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| Articles by Susan Friesen |
71. 6 Ways to Increase Sales After the Holidays
January 02, 2020
Your Business Guide on Beating Post-Holiday Fatigue
It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018.
If you were fortunate, your busine...
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72. Where Social Media is Headed in 2020
December 10, 2019
Social Media Trends to Watch
A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!
The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to bal...
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73. The Entrepreneur’s Beginner’s Guide to Hashtags
November 26, 2019
How a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compe...
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74. Your 3-Step Guide to Increase Sales with Seasonal Marketing
October 16, 2019
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) ...
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75. How to Use ‘Voice of Customer' Tools for Your Business
October 02, 2019
Listen to Your Audience to Meet Consumer Expectations
Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)!
I’m referring to listening to what your audience actually...
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76. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019
5 Ways to Align Your Business Practices to Manage Consumer Behaviour
In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.
Shifts in customer behavior, demographics and preferences can change so fast...
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77. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019
I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.
Your visitors could...
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78. Selling on Social Media Without Driving People Away
August 13, 2019
5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.
However, people can be resistant to ...
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79. How to Engage & Inspire with Interactive Content Marketing
August 06, 2019
Easy Ways to Stand Out from the Competition Using Interactive Content Marketing
I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen.
According to a study by M...
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80. Competitive Positioning for Nonprofits
August 02, 2019
It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the ...
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Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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Skin Muk is the best vegan skin care in Australia because our products are primarily produced from n...more
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AKSHAY CHOPRA
Akshay Chopra is an experienced certified personal trainer and the founder of WERSTUID. An organizat...more
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Author: Susan Friesen
