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Marketing Articles and Ezines


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1. 3 Ways to Promote Brand Values in Your Marketing
December 22, 2022

Establishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity. And if potential customers identify with the values of your brand, they’ll be more likely to choose you over the competition, as their connection with your brand goes deeper than ju... (read more)

Author: Susan Friesen

2. SEO Trends for 2023 to Help You Grow Your Website Traffic
December 08, 2022

The end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ensure you stay on top of the search results. But even if you don’t deal with SEO the way we do, if you own a business, this is something you’re going to want to think about. Because if you’re not visible on the search engines, and your website is buried in a heap of competitors, then you’r... (read more)

Author: Susan Friesen

3. In A Virtual-First World, Presentation Design Matters!
December 05, 2022

The COVID-19 pandemic drove us towards a more virtual world; with Zoom calls, meetings on Microsoft Teams, and even virtual social events all becoming a regular thing, people around the world grew more used to living and working online. In a business environment where we put virtual meetings and online workplaces first, design comes into its own, and the quality of your presentation’s design and layout is more important than ever before. For example, the look and feel of your PowerPoints will come under more scrutiny than they used to, so making sure they look great is essential. In fact, ... (read more)

Author: Alex Belsey

4. Why Creating Brand Values Is Vital to the Success of Your Business
November 24, 2022

When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected the most is a brand’s values. Unfortunately, many business owners don’t consider brand values to be very important, and if they do define them, often they end up relegated to a little corner on their about page, never to be thought of again, lik... (read more)

Author: Susan Friesen

5. The best way to design and create Kraft swing tags
November 24, 2022

With the holidays just around the corner, it’s time to start thinking about gift-giving. And what better way to give than with something that feels special and personal? That’s where swing tags come in—unique and personalized tags that can be attached to items like clothes or accessories. If you’re looking to create your own swing tags, you’ll need to know a few things first. In this blog post, we will walk you through the best way to design and create swing tags that are sure to impress. So get ready to up your gift-giving game this holiday season! What is a Kraft swing tag? Kraft s... (read more)

Author: abdul waheed

6. Why Building Trust is So Important for a Successful Rebrand
November 10, 2022

A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust. But if you don’t do what you can to preserve what you’ve already built, you could alienate your customers and quickly lose whatever trust you have. If you’re the owner of a well-established brand, regardless of how trustworthy it might seem, this becomes even more important. Be... (read more)

Author: Susan Friesen

7. How to Make Your Business Stand Out in a Competitive Market
November 05, 2022

How to Make Your Business Stand Out in a Competitive Market In order to make your business stand out in a competitive market, you need to understand what a competitive market is. A competitive market is one in which many buyers and sellers of a particular product or service, and each has enough information about the others to make informed decisions. So how to make your business stand out if so many other businesses sell the same product or service? If you want to make your business stand out, you need to differentiate it from the competition. This means that you need to ma... (read more)

Author: Max Liew

8. 3 Business Strategies to Help You Stand Out
October 31, 2022

3 Business Strategies to Help You Stand Out In a world filled with businesses, it's important to find ways to make yours stand out. Whether it's developing a niche market, providing superior customer service, or having a unique selling proposition, there are many ways to make your business shine. Standing out from the competition can be difficult, but it's important to find ways to set your business apart. A great way to do this is by focusing on your niche market. What does your business do better than anyone else? What can you offer that no one else can? When you focus on wha... (read more)

Author: Max Liew

9. 6 Tips to Improve Your Content Marketing Strategy
October 31, 2022

6 Tips to Improve Your Content Marketing Strategy When it comes to your business, content is king. By creating and sharing high-quality content, you can attract new leads, build trust with your target audience, and boost your brand’s visibility. But what exactly is content marketing? And how can you use it to achieve your business goals? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer acti... (read more)

Author: Max Liew

10. Things to Consider When Refreshing Your Brand Identity
October 27, 2022

Building a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background in marketing, this can all feel like nothing more than a guessing game. And even if you’ve already done all this stuff to the best of your ability, there are probably a few areas that could use some tweaking. But where do you start? What aspects need to be updated? And what is a... (read more)

Author: Susan Friesen

11. Tips for Choosing the Best Los Angeles Production Company
October 17, 2022

With all the production companies in Los Angeles, how do you know which one is best for your project? It’s easy to get overwhelmed with options, and even easier to make the wrong choice. To avoid that pitfall, read this article for helpful tips on choosing the best production company for your needs. If you’re reading this because you want to produce a project in or around Los Angeles (or another location), you probably have an idea of what type of company would be best for you. However, just because you know what kind of company you need doesn’t mean the search will be simple. Let’s tak... (read more)

Author: Pushpa Srivastava

12. How to Choose a Developer for Your Small Business Website
October 14, 2022

I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again. Some of these people have decided to do all the work themselves, and they’re struggling terribly trying to learn a whole new profession. Then, they end up calling me... (read more)

Author: Susan Friesen

13. How to Connect with Your Audience in 5 Steps: A Guide for New York-Based Production Companies
October 14, 2022

New York is a city that never sleeps, which means it’s also the perfect place for creative people to thrive. The city’s non-stop energy and rapid pace of change make it an ideal location for production companies to take their businesses to the next level. However, with so many new challenges come new responsibilities. When you’re working as a creative professional in New York City, you must be able to find your bearings quickly and optimally connect with your audience. Whether you are just moving to New York or established there, read this article to learn more about how you can connec... (read more)

