Marketing Articles and Ezines

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301. Subtle Jokes Hidden Throughout Spongebob and Other Childhood Shows and Movies November 23, 2020 Once in a while, I like to write about Spongebob. In case you haven’t noticed yet or if you’re my articles for the first time, I love Spongebob. It’s one of my favorite childhood shows. And this is going to be another one of these articles. One of my favorite episodes of all-time from that show is where Spongebob gets his hands on Mermaidman’s belt, similar to Batman’s utility belt. One of the things that the belt can do is shrink things, and people too. Spongebob shrinks his neighbor Squidward, but doesn’t know how to unshrink him. So he goes to his “wise” friend, Pat... (read more) Author: Ellisen Wang

302. How to Add Festive Flair to Your Website for the Holidays November 19, 2020 8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your business website a makeover! Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood. I’ve been sharing content on how COVID-19 will impact shopping this year. So now I’d like to focus on something more fun: 8 ways you can a... (read more) Author: Susan Friesen

303. Why TV Show - Conflict = Bad November 14, 2020 A month or two ago, I was introduced to a Japanese animated show. Haven’t You Heard? I’m Sakamoto The show focuses on a high school student named Sakamoto, and he has a reputation for being the most popular student. He makes all his fangirls faint and all the guys envy him. And everything he does looks cool. Not to mention, he’s abnormally perfect. If someone tries to prank him, he’s always somehow four steps ahead and comes out the victor. If someone tries to hurt him, it’s the attacker that ends up being humiliated. The point is, as you watch more episodes of th... (read more) Author: Ellisen Wang

304. How to Speed Up Your Email Writing Process November 13, 2020 Yesterday, I had the great pleasure to be featured on someone’s podcast show. If you want to listen to it, you’re going to have to wait. We did the recording yesterday, and it’ll take another 30 to 40 days for the host’s team to edit and publish the episode. But that doesn’t mean I can’t share with you right now what I talked about on the podcast. So the question I was asked was (If my memory serves me correctly), “What are some tips you can give to make people’s email writing process easier?” Here’s how I broke my response down. Before I start writing my email, I... (read more) Author: Ellisen Wang

305. Why I Added Drawing Back to My Short List of Hobbies November 12, 2020 In addition to music production, I also got back into art, specifically sketching. I remember I used to do it quite often several years ago. Back when I worked in Burger King, I would spend my break sitting with one of my co-worker’s boyfriend and drawing with him. Fun times. Then I stopped when I left the place and became busy with college work and internships. Then on the week of Halloween, I was on a call with a friend and she suggested that we should try replicating one of the drawings done by one of our mutual friends, who’s a talented artist. And so we did t... (read more) Author: Ellisen Wang

306. Empathetic Marketing Lessons Learned from my Scythe-Wielding Days November 12, 2020 Tales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old self! He didn’t give me these jobs to toughen me up or help build character. Nope. They needed to be done. I was available. Tag, I was it to do them. One summer our lawn mower broke down and the front lawn grass was getting long. In Dad’s infinite wisdom, he put me to task by delegating me to ... (read more) Author: Susan Friesen

307. Advice You Should Take From a Woman Who Lives As If It's the 1950s November 11, 2020 There was an interesting video I found a few months back called, “This woman lives every day like it’s 1958.” And the title wasn’t lying. A young lady who goes by the name of Laci Fay is who I want to talk about with you today. The car she drives with her husband. Everything in her wardrobe, from the hats to the dresses, shoes, and accessories. Even her house looks like it time traveled from the 1950s. And to enhance her 1958 lifestyle, she regularly goes to the Bulloch Drug Pharmacy. Yes, it’s a pharmacy but it also has a section where you can order soft dri... (read more) Author: Ellisen Wang

308. Why I Won't Fall For the Seduction of AI Copywriting Technology November 10, 2020 I once had a conversation with a fellow marketing person through a Lunchclub meeting. I enjoyed talking to him. We got along very well. At one point during our conversation, he mentioned something about using AI to do the email copywriting work for us. My first reaction was, “Interesting. Can you point me to the website?” Not that I had an interest in using it for my own copywriting stuff, but I was curious to see how the technology works. So I went to the website after the call and it wasn’t what I expected. The service doesn’t exactly write emails for you, ... (read more) Author: Ellisen Wang

