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| Articles by Susan Friesen |
71. Does Your Website Need a Content Makeover?
March 29, 2018
Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respo...
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72. 7 Keys to Creating a High Conversion Website Home Page
March 22, 2018
Have you ever said, "If only I knew what to put on my website home page, I'd do it!"?
Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes.
You want to look good and get results online, but the truth is many home pages rank...
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73. A "Call-to-Action" Definition and Why Website Owners Must Use Them
March 15, 2018
You built your website to help your business so it’s important to connect every dot that qualifies it as a success.
One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action.
Often referred t...
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74. Why Your Website Needs a Page for Every Purpose
March 08, 2018
Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients.
Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketin...
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75. 5 Keys to a Winning Website Content Strategy
March 01, 2018
Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways...
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76. 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
February 22, 2018
The latest Facebook update has changed the rules of the social media game once again.
Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business pa...
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77. Making the Most of Facebook Live for Your Business
February 15, 2018
5 Steps to Getting Great Results with Your Live Broadcasts
Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility.
Facebook Live is an excellen...
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78. Using Facebook Messenger Bots to Boost Your Business
February 08, 2018
Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems.
Its purpose is simply for communication, which is very important for any busines...
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79. 2018 Facebook Changes Put Community First
January 31, 2018
The Low-Down Facebook’s Latest Changes and How They Affect Your Business
No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.
That's why when Mark Zuckerberg announ...
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80. Where Social Media is headed in 2018
January 25, 2018
Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.
Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders w...
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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LANCE CHAPMAN
An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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KIRAN KAUR
Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
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STEVE BURGESS
Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
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Author: Susan Friesen
