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Author Spotlight
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
DONNIE LEWIS

I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
PAUL DOYLE

I have worn several ' hats 'in my life here on Earth. As co-partner of an Indie Music Label wi...more
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more






    
Author: Susan Friesen

Company: eVision Media

Region: British Columbia Canada

Website: evisionmedia.ca

Author Comment / Biography:
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Displaying 71 to 80 of 254 articles < Back | Next >
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 Articles by Susan Friesen 
71. 6 Ways to Increase Sales After the Holidays
January 02, 2020

Your Business Guide on Beating Post-Holiday Fatigue

It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018.

If you were fortunate, your busine...

72. Where Social Media is Headed in 2020
December 10, 2019

Social Media Trends to Watch

A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!

The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to bal...

73. The Entrepreneur’s Beginner’s Guide to Hashtags
November 26, 2019

How a Few Words Can Increase Social Media Engagement

I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there!

But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compe...

74. Your 3-Step Guide to Increase Sales with Seasonal Marketing
October 16, 2019

When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.)

...

75. How to Use ‘Voice of Customer' Tools for Your Business
October 02, 2019

Listen to Your Audience to Meet Consumer Expectations

Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)!

I’m referring to listening to what your audience actually...

76. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019

5 Ways to Align Your Business Practices to Manage Consumer Behaviour

In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.

Shifts in customer behavior, demographics and preferences can change so fast...

77. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019

I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.

Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.

Your visitors could...

78. Selling on Social Media Without Driving People Away
August 13, 2019

5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.

However, people can be resistant to ...

79. How to Engage & Inspire with Interactive Content Marketing
August 06, 2019

Easy Ways to Stand Out from the Competition Using Interactive Content Marketing

I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen.

According to a study by M...

80. Competitive Positioning for Nonprofits
August 02, 2019

It’s an important question every organization must ask themselves: what sets you apart from the competition?

Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the ...

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