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| Articles by Susan Friesen |
1. How to Optimize Your Website for Voice Search
February 18, 2019
Voice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.
Stats show that Google’s English recognition accuracy rate ...
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2. Should Your Small Business Use eCommerce Chatbots?
February 07, 2019
The Pros and Cons of Conversational Commerce
Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.
I’m sure you’ve visited a website and had a chat box po...
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3. Balancing Customer Service with Cost-Savings Technology
January 31, 2019
Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice
It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.
We dial the support number only to be met with a recorded...
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4. How to Blog Without Breaking the Law
January 24, 2019
6 Important Legal Issues Bloggers Need to be Aware of
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.
Regardless of...
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5. Effective Lead Generation Through Digital Marketing
January 17, 2019
How to Increase Your Small Business Lead Generation
Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more c...
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6. 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
January 10, 2019
Boost Your Brand Visibility with this Simple Email Marketing Strategy
“I don’t want to annoy people.”
That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.
Are you guilty of thinking this way too? W...
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7. Marketing for Interior Designers: Building Brand Exposure
January 03, 2019
It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or ...
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8. In the Know: Health and Wellness Website Legalities
December 27, 2018
When Health Consulting Businesses are Legally Responsible
One thing the internet is infamous for is being a source of advice for our health and well-being.
It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or tr...
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9. Get to the Top of the Search Results with SEM
December 20, 2018
How to Create a Powerful SEM eCommerce Strategy
It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM?
First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres...
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10. Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
December 20, 2018
Are LinkedIn Groups Dead? Not According to LinkedIn.
You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space.
For several years, another benefit to using this social media channel was the ability to create yo...
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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STEVE HANEY
Steve is the owner/operator of Whiskey Jack Painters, a premier painting company based out of Alma, ...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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NAIMA ROCCA
Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
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JAVIER VBOIX
For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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Author: Susan Friesen
