Marketing Articles and Ezines

Marketing	Subscribe to articles in Marketing. Click here to view EZINES in Marketing Showing 301 to 325 of 500 Articles in Marketing. Pages: << Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

301. How to Use Empathetic Marketing in Your Social Media Strategy June 18, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But as a small business owner, are you spending more time on social media being empathetic? While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes. By empathizing with your customers, you c... (read more) Author: Susan Friesen

302. Management of Tongue-Tie/Ankyloglossia - A Surgical Procedure with Dental Laser June 17, 2020 Introductions Tongue-tie (ankyloglossia) is a congenital condition that restricts the tongue's range of motion. An unusually short, thick or tight band of tissue (lingual frenulum) attaches the bottom of the tongue's tip to the floor of the mouth, causing difficulties in infants to adulthood through adolescence. Breast-feeding in infants, difficulty while eating, speaking, swallowing malocclusion, sleep apnea are few to mention. Clinical assessment of tongue tie The most common used scales for tongue tie assessment are A) Hazelbaker scale B) Koltow scale In infan... (read more) Author: jason steve

303. The Success Behind My Short-lived Resume Writing Service June 17, 2020 Before I got into copywriting, I actually ran a resume and cover letter writing service for roughly one month on my school campus. Because I interned at the nonprofit organization and worked closely with the Executive Director, who has a lot of experience with resume critiques, I picked up a lot of his tips and tricks. And I thought, “Why not put them to good use?” So I spent a day writing up the ad, printed them, and posted them on every bulletin board I found. Long story short. In one month, the ad pulled in two to three leads per week, and I ended up working with th... (read more) Author: Ellisen Wang

304. The Secret of Successful Musicians and How You Can Use It In Your Business June 16, 2020 A few months ago, I was at a networking event run by, in my opinion, one of the best hosts in New York City, Roger Kuperway. Towards the end of the event, I was sitting at the bar eating some popcorn and I met a particularly hardworking man. He’s an inventor, an entrepreneur since he was a pre-teen, and primarily a musician. So music was our main topic of conversation for the night. While we were walking to the train station, we got into talking about the music industry and how artists can launch their own careers successfully. It was interesting learning about it since I knew n... (read more) Author: Ellisen Wang

305. The case of TikTok obsession going a bit too far June 15, 2020 I have to give props to the company that created TikTok. Even though they didn't entirely start building their user base from scratch, they're getting the younger people hooked on the app. But certain people I personally know are always on the app to the point where it's a bit concerning. Here's a short story. There's this group of girlfriends I know who love to showcase their dance skills to the people of TikTok, whether it's their own choreography or these short dances better known as "TikTok dances." And don't get me wrong, they're all pretty good dancers, especially since so... (read more) Author: Ellisen Wang

306. An Ingenious Way to Sabotage Your Competitors' Ads June 15, 2020 I currently have a project going on where a group of colleagues and I are consulting a local skincare startup company. Specifically, we’re helping them with their marketing strategies. Once a week, we’d have a group call to talk about our progress, updates, and our next steps. On Wednesday, we had our weekly call and one of the members said something very interesting. He said that a former mentor told him that, “If you ever come across one of your competitor’s ads, click on it as many times as you can.” Why? For the sole purpose of sabotage. To drain their ad budg... (read more) Author: Ellisen Wang

307. The Story Of My Three Week Old Desire to Be An Improv Performer June 15, 2020 In summer of 2019, one of my oldest friends and I went on a weekend trip to Chicago. It was pretty interesting considering it was our first time planning a long distance trip together. Although parts of the trip didn’t go as planned, we still had some pretty good experiences. Seeing the beautiful city skyline. Eating their famous deep dish pizza. Visiting their museums. And watching their local improv comedy shows. Fun fact: It was my very first time attending improv comedy shows, and we went to two shows. When I sat through the first one, I was amazed to say the ... (read more) Author: Ellisen Wang

308. How to Write Copy That's Harder to Kill Than Lord Voldemort June 14, 2020 As children, you were probably taught the importance of recycling, and how it can help our fellow planet Earth. If you haven’t, you should probably take a few minutes to look it up. Anyways, it’s a beautiful concept. You’re basically making something new out of something that already exists. And there are so many ways to recycle. Some ways are more clever than others. For examples: My brother uses old school textbooks and the thick SAT study guides to uplift for his computer monitor. I think they’ve been put to good use. My mom used a Tostitos salsa dip jar as a vase to gro... (read more) Author: Ellisen Wang

