Marketing Articles and Ezines
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301. My Relationship With Alcohol
September 02, 2020
Alcohol is not really my type of drink for a couple of reasons.
The main reason being that I have quite a low tolerance for it.
I remember a couple of years ago, I was hanging out at my friend’s house. We went out to buy some drinks and went back to his house to watch a movie. I drank half a tall can of some fruity flavored beer. Soon after, we went outside for a walk, but something didn’t feel right. I felt out of balance, I had a hard time keeping my head straight as I was walking.
Yep, I got tipsy just from drinking that much.
The taste is no better either. The only kin... (read more)
Author: Ellisen Wang
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302. The Story of McDonald's Health Halo
September 01, 2020
This is part two of yesterday’s Holy Chicken email.
I’m going to share, in my opinion, the second most interesting thing I learned from the documentary.
Nowadays, so many people are all about healthy, organic food. They want to get their food from Whole Foods or Trader Joe’s.
Of course, the fast food industry noticed this health shift too, and wanted to get a piece of that profit pie.
Take the infamous McDonald’s for example, they rebranded themselves from the place best known for cheap, fast food to a modern, progressive burger company. Part of that means to serve their cu... (read more)
Author: Ellisen Wang
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303. Behold, the Grand Revelation of the Chicken Industry
August 31, 2020
It’s been over 8 years since I watched the famous American documentary about McDonald’s, “Super Size Me.”
Yesterday, I finally watched the sequel, “Super Size Me 2: Holy Chicken.”
Thank goodness for free YouTube movies with ads.
I recommend you watch it at least once because there are a lot of business lessons that you can learn from this documentary.
But there were a lot of eye-opening moments too, and today I’m going to share one of the biggest ones I’ve had.
But first, some background info.
(WARNING: There are spoilers from here on out.)
During the film, o... (read more)
Author: Ellisen Wang
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304. Every Introvert's Wet Dream Job
August 28, 2020
I was recently in a recording session for another podcast interview and the host asked me an interesting question,
“Do you think email is great for introverts? If so, why?”
My answer?
Of course!
Being an introvert myself, I love me some alone time. I love it so much that sometimes I would go through an entire day without talking to a single soul.
Or when I schedule meetings with people, I’d be excited about it for the first few minutes. One or two hours later I’d think to myself,
“$#!t, I gotta talk to someone in the future,” and have a slight desire to cancel. ... (read more)
Author: Ellisen Wang
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305. The #1 Reason Most People Buy Something Is Because....
August 27, 2020
When I was a child, I used to love reading mystery books.
Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter.
I never got to read all 26 titles, I only read the ones that were available in my classroom. I remember hearing some books were missing because students took them home and never brought them back.
Anyways, I really enjoyed reading those books, so much so that I would reread them multiple times.
If I had to give one reason why I enjoyed them, it’s most likely because they’re packed with curiosity an... (read more)
Author: Ellisen Wang
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306. 9 Video Marketing Challenges & How to Solve Them
August 27, 2020
Your Video Marketing Guide for Success
I’ve established that a video marketing strategy is a must these days in earlier blog articles. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales.
In fact, Google research shows that 55% of consumers use videos for purchase decisions. According to this research, marketers get 66% more qualified leads per year by using it. And a survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of s... (read more)
Author: Susan Friesen
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307. Why I Still Follow This Content Creator Even When He Makes Content I Have No Interest In
August 25, 2020
Last night, I tuned into a late night talk show.
No it wasn’t one of those Conan, Jimmy Kimmel, or Stephen Colbert shows.
It was a show on the famous streaming platform, Twitch, where two videogame content creators were having a regular conversation. One of whom I’ve been following for the last six years.
They were talking about everything from relationships to life perspectives, food, beer, travel, school, and work.
If my memory serves me right, I believe that was the first time I tuned into a talk show session from beginning to end.
The stories they’d share with each... (read more)
Author: Ellisen Wang
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308. The Great False Bachelor's Degree Life Hack
August 22, 2020
One of my friends recently told me a (most likely false) fact about colleges and universities.
If you attend a four year college or university and the campus gets destroyed, you automatically earn your bachelor’s degree.
“What a great life hack,” I initially thought.
Turns out, it’s not true at all. I wasn’t surprised when I found out either.
It sounds too far-fetched.
But just imagine how funny it’d be to hear people boast, “Yeah, I got my bachelor’s degree in just one semester.”
