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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019


5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you might not even notice it, until it starts to negatively affect your business. The main reason for this is technology. Everything has gone digital and customers are much more informed than they were in the past. Think about it: we carry around an instant source of endless information... (read more)

Author: Susan Friesen

2. Mattress Packaging System Make The Package Easier
September 11, 2019


The mattresses packaging has been popular in the market since 2006. With the trend of online sales becoming more and more popular, the mattress industry has joined the online shopping industry. However, we all know that the mattress volume is very large. Not only is the transportation with high cost, but the high storage fee is also . This is a troubled problem with many sellers. With the emergence of troubles, mattress packaging machinery has become popular in the market. No matter what you are individual retail or online seller. Mores and more people selling the mattrss. Especially for ... (read more)

Author: Hanvey Huang

3. 10 Habits of Highly Successful Online Marketers
September 08, 2019


1. Successful online marketers know that marketing must be done as consistently as possible. Marketing and promotion must be scheduled, frequent and without fail. 2. Successful online marketers know that the money is in the list and thus list building strategies MUST be integrated into all marketing campaigns. 3. Successful online marketers know that landing pages, also called squeeze pages are what will generate leads NOT a static website. 4. Successful online marketers know that you must continually seek out NEW advertising sources. Don't stop when you find a few good sources,... (read more)

Author: Cacey Taylor

4. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019


I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel the same way if you don’t pay attention to how you come across to your target audience. That’s why it’s crucial to identify your brand style before you redesign your website. In my latest Tea Time Tip: Marketing For Busy Entrepreneurs, I shared some critical factors to ensuring your websi... (read more)

Author: Susan Friesen

5. 3 Amazing Benefits of Online Marketing
August 27, 2019


The internet has continued to grow over the years, gaining more and more importance for businesses and consumers alike. It's essential to reach out to your target audience through various forms of media and relying on print media and traditional advertising routes can be more expensive and less efficient than online marketing endeavors. To make the most out of online marketing, it's recommended that businesses work with a reputable and experienced digital marketing agency. These experts can work alongside you to build an online image of your brand and cultivate a loyal customer base as we... (read more)

Author: Edmund Brunetti

6. User Experience and SEO Packages: A Breakdown
August 19, 2019


Despite what many people might think, search engine optimisation (SEO) is about much more than just keywords and link building – user experience (UX) is an incredibly important part of it as well. Companies that offer the best SEO packages know this, and so should you. Read on to learn all about what UX is and why it is important in the world of search engine optimisation. What is User Experience? As the name suggests, UX is how the user, well, experiences a website, whether that is positive or negative (the former, unsurprisingly, is desirable). According to experts who offer this k... (read more)

Author: Laura Jeeves

7. Selling on Social Media Without Driving People Away
August 13, 2019


5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group. However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families—and nowadays, brands. You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because t... (read more)

Author: Susan Friesen

8. How to Engage & Inspire with Interactive Content Marketing
August 06, 2019


Easy Ways to Stand Out from the Competition Using Interactive Content Marketing I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers’ or followers’ attention and require their active engagement quickly. That can easily be done with something called interactive content marketing. While pieces like blog articles a... (read more)

Author: Susan Friesen

9. How to Calculate Twitter ROI
July 10, 2019


Get to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. According to Twitter, 336 million people use the platform every month. But early on, I was struggling to see the value of Tweeting. It was hard for me to justify the amount of time and effort I was spending on it, before I understood how to properly market there and cal... (read more)

Author: Susan Friesen

10. A Comprehensive Study of Marketing Management
July 10, 2019


Marketing Management is a sequence in marketing activities within an organization and out of organization. A practical way is adopted for the marketing orientation, techniques and methods inside and outside the enterprise for the utilization of optimized resources. With the marketing management strategies struggle is made for maximum output. Along with the skilled persons some of the tools are used in marketing management. Some of these tools are free and some are paid. Business organization used the tool by keeping in view their budget and resources. One of the best ways that is adopted ... (read more)

Author: Haq Nawaz

11. 5 Tips to Recruiting Top Affiliate to Your Next Product Launch
July 10, 2019


5 Tips to Help You Recruit Top Affiliate for Your Next Product Launch Attracting top affiliates who will promote your product can be difficult, and might not happen overnight. However, if you work at it, you’ll soon have super affiliates asking you for your next product. The key is that your product must be topnotch, your customer service must be above reproach, and you need to make it easy for them. Develop a GREAT Product – If your product is awesome and perfect for the affiliate’s audience they’ll be interested. Your first job is to create an amazing product that their audience n... (read more)

Author: IM Mozie

12. Your 2019 Guide on How to Use Video in Email Marketing
June 12, 2019


It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on using video in your email marketing. Keep reading for... (read more)