309. The Stupidly Simple, Yet Ingenious Product That Made the Creator a Millionaire In Under One Year June 14, 2020 If you've ever owned a pet, or know someone that does, you probably know how tiring it can be to take care of one, depending on what pet it is. You gotta feed them, bathe them, clean up their poop, shower them with your attention, maybe take them for a walk too. Fun fact: I recently learned it’s possible to take cats out for a walk. Who knew? Anyways, what I’m trying to say is, pets take up a lot of your time. In the 1970s, a copywriter named Gary Dahl was at a bar with his friends and they were talking about this exact same thing. And Gary joked about how he had a pet that... (read more) Author: Ellisen Wang

310. Why Using Irrevelant Images May Increase Ad Performance June 13, 2020 Lately I’ve been seeing an interesting trend. Whenever I scroll through my feed on Facebook, I’ve been noticing something different about the ads I’m seeing, specifically the images. For examples: There was a lead generation strategy ad that popped up in my feed and the image was simply an overlay of lemons. There were plenty of ads I saw that used memes as images. More recently, I’ve seen pictures of attractive-looking couples just posing at a beach or something. And the one thing all these have in common? They all have nothing to do with what they’re promot... (read more) Author: Ellisen Wang

311. Unfortunately, This Person Needed to Learn How to Cater an Email List June 13, 2020 Allow me to share a story from my virtual networking days on Bumble. I once met a woman who was originally from California. After exchanging some messages on the app. We decided to continue our conversation over the phone. We went through the usual networking ice breaker, the initial “what do you do” portion of the conversation. After I shared my story, she told me that she works for a travel company and suggested I tell my readers about it. At first I was a bit confused why she would suggest that, especially since we just started getting to know each other and she never asked a... (read more) Author: Ellisen Wang

312. 5 Website Improvement Ideas for a New Economy June 11, 2020 What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce website, selling a new product that’s in-demand or offering delivery or pickup options to customers. The pandemic has forever changed some of the ways we approach and market to customers. Are you keeping up with this new economy or will you be left behind? This week, I’m sharing so... (read more) Author: Susan Friesen

313. PIOON Jointly with ALD providing 2 days, total of 8hours dental LASER training Camp June 08, 2020 As a leading supplier of Medical &Dental LASER , PIOON team has been involved in this field for years, dedicated to providing perfect solution of medical grade LASER surgery and therapy. Focusing on clinical training, especially during the pandemic of COVID-19 in 2020, PIOON has made efforts to integrate the fragmented clinical training resources, and has launched several high-quality webinars in a short period of time, which have been highly regarded by doctors and distributors. Later this month, PIOON team will invite renowned lecture Dr. Walid Altayeb from Academy of Laser Dentistry (a... (read more) Author: jason steve

314. Dental Diode Laser Therapy In The Treatment Of Aphthous Ulcer June 06, 2020 Introduction- Aphthous ulcers are the most common and painful ulcerative lesion of the oral mucosa affecting as high as 15-25 % of the general population worldwide. They appear as solitary or multiple shallow, with circumscribed margins, having yellow or gray floors surrounded by erythematous halo. Etiology-. It is a multifactorial disease having several predisposing and risk factors contributing to its pathogenesis such as hormonal changes, trauma, drugs, food hypersensitivity, nutritional deficiency, stress, tobacco and systemic illness such as Crohn’s disease, HIV, Behcet’s disease etc... (read more) Author: jason steve

315. Tips to Writing Stunning Subject Lines June 04, 2020 In the marketing world, the most valuable thing you can get from your customer is not their money. It’s their attention. Yes, it is nice for them to give you their money, but it doesn’t happen if you don’t get their attention in the first place. Attention is something that cannot be stressed enough in the marketing world. Everything we do revolves around getting our customer’s attention. And we only have one chance to grab their first few seconds of it. When it comes to video, we use an attractive thumbnail. When it comes to sales letters, we use big bold text and... (read more) Author: Ellisen Wang

316. What You Can Learn From the Breakdown of a Social Media Influencer June 04, 2020 Sometimes I wonder what it’s like to be a social media influencer. It must be pretty nice income-wise. Getting paid thousands of dollars to post one thing. Or if you’re on Kim Kardashian’s level of fame, you get paid up to $500,000 just to post once on Instagram endorsing a product. Must be a pretty great lifestyle, thinking that your financial abundance is secure. Unfortunately a year ago, 100K+ following Instagram influencer, Jessy Taylor, made the mistake of letting that thought get into her head. One day, Instagram decided to delete her account after receiving a lo... (read more) Author: Ellisen Wang

