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Author: Susan Friesen

Company: eVision Media

Region: British Columbia Canada

Website: evisionmedia.ca

Author Comment / Biography:
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Displaying 121 to 130 of 150 articles < Back | Next >
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 Articles by Susan Friesen 
121. How Industry Jargon is Scaring Your Clients Straight to Your Competitor
July 04, 2016

Are you speaking a different language to your prospective clients and aren’t even aware of it?

I traveled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department.

In case you’re not familiar with Canada, Engli...

122. 6 Steps to Content Marketing Made Easy
June 28, 2016

One of the challenges of running a business online is that when people connect with you online, they are strangers.

Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their ...

123. Why SEO is Just One Part of Your Business Success Equation
June 21, 2016

When you log in to your Google Analytics account, do you let out a sigh of disappointment?

I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site.

What gives?

As a digital marketer I can tell you the secret to getting steady traff...

124. 3 Ways to Boost Sales with a Back-End Offer
June 14, 2016

Looking to grow your sales online? Provide an inviting back-end offer!

Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers.

Once people say “yes” to your ba...

125. Why_Books_Make_Powerful_Lead_Magnets_for_Your_Business
June 07, 2016

Are you looking for a way to stand out from your competitors? Consider writing a book!

Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly y...

126. Why ‘Perfectionist' Should Not Be A Dirty Word In Business
May 31, 2016

Ways Your Website Should Be Perfect to Avoid Losing Sales

“I can see I’m dealing with a perfectionist here.”

This is what a client said to me the other day when I pointed out a glaring error on her website that we had just launched for her, appearing after her assistant made an updat...

127. Secrets to Creating a High Converting Website Home Page
May 24, 2016

We all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website.

So how do you create a design that is eye-catching, engaging, and draws visitors to take ...

128. Blogging or Newsletters or Both?
May 03, 2016

Why adding blogging and newsletters to your content marketing mix will increase sales opportunities

Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newslette...

129. 11 Signs It’s Time to Fire a Client
April 26, 2016

We have all had them. Especially when working in the service industry. There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create.

I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you reco...

130. 10 Facebook Live Hacks You'll Want to Know About
April 19, 2016

With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?

Facebook Live brings fans right to where the action is.

There is nothing more exciting than sharing fun updates and trends via live video. So how can y...

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