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| Articles by Susan Friesen |
71. How to Define Your Brand Voice
August 15, 2018
3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be t...
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72. How to Differentiate Your Brand Personality & USP
August 03, 2018
Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique
It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition.
Whether you sell something or provide a service, you have competing companies and brands who want th...
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73. How to Find Your Business Niche
August 02, 2018
3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market...
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74. 4 Simple Steps to Improving Newsletter Click-Through Rates
July 24, 2018
How to Engage Your Target Audience for More Clicks
Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.
Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email...
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75. How to Target Your Ideal Clients with Digital Newsletters
July 15, 2018
5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your e...
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76. 4 Top Email Marketing Services for Entrepreneurs
July 12, 2018
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some busi...
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77. 4 Essential SEO Strategy Elements for Service-Based Businesses
June 14, 2018
Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants l...
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78. 5 Service-Based Businesses That Really Benefit from Local SEO
June 05, 2018
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this...
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79. Avoiding Disaster: Make Website and Business Asset Backups Mandatory
May 31, 2018
Do you have a backup of all your website and business data?
A sudden attack on your web hosting or an employee error can cause havoc without warning.
The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and...
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80. Maximizing Your Marketing with Data Mining & Retargeting
May 22, 2018
3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead
From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.
They’re very effective marketing techniques, but many consumers view them as creepy rathe...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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MICHAEL MIFSUD
Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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JOANNE IRELAND
Joanne Ireland, a 30-year veteran of the meeting and event planning industry, is Founder and Preside...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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Author: Susan Friesen