317. Don't Be a Bumblebee in Marketing June 04, 2020 One of my favorite cartoon shows I loved watching when I was young was Transformers. I still remember I’d get home from school, and watch some cartoon shows before starting my homework, one of the shows being that show. When I found out they released a Michael Bay’s Transformers movie in theaters for the first time, I knew I had to see it. And I gotta say, after watching four out of the five movies, I was definitely not disappointed. Everything was great! The action. The visual effects. The humor. And the characters. One of my favorite characters in the entire fra... (read more) Author: Ellisen Wang

318. LEAD FOR THE DAY: QUANTITY OR QUALITY June 01, 2020 The age-old debate: quantity versus quality. It’s a topic of conversation in many parts of your life. Would you rather go to a buffet and have access to an abundance of mediocre cuisine or prefer to go to a nice restaurant and have one amazing meal that you can really savor? It’s especially relevant in business. Do you want a large team of average workers or would you rather have a smaller team that are the best in their trade? Steve Jobs once said: “A small team of A+ players can run circles around a giant team of B and C players”. As corporate event planners, we noticed the quantity versus ... (read more) Author: Joanne Ireland

319. Market your content with Simple SEO Services! June 01, 2020 SEO, the Search Engine Optimization tool, and Content Marketing have turned into the two wheels of a cart with regards to the universe of web business and advancement. Even though it is an adage illustration; it doesn't change the way that they are a vital piece of the business module today. Gone are the days when the algorithm worked with just the perfect keywords and backlinks. Simply putting it in “the optimized words” the algorithm has now turned to be more in sync with the human sources. This is an era when the quality of content is highly regarded when it comes to marketing your com... (read more) Author: Jagdish Gusain

320. The Importance of Empathy-Based Marketing May 28, 2020 3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that many people don't associate “empathy” with buying or selling. ??Unfortunately, many brands don’t either! But as we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it. Many studies done during the pandemic are showing tha... (read more) Author: Susan Friesen

321. Check Out This T-shirt May 27, 2020 A while ago, I designed myself a t-shirt for fun. It was a white t-shirt with a picture of a suit and blue tie, and on the bottom it said, "Business casual." I thought it was a clever design and wore it to a couple of professional networking events instead of a traditional business attire. When I told some of my friends this, they looked at me like I was stupid. I've gotten some responses from them like: "That's so unprofessional." "People won't take you seriously." "Hahahahahaha." Yeah I got laughed at. But it doesn't matter because I still met some amazing peopl... (read more) Author: Ellisen Wang

322. Secrets From the Simple Painter May 22, 2020 I love Bob Ross. He was my childhood hero. If you don't know him, he was an amazing painter. And he was the host of The Joy of Painting, which was a relaxing instructional painting show. If you never watched an episode and you’re curious about it, they pretty much have all the episodes on YouTube. Just search ‘Bob Ross’ and they’ll show up. From time to time, I watch some of his episodes and they still amaze me till this day. The biggest thing that amazes me is the fact that he has a very simple art style. In just 30 minutes, he can paint a beautiful landscape that looks li... (read more) Author: Ellisen Wang

323. How to Evolve Your Business Model as Times Change May 21, 2020 Are You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK. I’ve written a lot about managing your small business during the pandemic, from How to Pivot Your Small Business Strategy During the COVID-19 Crisis to How to Build a Crisis Response Landing Page. Now, we focus on the next step: emerging from the coronavirus pandemic not only in o... (read more) Author: Susan Friesen

324. Break For Wellness May 20, 2020 With the economy at an all-time high over the past few years, much of our mindset was work, work, work and keeping up with the rapid pace of life. Oh, how much our world has changed in the last couple of months! We have lost our sense of security of a life we knew and many of us are feeling direction-less looking for a way to feel positive and directed again. As we try to navigate through the new terms of the world and attempt to push forward in the meetings and events industry, how can we move onward, find a sense of productivity, and stay aware with a calm mindset? Last year, our clien... (read more) Author: Joanne Ireland

325. One of the Most Entertaining Skin Care Promotion Videos to Exist May 18, 2020 One of my favorite YouTube content creators of all time is David So. He’s a Korean American singer, stand up comedian, and entrepreneur. I've been following this guy since 2011. Wow....that's crazy. I've been following him for almost 10 years. It's amazing how fast the time goes by. Anyways, I was rewatching a video he made six months ago. He was promoting a South Korean skin care brand called Dr. Jart+. If you’d like to check his video out, here’s the link. https://www.youtube.com/watch?v=YIikkMRIXhc Just a warning, his personality is not the most sophisticated a... (read more) Author: Ellisen Wang

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