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| Articles by Susan Friesen |
1. 4 Tips to Market Your Small Business Locally
October 22, 2020
Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect...
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2. The Grapefruit Confusion: The Cost of False Assumptions
October 15, 2020
Are False Assumptions Costing Your Business Valuable Sales?
When I was in grade 11, our high school music department held a fundraiser selling grapefruit.
Yes, grapefruit. Don't ask.
Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and w...
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3. Your 2020 Holiday Marketing Guide for Business
October 08, 2020
How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had ...
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4. Are You Just Earning the Badge?
October 01, 2020
Tales from the Online Marketing Crypt – Vol. 2
Transforming from a Shallow Entrepreneur to a Successful Businessperson
When I was 9, I joined a group called The Pioneer Girls. We met in a single-room; 3-grade classroom school located a few doors down from our farm in Mt. Lehman. ...
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5. 3 Ways to Make a Website for Your Target Market
September 24, 2020
Tap into What Your Customers Want in a Website
As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are.
But entrepreneurs and small business owners often think too objectively ...
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6. October 2020: New Facebook Content Standards
September 10, 2020
How Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And ...
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7. 9 Video Marketing Challenges & How to Solve Them
August 27, 2020
Your Video Marketing Guide for Success
I’ve established that a video marketing strategy is a must these days in earlier blog articles. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost lead...
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8. The Importance of Blogs to Increase Engagement
August 20, 2020
5 Advantages of Blogging for Marketing ? No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there a...
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9. How to Excel at Engagement-Based Email Marketing
August 13, 2020
8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: 1. ...
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10. How to Create an Email Marketing Campaign Your Audience Will Love
August 06, 2020
4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, ...
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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DAMIAN POWELL
Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JASON NG
Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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Author: Susan Friesen
