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Author Spotlight
MARVELL LAWSON

Marvell Lawson is an author, professional speaker, and communication coach who works with individual...more
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Author: Susan Friesen

Company: eVision Media

Region: British Columbia Canada

Website: evisionmedia.ca

Author Comment / Biography:
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Displaying 1 to 10 of 203 articles Next >
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
 Articles by Susan Friesen 
1. How to Create a Video Marketing Strategy That Gets Results
June 25, 2020

3 Steps to Reaching Your Ideal Customer with Video Content

Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust.

I know it took me ...

2. How to Use Empathetic Marketing in Your Social Media Strategy
June 18, 2020

4 Ways to Increase Social Media Reach and Engagement

If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay c...

3. 5 Website Improvement Ideas for a New Economy
June 11, 2020

What Small Businesses Should Focus on Now to Improve Their Website Content

Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an...

4. The Importance of Empathy-Based Marketing
May 28, 2020

3 Ways to Use Empathetic Content Marketing

When I say the word “empathy,” what do you associate it with?

Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind?

I’m going to...

5. How to Evolve Your Business Model as Times Change
May 21, 2020

Are You Prepared to Meet New Customer Needs?

We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.

In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small busin...

6. Brand Marketing During Coronavirus: What You Need to Know
May 14, 2020

How to Position Your Brand Messaging During COVID-19

When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo?

Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just so...

7. How to Build a Crisis Response Landing Page
May 12, 2020

The Importance of Updating Your Website for COVID-19

Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way.

Creating a crisis response landing page is a bit dif...

8. Your Guide to Paid Marketing During COVID-19
April 30, 2020

Useful Paid Advertising Campaign Strategies

If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.

On the one hand, people are home more, and doing virtually everything online. But many...

9. 3 eCommerce Challenges & Solutions for Tough Times
April 23, 2020

How to Start Selling Online More Effectively

To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis.

There’s no arguing this pandemic has led to increased in...

10. 17 Strategic Business Pivots to Make in the Time of COVID-19
April 16, 2020

Your Coronavirus Essentials Checklist

Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner.

You worry about the he...

Next >
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