Author: Pushpa Srivastava

14. 10 Tips to Help You Get Back to Business This Fall
September 01, 2022

As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to neglect the business planning process, when what we should be doing is kicking things into high gear in preparation for the upcoming holiday season. I know some of you are probably wondering, “Why is she going on about business planning? Isn’t that something you do before you’ve even launched yo... (read more)

Author: Susan Friesen

15. What Does SEO Do for a Website?
August 18, 2022

If you’re a business owner, you’ve probably got a website. And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO. Even if you’re completely inept when it comes to technology, and don’t know the first thing about SEO, you’re likely to have some awareness of how important it is for a website. But if you’ve landed on this post, that’s probably the extent of what you know about SEO. That being said, whether you know anything about it or not, the fact of the matter is, having a website that ha... (read more)

Author: Susan Friesen

16. These Two Methods Can Help You Get More Traffic to Your Website
August 04, 2022

In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potential customers to choose you. But bringing in a consistent amount of website traffic can be challenging, to say the least. So, how can you actually get people to visit your website? Well, there are many different ways to drive website traffic, but for the purposes of this article, I’m goin... (read more)

Author: Susan Friesen

17. What is Marketing For Trucking Companies?
August 01, 2022

One common question I am asked is ‘what exactly is marketing for trucking companies?” Although a short question the answer can fill bookshelves. I will endeavor to condense the definition down to something you can understand and implement. I say understand because some of the textbook definitions are head scratchers. It’s almost as if authors, some prestigious, want to keep the definition complicated. Need immediate help? If so, call me. I am offering Free Marketing For Trucking Companies, Using a one to one personal approach I will offer advice and direction at absolutely no char... (read more)

Author: Keith Hunt

18. How to Convey a Complex Brand Position in the Healthcare Industry
July 21, 2022

There’s nothing I love more than helping clients to develop their brands and build their businesses. Of course, I enjoy working with established brands, too, but there’s something special about working on a brand from its inception. It’s one thing to work with a well-known brand to improve upon what they already have, but being able to play a key role in the success of a burgeoning brand is much more satisfying. Not only is it incredibly challenging, but it also allows me to mentor budding business owners who may feel very overwhelmed, and need someone to guide them. I find... (read more)

Author: Susan Friesen

19. 3 Ways to Help Your Business Become a Trusted Brand
July 07, 2022

3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult. When you meet a prospect in person, it’s simple and straightforward. You shake hands, strike up a conversation and build a connection. But the world of online sales is a whole different b... (read more)

Author: Susan Friesen

20. Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business
June 24, 2022

When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) would be unable to define it. Many people think it’s just a logo or a website, but the truth is, it’s much more than that. A brand is not only what people see when your business is presented to them, but also what they feel. At the end of the day, your audience’s perception of you and you... (read more)

Author: Susan Friesen

21. Want More Leads and Sales? Stop Making This Common Website Mistake
June 09, 2022

New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with leads that will keep them joyfully busy. But then I come along and burst their bubble. Well, sort of. You see, some business owners already have a solid grasp of online marketing, while others don’t, and sometimes it’s necessary for me to share my wisdom ... (read more)

Author: Susan Friesen

22. Lip Depigmentation with Laser
May 31, 2022

Oral Mucosa is normally pink, although the color varies depending on location, function and underlying structures. Lips are an important part of our smiles; the shape and color are crucial elements of the lip's beauty. The color of the lips normally varies from person to person depending on factors such as melanin production, skin color, vascularity, and dryness (dehydration) of the lips. Among these, the major factor contributing to the color of lips is melanin. Lip hyperpigmentation does not pose any medical problem, but usually considered unaesthetic and can affect the patient’s social... (read more)

Author: jason steve

23. How to Increase Website Traffic & Attract Qualified Visitors
May 26, 2022

What is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll be good enough. But the fact of the matter is, if your website isn’t well-designed, it’s not going to do much for your business, and it can actually do more harm than good. Having a website that performs poorly, looks amateurish, or doesn’t properly portray your brand can be incredibly de... (read more)

Author: Susan Friesen

24. Free Online Translation Services
May 20, 2022

Many online translation services are available for free. Google Translate is a popular option. Google Translate supports more than 100 languages. This service is ideal for translating text, e-mails and websites. You can also use it to automatically detect language, find examples of sentences or phrases, and learn with dictionary-like tools. It is available for free and millions of people trust it to meet their communication needs. Its web-based interface makes it easy to use and navigate. Some of these services may require payment, but you can get started easily by using them for free. Most f... (read more)

Author: Certified Translation

25. The Packaging way of Amazon mattress sellers
May 20, 2022

Whether you are buying for a bed in a physical store or online, there will always be concerns regarding delivering a mattress. Investing in a new memory foam mattress may help you achieve your goals of a restful night's sleep. While searching for your ideal bed, you'll be looking for answers to queries about memory foam mattresses in order to select the optimal sleep environment for your requirements. Mattresses are usually compressed, packed and then sent for shipping, for which the following machines are utilized: Mattress Packing Machine Mattress Compression Machine