Author: Susan Friesen

13. The Pros and Cons of Dye Sublimation Fabric Printing
May 30, 2019


The process of sublimating dyes in fabric is what you call dye sublimation printing. In this graphic press method, the graphic is first printed on a heat transfer paper in a printer with a CMYO dye cartridges, which is a bit different from the typical CMYK ink set. The CMYO Dye Set and Heat Transfer Paper A typical digital printer uses the Cyan, Magenta, Yellow, Black (CMYK) ink set, while a dye sublimation printer uses the CMYO dye set that stands for Cyan, Magenta, Yellow, and a clear overprint. Inkjet and sublimation printers are not easily interchangeable. Once you set up a ... (read more)

Author: Barry Brown

14. How to Generate Leads with Landing Page Giveaways
May 30, 2019


Creating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale. Let’s look at a few different ways you can use this marketing technique to your advantage: • Create a contest that people enter and ... (read more)

Author: Susan Friesen

15. The Power of Content Marketing Storytelling
April 11, 2019


3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling. We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty. According to Jennifer Aaker, a psy... (read more)

Author: Susan Friesen

16. Personal Branding Tips to Boost Business Success
April 03, 2019


Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? It should, because it absolutely impacts your success. First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand. Why Branding is Important When y... (read more)

Author: Susan Friesen

17. Sublimation Printing on Flag Banners, Mugs, Snowboards, Glass, and Others
March 28, 2019


Can Dye Sublimation Work on Mugs, Plates, Snowboards, etc? It is possible to do sublimation printing on rigid substrates. But you are going to need to treat the surfaces first for this method to work. The surfaces of mugs, glass, license plates, or snowboards are not coated with polymers unlike the fabric of choice for dye sublimation which is polyester. And so, you need to treat them with polymer-based spray. Each of the mentioned item are different from each other, so each might require different degree of pressure, temperature, and dwell times, as well as being dependent on the va... (read more)

Author: Barry Brown

18. The Right Reasons for Rebranding Your Business Logo
March 17, 2019


Thinking About Changing Your Marketing Graphics? Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding work that you’ve done, and that you fully understand how to rebrand for the most effective results. Your brand tells a powerful story, and you don’t want to dilute that by fixing (or breaking) something that doesn’t need fixi... (read more)

Author: Susan Friesen

19. How To Know If You Have Hired The Right Advertising Agency
March 15, 2019


The business world is a tough place for even the toughest folks. Just about everything is working against you, which is why hiring an advertising agency that gets the job done is such a blessing. It’s one less thing you have to worry about, and understand that being in business means worrying about more than you could have every imagined. But hiring the right advertising agency for your business is another step that has to be navigated carefully. Should you hire the wrong agency, you waste time and money investing in worthless strategies, and you run the risk of doing irreparable harm to ... (read more)

Author: Alfred Mears

20. Audience Definition: What It Is And How It Can Save You Money
March 15, 2019


Deciding to go into the business world is a bold venture for anyone simply because of the risk involved. In order to best navigate said risk, businesses employ advertising & marketing strategies like audience definition to get a better handle on how best to focus their efforts. On the surface, the idea of audience definition doesn't seem like such a difficult term to breakdown. In essence, you, the business owner, are taking steps to defining your audience, right? Well, as your English teacher would say, you can't define a term by using the actual term, and as such, audience definition is... (read more)

Author: Alfred Mears

21. 3 Tips for Social Media Storytelling
March 14, 2019


How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there. If you don’t attract attention, your message is going to be lost in a sea of other competing messages. When we’re attempting to connect and engage with... (read more)

Author: Susan Friesen

22. It's Time to Get Serious About Voice Search Optimization
March 07, 2019


How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online more than ever. According to Location World, more than 40 percent of adults used spoken search on a daily basis in 2016. ComScore estimates that over 50 percent of searches will be voice-based by 2020. It makes sense: it’s much easier to speak a quest... (read more)

Author: Susan Friesen

23. Why Dye Sublimation Printing is Superior and the Fabric of Choice
February 28, 2019


LAST UPDATED ON: July 17, 2019 There is a fabric suitable for dye sublimation printing. Also, there are many pros or advantages when it comes to this kind of fabric printing. Fabrics for Dye Sublimation Printing A fabric that has polymeric cellular structure works fine with sublimation printing. I will discuss later why these polymers are necessary for the method to work. There are fabrics with polymers that come with different names such as polyester. These include acrylic, nylon (but doesn’t work with dye sublimation), polyacrylonitrile, spandex, polyethylene terephthal... (read more)

Author: Barry Brown

24. Banner Hemming Methods You Can Use
February 21, 2019


LAST UPDATED ON: July 17, 2019 With banner hemming, you can opt to sew, glue, weld with heat, or tape your banners. There are shops that don’t have the sewing machine, and glue is not the only option although it doesn’t need machinery when hemming. Let’s go over the options one by one. Hemming with Glue You have to first get the right adhesive glue for vinyl banners. Per experience, we set the banner flat on a table and lay an 8-foot and 2-inches wide ruler along the edge of the banner. Using the ruler, we drew a straight line that is 2 inches from the edge. After that, we app... (read more)

Author: Barry Brown

25. How to Optimize Your Website for Voice Search
February 18, 2019


Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching for something online. While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 1... (read more)

Author: Susan Friesen



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