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1. How to "architect" good emails
April 09, 2021


I once watched a video about a person who talked about his experience studying architecture in his undergraduate program. After watching it, the main thing I learned was: “Form follows function.” It’s a quote that you’ll apparently hear quite commonly in the architectural space. It basically means the shape of the building should relate to its intended interior purpose. Or to look at it another way, when architects start designing their new building, it’s important that they think of the people first. Here’s what I mean. If you have a building that’s uniquely shaped, i... (read more)

Author: Ellisen Wang

2. Some lessons I learned from my journey to become a hobby-level music producer
April 08, 2021


One of my associates just finished revamping a platform she’s been building for the past two or three years. It was originally a platform for freelancers similar to Upwork and Fiverr, but that concept went in a completely different direction too. Ever since I was introduced to the platform, I’ve been regularly contributing blog posts, at least until the platform went under construction. But recently, it had its grand re-opening and I submitted my writing piece for the first time in over one year. This time, I wrote my piece on my music production journey, which included the... (read more)

Author: Ellisen Wang

3. Why I Find Cold Emails Hot Now
April 07, 2021


I usually don’t talk about this, but I guess today is the exception. Somebody once asked me, “What makes an effective cold email?” Now, I’m no expert on cold emails. But when I wrote a cold email series for a client months back and saw some results, that made me want to start studying cold emails. So when I answered the question, I made two points. 1. It had to be attention-grabbing. 2. It had to be different. I didn’t say it at the time, but a third thing I should’ve mentioned was to make the email about the person you’re sending the email to. It’s obvious,... (read more)

Author: Ellisen Wang

4. I love a sport that doesn't require physical energy
April 05, 2021


One of my favorite sports of all all-time is archery. It’s one of the few sports that doesn’t require much physical energy, but that doesn’t mean it’s a difficult sport. If you’re familiar with archery, then you most likely know there are two different bows you can use: Compound bow and recurve bow. Compound bows are the ones that look more sophisticated and they’re easier to use. Recurve bows are the more traditional looking bows and they’re more difficult to use. I’ve tried both and regardless of which one you use, you need to be extremely consistent with your shooti... (read more)

Author: Ellisen Wang

5. 3 Easy Fixes For Dryer Issues
March 30, 2021


3 Easy Fixes For Dryer Issues Dryers are a time saving, organization wonder in appliances, no need to wait for clothes to dry out forever or have to suffer with cold sheets in the winter, but like any appliances they can run into some trouble, that’s why Beaver Appliance Repair has put together the three easiest fixes for dryer problems. For A Dryer That’s Not Heating Make sure your dryer is on a heat cycle, if it’s only in an air cycle it won’t heat up. Clean out the lint filter, an excess of lint might clog up the hot air flow. Clean the dryer vent tube, dirt or any blockage... (read more)

Author: Joseph Hansford

6. Why do people still design emails with HMTL & CSS?
March 24, 2021


There’s a lot of things I don’t understand about this world. One of the most mind-boggling things is the fact that us humans love to complicate things. Apparently there’s a psychological reason behind why we prefer complex over simple. We think that the simple ways to solve a problem just won’t work. I’ll give a perfect example. I had a discussion with a strategist from a New Jersey based marketing agency. At one point during our conversation, I pointed out how weird it is to still see companies create their email newsletters from scratch using HTML and CSS. Even ... (read more)

Author: Ellisen Wang

7. Neagle's definition of true security in my crooked version
March 16, 2021


Let’s go back to the days when I used to religiously listen to the content put out by the great business and mindset coach, David Neagle. I remember listening to one of his audios. I forget if it was a podcast episode or one of his recorded seminars. But that’s not the point. In one of his recordings, he was talking about the concept of what it truly means to have security. And I don’t remember exactly what he said either, so what I’m about to tell you is completely off by memory and is going to be extremely paraphrased. He said, True security has nothing to ... (read more)

Author: Ellisen Wang

8. The Case of Booty Calling Your Subscribers
March 01, 2021


In April of 2019, I purchased an affiliate marketing course from a rather nice New Zealander. Very useful course back when I worked on my old blog, EZPC Building. But that’s not what I want to talk about here. I was going through my inbox and I looked at all the emails he sent me from April 2019 and on. This man has been emailing me so inconsistently that I almost forgot I was on his list. Let’s just say, the number of times he emailed me is less than the number of toes I have. And when I looked through the content, everything started to make sense. You see, there... (read more)