309. The Perfect and Probably Only Way To Drive Sales is Traffic and We Have It Free November 10, 2020 Everybody know or should know that the single most important thing that drive sales is Traffic. For those of you unfamiliar with 'traffic', it is human visitors. I say human because they are companies who use robots (bots) to generate traffic. These purchases of 'traffic' can generate huge number and more often than not, can create a false sense of security in whatever you are doing or promoting online. Quick question: have you ever see a bot make a purchase? It is 100% a positive that they (robots) have no positive affect on sales. Most website that allow you to surf for credits are awa... (read more) Author: PAUL DOYLE

310. Commercial ads that made you more patriotic November 10, 2020 What is patriotism? Patriotism is our love for our country, for our motherland, for our people. The feeling of patriotism gives the mind a kind of energy, a kind of strength that makes our minds happy. When the feeling of patriotism awakens, everyone's chest swells with pride and love and tears come unknowingly.Some people express their gratitude to their country by respecting the soldiers and doing some service for the country. Every citizen has this feeling but it gets more strength when your country does remarkable work on the border or in the space agency world when you get medals for your... (read more) Author: Pushpa Srivastava

311. Everybody Likes Free. Grow Your Business With Everything Free November 09, 2020 We live in a world where good reliable help is few and far between. Many are self opiniated and selfish and often seem to be self driven to the point that their primary focus is 'me, me & me'. I am very giving by nature however there is a limit like everything else. Free is not always good. Many ' good Samaritans ' often do so (give) with an alternative motive. Of course I am no different. The concept that one hand wash the other and they both wash the face is true. Unfortunately, I don't ask for much! We are in an environment that encourage values that seem unbecoming. Values that a... (read more) Author: PAUL DOYLE

312. Four Good Reasons you Need to Invest in Digital Marketing November 09, 2020 We live in a modern world full of digital data and technology so it makes sense that in terms of business promotion we need to stay up to date there too. The internet is a key area where you can get ahead. Twenty years ago, even ten years ago, businesses could choose to have a presence or not. Now more people buy online than ever. More people use devices to find businesses, ask questions, and get their information from. Digital marketing in Toms River can be what makes you successful or not. You need a website, but more than that you need a well-designed website and all the digital marketing e... (read more) Author: Richard Conard

313. Why Consider Network Marketing As Our Home-Based Business? November 07, 2020 We are however, suggesting that individuals think about the enhancement of the ideal home-based Network Advertising and marketing organization beginning their trip of financial success in a various instructions. Network Marketing is not a brand-new idea. Having a home-based Network Advertising business is not a new concept. The factor is really easy. Our concept is giving American's with what they want; control of their time and financial chances proportionate to their capacities as well as initiative. With the right home-based Internet marketing service, one has every one of the advantages ... (read more) Author: Paul Rice

314. Who Would Win In a Fight, Email or Social Media? November 06, 2020 A while back, I came across, yet again, another online discussion about the great debate between email marketing and social media marketing. Since I’m seeing this time and time again, I might as well discuss this with you. I actually spoke a little bit about this in an interview I did with a friend about three months ago. It depends on how you set up your business. I know some people who run their businesses with zero social media presence. They rely purely on referrals, which is perfectly fine. I know others who run their businesses purely on social media, like certai... (read more) Author: Ellisen Wang

315. Horror November 05, 2020 I remember there was a day where someone showed me an 1-bit pixel art game called… World of Horror It takes place in a small town in Japan, Shiokawa, where you come across many unusual events and horrific characters. Like events where people fall into comas out of nowhere. Or a monster, heavily inspired by the urban legend, Bloody Mary, that’s been on a rampage killing innocent high school students. Or all of a sudden, you find out there are holes appearing on your character’s body for unknown reasons. And the text you read in the game doesn’t make the game any le... (read more) Author: Ellisen Wang

316. 3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19 November 05, 2020 How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is essential too. You may have the most beautiful, speedy and well-stocked website in your industry, but if you don’t have a powerful brand voice, you’re not going to have the impact you want, resulting in disappointing sales. Voice is your brand’s personality, and it’s always the same. Your to... (read more) Author: Susan Friesen

317. Television ads across the TV channels November 05, 2020 If your business is new, if you are a new startup, you have to reach out to people with your brand. For this, we decide to reach out to people through commercial ads. But a lot of times this happens because we don't have the right guidance so we make a lot of mistakes while creating commercial ads for a news channel. We may have to bear the brunt of the loss.There is a lot of competition in the field of news today. You can see that the standard of news channel has gone up a lot day by day. That's why we're going to see some of the top news channels promote themselves.BBC World News channel -Th... (read more) Author: Pushpa Srivastava

