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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
1. Maximizing Your Website's Potential: How to Get More Leads and Conversions Using This Simple Strate
May 05, 2023
In order to be taken seriously in today’s increasingly digital world, your business needs to have a website.
If it’s done right, having a website allows you to increase the visibility and awareness of your brand, helps you to build credibility, makes your brand look more professional and rel...
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2. Defining Your Brand's Purpose: The Power of Crafting a Compelling Value Statement
April 20, 2023
If you want your brand to thrive, it has to inspire trust in the minds of consumers.
This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether it...
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3. How Brand Positioning Transformed a Counselling Business into a Market Leader
April 10, 2023
Standing Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition.
It might not sound that tough, but the truth is, no matter what level of competi...
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4. How Cross-Selling Boosts eCommerce Sales
March 16, 2023
When you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult.
It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase.
Online shoppers are notorious for abando...
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5. Looking to Redesign Your Logo? Here's What You Need to Know
March 03, 2023
Building recognition and familiarity for your brand can be a lengthy and difficult process.
Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see th...
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6. How to Choose a Web Host That's Right for Your Business
February 02, 2023
If your business needs a website, then you’re going to need some form of web hosting.
But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least.
There are many different types of ...
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7. 3 Ways to Promote Brand Values in Your Marketing
December 22, 2022
Establishing values is an integral part of the creation of any successful brand.
But why are brand values, something which can seem so insignificant, so vital to the success of your brand?
Well, when you promote brand values, it allows you to establish an emotional connection with cu...
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8. SEO Trends for 2023 to Help You Grow Your Website Traffic
December 08, 2022
The end of the year is a time for reflection, both personally and professionally.
And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy t...
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9. Why Creating Brand Values Is Vital to the Success of Your Business
November 24, 2022
When you’re building a brand, there are an overwhelming number of things to consider.
Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked.
In my e...
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10. Why Building Trust is So Important for a Successful Rebrand
November 10, 2022
A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy.
Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount ...
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