From small businesses to huge corporations, increasing profits is the #1 goal.

As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to ...

Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environm...

If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Woul...

Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers.

However, how much thought do you ...

Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics.

However, y...

Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.

Social...

Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week.

From Google Assistant to Siri, people are sp...

So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.

However, if you want to attract and retain customers, you can’t have a “set it and forget it” mental...

When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.

Stats show that Google’s English recognition accuracy rate ...

Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.

I’m sure you’ve visited a website and had a chat box po...