Unfortunately, life is not like that.
There are no shortcuts.
Just like ho... (read more)
Author: Ellisen Wang
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309. Some Honorable Mentions of My Exiled Email Readers
August 21, 2020
One day I was giving my email list a little checkup to see how you and the rest of my readers were doing, and I saw a couple of eye-catching things.
Some people who opted into my email list never read a single email I sent other than the one that has the link to my lead magnet, the sample chapters of How to Become an Email Titan. I immediately booted them out because they just wanted the free information hoping they’d learn a new secret tip or something.
Other people left because they complained about getting too many emails from me. I couldn’t wrap my head around that because both m... (read more)
Author: Ellisen Wang
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310. The Importance of Blogs to Increase Engagement
August 20, 2020
5 Advantages of Blogging for Marketing ? No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there are a whopping 600+ million blogs out there, out of over 1.7 billion websites. This week, I’m going to share some of the advantages of blogging for marketing and the components of an effective blog post so you can join them! ? So first, let’s explore 5 advantages of blogging for marketing:? 1.... (read more)
Author: Susan Friesen
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311. Going Back to the Days of My Rubik's Cube Obsession
August 18, 2020
Back in middle school, I was known as the Rubik’s cube nerd, and rightfully so because my classmates would see me with that toy in my hand every single day.
Ever since the day I saw one of my friends play with the cube, I’ve been obsessed with figuring out how to solve it and how to solve it as fast as possible.
One minute and two seconds was my fastest record.
Even my teachers were so impressed that they didn’t even bother confiscating it. I guess they were so used to seeing me with it, they saw it as an extension of my hand.
To this day, I still remember how to solve it. ... (read more)
Author: Ellisen Wang
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312. Why I Think Art Classes Shouldn't Belong In Academic Schools
August 17, 2020
Personally, I don’t think art classes should be actual classes in school. And I say that for one reason only.
Art is completely subjective.
Whatever you create, there are always going to be people who like it and people who are going to hate it.
That’s why I think the idea of having one person looking at someone’s work and grading it doesn’t sit right with me.
I remember back in high school, I was watching an art teacher grade some of her students’ drawings. She picked up a student’s artwork, looked at them for a few minutes and wrote their final grades on the back.
T... (read more)
Author: Ellisen Wang
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313. Let's Get Down to Memes
August 14, 2020
You know what I find crazy? This has to do with the startup skincare company I consulted for. My colleague found out from his girlfriend, who apparently works with the company, that they pay people around $1,000 to brainstorm memes for their social media channels. At first, when I heard that, I thought that was one ridiculous way to spend $1,000. But now that I think about it, it’s not so different from writers getting paid to write jokes for a TV show. It takes a lot of creativity to think of new jokes, you know? And looking at their Instagram page, their memes aren’t... (read more)
Author: Ellisen Wang
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314. Gingivoplasty Using Diode Laser
August 13, 2020
Introduction- An excessive display of gingiva resulting from a high lip line and abnormal gingival overgrowth often complicates treatment planning and can compromise the final esthetic result. Gingival morphology is being considered as an important factor in smile designing. One significant feature of gingival morphology is the gingival line, which is defined as the line joining the tangents of the gingival zeniths of the central incisor and canine. The gingival zenith is the most apical aspect of free gingival margin. With the current emphasis on cosmetic concerns and esthetics in dentistry, ... (read more)
Author: jason steve
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315. How to Excel at Engagement-Based Email Marketing
August 13, 2020
8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: 1. To get info on sales and discounts. 2. To be entertained.
3. To learn something valuable. Engagement-based email marketing relates to how your subscribers interact with your eNewsletter. Once they’ve opened it up, you still need to wow them with your content. So this week, I’m shari... (read more)
Author: Susan Friesen
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316. Free Marketing Lesson From Steve Jobs
August 12, 2020
A few days ago, I came across an interesting video on YouTube. It was Steve Jobs speaking at the Worldwide Developer Conference in 1997. During that conference, there was a moment where an audience member, who was clearly upset, asked young Steve Jobs this attacking question: “...It's sad and clear that on several accounts you don't know what you're talking about. I would like for you to express in clear terms, say how Java, in any of its incarnations, addresses the idea that it embodies in OpenDoc. And when you're finished with that, perhaps you could tell us personally what yo... (read more)
Author: Ellisen Wang
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317. Expose Your Brand Creatively & Reach Your Target Audience
August 12, 2020
Brand endorsement is the best marketing strategy that you can choose to let people know what your business is. The most effective strategy that can help you advance your business globally is to do promotion via commercial videos. For businesses in New York, Sinema Films is offering the interesting and content-rich commercial films for audiences who look forward to see something that is original, containing original clips and sound. Our video production set-up is authentic and advanced.This ensures that you are at the right place where only the best commercial production service is offered at t... (read more)
Author: Pushpa Srivastava
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318. How to Be Productive While Doing Absolutely Nothing
August 11, 2020
Hustle culture is everywhere in the business community of social media.
