In one of the chapters, he was talking about how his family gave him a surprise visit on his birthday and brought him a cake. But as much as he wanted to spend time with his family, he had to leave before a certain time so he can get his week's supply of fruit and spend more time with his best prison friend befo... (read more)

Author: Ellisen Wang

18. Excision of Fibroma using Dental Soft-tissue Diode Laser
July 22, 2020


Introduction- A fibroma is a benign scar like reaction due to persistent long standing irritation in the mouth resulting in an increase in connective tissue at the site of repeated trauma. They are also known as traumatic fibromas, focal intra-oral fibrous hyperplasia, fibrous nodules, or oral polyps. Clinical Features- Fibromas are often found on the interior of the cheek, lips, or lateral borders of the tongue and result from tissue being trapped between the maxillary and mandibular teeth when occluding. An oral fibroma presents as a firm smooth lump and is usually similar in color to the s... (read more)

Author: jason steve

19. An Email Copywriting Lesson From a Chess Nerd
July 19, 2020


Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, I joined the chess club. To be completely honest, I don’t remember doing such a thing at all. Anyways, once in a while I play with one of my friends who’s a huge chess nerd. I remember this one day I was playing chess with him. I was moving my pieces in, according to him, an unconve... (read more)

Author: Ellisen Wang

20. Why I Celebrate When People Leave My List
July 16, 2020


“Should we write about this or not?” That was the million dollar question when my colleagues and I were rewriting ad copy for the startup skincare company we’re currently consulting. To give some background info: We gathered market research data to find out buyers’ behaviors in the skincare industry. And we discovered that one of the top things buyers look out for when buying skincare products are the ingredients. Whether or not they’re natural, if they dry up the skin, or cause other kinds of harm, etc. After reading some of the inactive ingredients, one of my colleagues s... (read more)

Author: Ellisen Wang

21. How to Nail Social Media for eCommerce
July 16, 2020


Your Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can be a powerful way to market your products and services to your followers. Canadians are big social media users. A 2019 report found that 75% of women and 62% of men use it daily. And according to PayPal’s Social Commerce Tren... (read more)

Author: Susan Friesen

22. Apple's Secret to Building a Roaring Fanbase
July 15, 2020


Apple is one of the most profitable companies in the US. Second in place with a profit of over $55 billion. Can’t argue with the numbers. In my opinion, they’re also one of the smartest companies around, especially when Steve Jobs was still around. And I say that for one of many reasons. They know how to market themselves and create a super engaged audience. But they do it in a way you probably don’t think too often about, yet we see it almost everyday in the media. Take our current president. He loves to pick fights with other people, especially by calling them ... (read more)

Author: Ellisen Wang

23. Just How H1 Labels Aid You to Boost Online Search Engine Rankings
July 15, 2020


Header tags, popularly called H1 tags are generally utilized to highlight the value of the body text of a certain website to the search engines as well as H1 header tags are the fundamental types that Google or various other internet search engine count on to find what the page is everything about. Search engines are constantly searching for essential or genuine texts on a website and H1 tags are the best that suggests anything that is very important in the web page and thus assists in raising the visibility of site. The H1 tag is the most crucial area of the website as so it is best to match ... (read more)

Author: Paul Rice

24. "How Does That Make You Feel?"
July 14, 2020


“How does that make you feel?” Said my friend (We’ll call him John) when he was doing an improvised, non-official therapy session with my other friend (We’ll call him Ruben) a few days ago. Without going into too much detail, they were discussing Ruben’s recent end to his romantic relationship. I was doing nothing more than just observing and showing moral support. Listening to how John handled the conversation, and he asked a lot of questions. “How do you feel about that?” Why do you think this happened?” “Do you think you made the right decision?” That’s al... (read more)

Author: Ellisen Wang

25. Top 5 Books to Fulfill Your Bottomless Marketing Desires
July 13, 2020


Today I want to share with you my top five books that I’ve read and I think will help you better your business marketing. Without further ado, here they are: (1) How to Write Copy That Sells by Ray Edwards This is the very first copywriting book I picked up. I remember finding this book while I was browsing through the business section of Barnes & Nobles. It’s a great book for you if you want to learn the fundamentals of copywriting. In my opinion, the biggest value you’ll get out of this book is learning how to write a high converting sales letter. Ray Edwards gives you a simple fr... (read more)

Author: Ellisen Wang



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