Author: Ellisen Wang

9. Psychology Tactics You Can Incorporate to Your Emails Right Now
February 19, 2021


In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of the tactics he covered: 1. Honesty Honestly, this shouldn't even be on the list, it should be a given. But I guess he's got to mention it because there are people out there that still market their businesses in shady and dishonest ways. Frankly, those typ... (read more)

Author: Ellisen Wang

10. Ironic "Trends" of Email Marketing
February 06, 2021


I found a Quora thread that asked the following question, “What are the latest trends in email marketing?” One person responded with a long post where he listed and explained some of the trends that he observed. Let me share some of them with you here: 1. Usefulness Meaning sending email content that’s more educational versus blatant advertising. 2. Personalization It doesn’t just mean writing someone’s first name in the subject line, but sending relevant information. 3. Respecting the GDPR policy In other words: Not adding people’s email to your li... (read more)

Author: Ellisen Wang

11. Copywriting lessons from Indian call center scammers
February 04, 2021


One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support and will “help” you remove a non-existent virus from your computer. Usually, they target older people because they know it’s easier to trick them. But I’ve seen instances where they called tax professionals and police officers. On the surface, it’s a terrible thing... (read more)

Author: Ellisen Wang

12. How to Get Your Readers to Tune Into Your Emails On Demand
February 02, 2021


I don’t really watch a lot of TV shows or movies nowadays. If I do, either someone forces me to sit down and watch it with them. Or they recommend it to me and I get sold by their personal review. Back in the younger days when I did regularly watch TV, there was the amazing “On Demand” feature that allowed me to watch whatever show I wanted, whenever I wanted. My personal favorites: Phineas & Ferb The Suite Life on Deck Wizards of Waverly Place Spongebob Squarepants And many other Nickelodeon and Disney shows. But before the time of “On Demand,” you... (read more)

Author: Ellisen Wang

13. What the Wrong Email Marketing Questions Are That You Shouldn't Be Asking
January 25, 2021


I see this question so many times on the Internet. Forums, social media posts, you name it. “What’s the best email marketing software to use?” Or I see variants of this question like, “What’s the best email marketing software for non-profits?” “Which service is better, this or that?” To be honest, I think those are the wrong questions to ask. From what I’ve seen and used, they all function the same. The only differences are their pricing, the software names, their quirks, and unique features. For example, GetResponse has a feature where you can create your ow... (read more)

Author: Ellisen Wang

14. Why Buying an Email List is Like Winning the Lottery Then Going Bankrupt
September 22, 2020


Once in a while, I still see services where you can buy email lists. As far as my knowledge goes, the action of buying an email list itself isn’t illegal. A huge maybe. I say that with 80% confidence. I mean, unethical tech companies buy and sell data all the time. But I can say with 100% confidence that sending promotional emails to a paid email list is against the law. Plus, it’s a huge waste of money. Here are some reasons why. 1. The most obvious reason is that it’s against the CAN-SPAM Act. 2. You don’t know if the email addresses are active, unmonitored or n... (read more)

Author: Ellisen Wang

15. Going Back to the Days of My Rubik's Cube Obsession
August 18, 2020


Back in middle school, I was known as the Rubik’s cube nerd, and rightfully so because my classmates would see me with that toy in my hand every single day. Ever since the day I saw one of my friends play with the cube, I’ve been obsessed with figuring out how to solve it and how to solve it as fast as possible. One minute and two seconds was my fastest record. Even my teachers were so impressed that they didn’t even bother confiscating it. I guess they were so used to seeing me with it, they saw it as an extension of my hand. To this day, I still remember how to solve it. ... (read more)

Author: Ellisen Wang

16. What I Learned From Writing Cold Emails
August 07, 2020


A couple of days ago, I talked about how I helped a business owner write a series of cold emails to help generate leads for a new service he was providing for real estate brokers. Now I usually don’t write cold emails, for other people nor for myself. But I thought this might be a good learning experience for myself. Plus it’s not like the person I’m working with was paying me. We established a profit-sharing deal instead, so we both had to make sure the emails were good quality otherwise we both weren’t going to get paid. After writing 14 or so emails, here are a couple of thin... (read more)

Author: Ellisen Wang

17. How to Not Get Sued For Using Email
August 05, 2020


A while ago, I helped a business owner write some cold emails to get leads for a new service he was providing for real estate brokers. Yesterday, he called me to let me know that he’s putting the project on hold for now. Apparently, his lawyer advised him to put in on hold because one of his other clients is currently getting sued for spam emailing. He didn’t want to risk getting sued either. Since I deal with emailing pretty much everyday, I was well aware of the business laws of emailing, also known as the CAN-SPAM Act, and kept it in mind while I wrote the emails for him. ... (read more)