318. The Psychological Traps of Supermarkets November 04, 2020 I watched a video and read a few articles about supermarkets, and what they do to get us customers to spend as much money as possible when we visit. Everything you see in a supermarket, and how it’s laid out, is all planned. The scary part is, you don’t even know that they’re controlling you with their psychological puppet strings as soon as you walk through the doors. Even if you do know their tricks, it’s hard to escape from them. If you don’t, let me give you a quick lesson. Keep in mind that their goal is to keep you in the store for as long as possible. The longer you’re in... (read more) Author: Ellisen Wang

319. Why People in Politics Should Never Attempt Copywriting November 03, 2020 There’s no better day to talk about this than today, Election Day. I’m sitting inside, and just waiting for the potential chaos to unfold across the country. While that’s happening, I watched a video a friend of mine sent me talking about how to have a conversation. Sounds so simple and silly, but it’s amazing how many people don’t know how to do it. Take people in politics, for example. The video I watched described a typical political conversation very accurately. It’s almost always going to end up in two people talking at each other and refusing to listen. They... (read more) Author: Ellisen Wang

320. Digital Advertising Tips For Local Business In 2021 November 03, 2020 A solid on-line existence in today's globe is extremely vital to remain in the video game. No matter the dimension of your organization or your organization's domain name, an on the internet existence is an added benefit. Today company marketing using social media systems have come to be a priority for small-scale organizations. Not everybody is your possible customer. The initial error to stay clear of while intending to grow your online company is to ignore what a potential purchaser can be. Do not compare on your own with huge organizations that market anything and also every little th... (read more) Author: Paul Rice

321. Nukes, Human Race, and Emails November 02, 2020 We all have friends that we can have different types of conversations with. With some of them, you can talk about touchy subjects like politics. With others, you can have more philosophical conversations. You can talk to some about videogames. Or creative arts. Or even subjects that are absolutely random and ridiculous. And that was one of the conversations I had with one of my friends. Somehow we managed to get into the topic of nuclear weapons and came across a website that simulates what would happen if you were to nuke a certain part of this world. Y... (read more) Author: Ellisen Wang

322. Worried About a Drop in Engagement Rates? October 29, 2020 I’m in a couple of LinkedIn email marketing groups. Rarely do I ever check for new posts. But when I do, I get some pretty interesting questions. For example, here’s one I came across not too long ago. ---------- Has anyone noticed a drop in engagement rates with Gmail users? I was wondering if more of our emails are now being placed into the Promo folder rather than Primary as there is a dip in Open and Click rates over the past months. Nothing changed on our side. Was wondering if Gmail made adjustments on their algorithm to add more senders to Promo? ---------- ... (read more) Author: Ellisen Wang

323. How to Make a Million Dollars in Your Business—and Why You Probably Won't October 29, 2020 What’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about ”How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a YouTube video title!) What comes to mind when you see those headlines? Are they true, or a bunch of hogwash? What if I told you both would be correct? Now before you hit the delete or back button, hear me out. Ever since COVID-19 hit, I’ve been doing a lot of self-discovery w... (read more) Author: Susan Friesen

324. The Power of Being Vulnerable October 28, 2020 Looking back through my college years, I thought about all the professors I had. All the ones the students liked, and the ones they didn’t like so much. After thinking for a good couple of minutes, I noticed a pattern. There’s one common thing that all the ‘liked’ professors have. They all talk to their students about things beyond academics, mostly about themselves. Not too much though. I heard stories of professors venting about their personal relationship issues to their students. I’m sure nobody needs to listen to that. But the point is, those professors showed the... (read more) Author: Ellisen Wang

325. Why the Avengers Theme Song is Stuck In My Head October 27, 2020 A friend once asked me, “What’s your favorite song as of right now?” My answer was, “I don’t have a favorite song. But there is a song that’s stuck in my head right now, and that’s Marvel’s Avengers theme song.” She laughed at me because she thought I was joking. But I was 100% serious, and I gave that answer for two reasons: 1. I’m currently learning how to play that song on the piano. 2. I have a newfound appreciation for orchestra music. Yes, I have indeed. Never have I ever thought I’d develop an interest in this. So I’ve been constantly listeni... (read more) Author: Ellisen Wang

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