I don’t know about you, but whenever I see all the content that’s put out, it makes me feel like I have to do something productive every single minute, otherwise my time is not being put to good use.
That along with parental and societal pressures almost makes me feel like I need to be in a workaholic state of mind all the time.
I either feel the need to read, write, or do something to build my email list.
Whatever work related it may be.
At one point, it got pretty bad to the point where I’d feel ... (read more)
Author: Ellisen Wang
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319. How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails
August 10, 2020
A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly do you generate the amount of content necessary to email your list every day? It's impressive, and I find your writing to be engaging and interesting. ————— It does seem impressive, doesn’t it? I thought the exact same thing back when I used to email weekly and observed how the daily emailers I follow do it. I thought they had superbrains and were content creation machines. But when I started doing it myself, it wasn’t as difficult as I tho... (read more)
Author: Ellisen Wang
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320. I Wonder If This Is Healthy For Me
August 09, 2020
I have an unimportant confession to make.
Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce.
I used to stay away from spicy food most of the time and would only eat them once every few weeks.
But now I put the sauce on almost every meal I eat every single day. Not only that, but the amount of sauce I put on my food has been increasing at an alarming rate as each day passes.
For example:
Every morning I make the same breakfast, an egg sandwich, and sometimes I add some cheese, avocado, ham, or turkey.
A few months ago,... (read more)
Author: Ellisen Wang
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321. What I Learned From Writing Cold Emails
August 07, 2020
A couple of days ago, I talked about how I helped a business owner write a series of cold emails to help generate leads for a new service he was providing for real estate brokers. Now I usually don’t write cold emails, for other people nor for myself. But I thought this might be a good learning experience for myself. Plus it’s not like the person I’m working with was paying me. We established a profit-sharing deal instead, so we both had to make sure the emails were good quality otherwise we both weren’t going to get paid. After writing 14 or so emails, here are a couple of thin... (read more)
Author: Ellisen Wang
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322. McDonald's Failed Willy Wonka-like Food Invention
August 06, 2020
Here’s an interesting fact I recently learned:
Once upon a time, McDonald’s invented bubblegum-flavored broccoli.
What was McDonald’s CEO thinking, that he was going to become the next Willy Wonka?
Apparently, he was hoping this could be a way to get children to eat healthier. How ironic.
Obviously, the idea backfired because it’s not something you see on their menu today, plus the kids who taste tested the far-from-natural broccoli were more confused than impressed.
Instead, they decided to change the way they serve their happy meals by reducing the amount of french f... (read more)
Author: Ellisen Wang
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323. How to Create an Email Marketing Campaign Your Audience Will Love
August 06, 2020
4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach. Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them? In this week’s blog, I’m going to share some r... (read more)
Author: Susan Friesen
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324. The Two Different Types of Public Transportation Passengers
August 05, 2020
If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train system that you regularly take (or used to take), you can probably relate too. I was born and raised in New York City my entire life and I’ve been using their public transportation system since I was a child. I particularly enjoyed riding the subway. I can’t put my finger on it, but it was something about trains that really fascinated me. But do you know what really fascinates me to this day? The peop... (read more)
Author: Ellisen Wang
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325. How to Not Get Sued For Using Email
August 05, 2020
A while ago, I helped a business owner write some cold emails to get leads for a new service he was providing for real estate brokers. Yesterday, he called me to let me know that he’s putting the project on hold for now. Apparently, his lawyer advised him to put in on hold because one of his other clients is currently getting sued for spam emailing. He didn’t want to risk getting sued either. Since I deal with emailing pretty much everyday, I was well aware of the business laws of emailing, also known as the CAN-SPAM Act, and kept it in mind while I wrote the emails for him. ... (read more)
Author: Ellisen Wang
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