Author: Ellisen Wang

18. Attention-grabbing Plants
August 05, 2020


Last week, I was playing a videogame with one of my friends. We were on a call together too. 20 minutes into the call, his girlfriend joined and we were all just hanging out together. While we were talking, I learned that my friend’s girlfriend is a plant enthusiast. For the record, she is the second plant enthusiast I’ve ever met in my life so far, so the idea of the plant hobby is still new to me. Being the naturally curious person that I am, I asked her what it is about plants that get people so into it. This is basically what she told me: Plants come in all di... (read more)

Author: Ellisen Wang

19. Another Reason to Prioritize Emailing
August 01, 2020


It might actually happen. People have been talking about TikTok and how it’s a national security threat for the United States for quite a while now. Just yesterday, our beloved and forever cherishable President Trump announced that he has plans to ban the app from being used in this country. It has already been banned from being installed in government issued phones. Employees of the Pentagon were told to remove the app from their phones too. Personally, I couldn’t care less about the ban since I never bothered to download the app. The people who would care? Proba... (read more)

Author: Ellisen Wang

20. An Email Copywriting Lesson From a Chess Nerd
July 19, 2020


Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, I joined the chess club. To be completely honest, I don’t remember doing such a thing at all. Anyways, once in a while I play with one of my friends who’s a huge chess nerd. I remember this one day I was playing chess with him. I was moving my pieces in, according to him, an unconve... (read more)

Author: Ellisen Wang

21. A Good Example of Why You Should Always Have a Backup Plan
July 02, 2020


In one of the chapters of my "How to Become an Email Titan" book, I suggested that everyone should have a backup email marketing software (at least if you have a relatively small list) in case you experience problems with one of them. For the past couple of days, that’s exactly what I’ve been experiencing. I mainly use Mailerlite and they’ve been going under a lot of maintenance and upgrading lately. Like today. As I’m writing this, they’re in the middle of upgrading their software and temporarily stopped all email sending. So now I’m sending my emails from my backup... (read more)

Author: Ellisen Wang

22. The case of TikTok obsession going a bit too far
June 15, 2020


I have to give props to the company that created TikTok. Even though they didn't entirely start building their user base from scratch, they're getting the younger people hooked on the app. But certain people I personally know are always on the app to the point where it's a bit concerning. Here's a short story. There's this group of girlfriends I know who love to showcase their dance skills to the people of TikTok, whether it's their own choreography or these short dances better known as "TikTok dances." And don't get me wrong, they're all pretty good dancers, especially since so... (read more)

Author: Ellisen Wang

23. Here's a riddle for you
May 06, 2020


How can you multiply your salesforce without... ...hiring more people? ...spending extra time on sales training? ...spending extra money on salary and commission? Give up? The answer is...Email Copywriting! Yes, you probably saw that coming. And I know, it was one of the lamer riddles you've heard in your life. But it's true! Having good copy is like having your own free-labor, virtual salesperson. You create a landing page where people can sign up for your email list, drive some hot traffic to that page, email them regularly promoting your products, and watc... (read more)

Author: Ellisen Wang

24. Cyberbullying and Covid-19
March 23, 2020


Cyberbullying and Covid-19 We’ve all made fun of people sitting across the table from each other, looking at their phones and tablets instead of at the person right in front of them. Sometimes we talk to each other across the table though our phones! My wife and I have had public and (hopefully) humorous conversations on FaceBook while sitting a few feet from each other in the same room. More often though, we see and offer criticism of this social media behavior and tend to call it anti-social behavior. Now, with Covid-19, we’re all at home and out of school, out of work, and... (read more)

Author: Steve Burgess

25. 4 Tips for your Email Marketing Strategy
January 01, 2020


Email marketing has changed over the years, evolving as the wants, needs, and actions of the population changed. Plenty of companies abused the email in boxes of potential customers and clients during the introduction of Email; they constantly posted emails to all accounts, nearly invading the privacy of their consumer base. Ranked # 1 - Powerful Proven Home Business System Issues revolving around spam made it even more difficult for companies to use email marketing to their advantage. Luckily, the evolution of email and society has led to a resurgence in email marketing. Companies c... (read more)

Author: Cacey Taylor



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