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1. Why Buying an Email List is Like Winning the Lottery Then Going Bankrupt
September 22, 2020


Once in a while, I still see services where you can buy email lists. As far as my knowledge goes, the action of buying an email list itself isn’t illegal. A huge maybe. I say that with 80% confidence. I mean, unethical tech companies buy and sell data all the time. But I can say with 100% confidence that sending promotional emails to a paid email list is against the law. Plus, it’s a huge waste of money. Here are some reasons why. 1. The most obvious reason is that it’s against the CAN-SPAM Act. 2. You don’t know if the email addresses are active, unmonitored or n... (read more)

Author: Ellisen Wang

2. Going Back to the Days of My Rubik's Cube Obsession
August 18, 2020


Back in middle school, I was known as the Rubik’s cube nerd, and rightfully so because my classmates would see me with that toy in my hand every single day. Ever since the day I saw one of my friends play with the cube, I’ve been obsessed with figuring out how to solve it and how to solve it as fast as possible. One minute and two seconds was my fastest record. Even my teachers were so impressed that they didn’t even bother confiscating it. I guess they were so used to seeing me with it, they saw it as an extension of my hand. To this day, I still remember how to solve it. ... (read more)

Author: Ellisen Wang

3. What I Learned From Writing Cold Emails
August 07, 2020


A couple of days ago, I talked about how I helped a business owner write a series of cold emails to help generate leads for a new service he was providing for real estate brokers. Now I usually don’t write cold emails, for other people nor for myself. But I thought this might be a good learning experience for myself. Plus it’s not like the person I’m working with was paying me. We established a profit-sharing deal instead, so we both had to make sure the emails were good quality otherwise we both weren’t going to get paid. After writing 14 or so emails, here are a couple of thin... (read more)

Author: Ellisen Wang

4. How to Not Get Sued For Using Email
August 05, 2020


A while ago, I helped a business owner write some cold emails to get leads for a new service he was providing for real estate brokers. Yesterday, he called me to let me know that he’s putting the project on hold for now. Apparently, his lawyer advised him to put in on hold because one of his other clients is currently getting sued for spam emailing. He didn’t want to risk getting sued either. Since I deal with emailing pretty much everyday, I was well aware of the business laws of emailing, also known as the CAN-SPAM Act, and kept it in mind while I wrote the emails for him. ... (read more)

Author: Ellisen Wang

5. Attention-grabbing Plants
August 05, 2020


Last week, I was playing a videogame with one of my friends. We were on a call together too. 20 minutes into the call, his girlfriend joined and we were all just hanging out together. While we were talking, I learned that my friend’s girlfriend is a plant enthusiast. For the record, she is the second plant enthusiast I’ve ever met in my life so far, so the idea of the plant hobby is still new to me. Being the naturally curious person that I am, I asked her what it is about plants that get people so into it. This is basically what she told me: Plants come in all di... (read more)

Author: Ellisen Wang

6. Another Reason to Prioritize Emailing
August 01, 2020


It might actually happen. People have been talking about TikTok and how it’s a national security threat for the United States for quite a while now. Just yesterday, our beloved and forever cherishable President Trump announced that he has plans to ban the app from being used in this country. It has already been banned from being installed in government issued phones. Employees of the Pentagon were told to remove the app from their phones too. Personally, I couldn’t care less about the ban since I never bothered to download the app. The people who would care? Proba... (read more)

Author: Ellisen Wang

7. An Email Copywriting Lesson From a Chess Nerd
July 19, 2020


Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, I joined the chess club. To be completely honest, I don’t remember doing such a thing at all. Anyways, once in a while I play with one of my friends who’s a huge chess nerd. I remember this one day I was playing chess with him. I was moving my pieces in, according to him, an unconve... (read more)

Author: Ellisen Wang

8. A Good Example of Why You Should Always Have a Backup Plan
July 02, 2020


In one of the chapters of my "How to Become an Email Titan" book, I suggested that everyone should have a backup email marketing software (at least if you have a relatively small list) in case you experience problems with one of them. For the past couple of days, that’s exactly what I’ve been experiencing. I mainly use Mailerlite and they’ve been going under a lot of maintenance and upgrading lately. Like today. As I’m writing this, they’re in the middle of upgrading their software and temporarily stopped all email sending. So now I’m sending my emails from my backup... (read more)

Author: Ellisen Wang

9. The case of TikTok obsession going a bit too far
June 15, 2020


I have to give props to the company that created TikTok. Even though they didn't entirely start building their user base from scratch, they're getting the younger people hooked on the app. But certain people I personally know are always on the app to the point where it's a bit concerning. Here's a short story. There's this group of girlfriends I know who love to showcase their dance skills to the people of TikTok, whether it's their own choreography or these short dances better known as "TikTok dances." And don't get me wrong, they're all pretty good dancers, especially since so... (read more)

Author: Ellisen Wang

10. Here's a riddle for you
May 06, 2020


How can you multiply your salesforce without... ...hiring more people? ...spending extra time on sales training? ...spending extra money on salary and commission? Give up? The answer is...Email Copywriting! Yes, you probably saw that coming. And I know, it was one of the lamer riddles you've heard in your life. But it's true! Having good copy is like having your own free-labor, virtual salesperson. You create a landing page where people can sign up for your email list, drive some hot traffic to that page, email them regularly promoting your products, and watc... (read more)

Author: Ellisen Wang

11. Cyberbullying and Covid-19
March 23, 2020


Cyberbullying and Covid-19 We’ve all made fun of people sitting across the table from each other, looking at their phones and tablets instead of at the person right in front of them. Sometimes we talk to each other across the table though our phones! My wife and I have had public and (hopefully) humorous conversations on FaceBook while sitting a few feet from each other in the same room. More often though, we see and offer criticism of this social media behavior and tend to call it anti-social behavior. Now, with Covid-19, we’re all at home and out of school, out of work, and... (read more)

Author: Steve Burgess

12. 4 Tips for your Email Marketing Strategy
January 01, 2020


Email marketing has changed over the years, evolving as the wants, needs, and actions of the population changed. Plenty of companies abused the email in boxes of potential customers and clients during the introduction of Email; they constantly posted emails to all accounts, nearly invading the privacy of their consumer base. Ranked # 1 - Powerful Proven Home Business System Issues revolving around spam made it even more difficult for companies to use email marketing to their advantage. Luckily, the evolution of email and society has led to a resurgence in email marketing. Companies c... (read more)

Author: Cacey Taylor

13. ALL INDIA ENGINEERING ENTRANCE SCHOLARSHIP EXAMINATION (SECONDARY) - 2020
December 31, 2019


There is no shortage of meritorious engineering aspirants in the country who despite such tough competition manage to clear the most coveted engineering entrance exam JEE (Main) and JEE (Advanced). But sometimes due to lack of funds, they have to let go off their dreams. AIEESE (Secondary) offers excellent financial support to the IIT and NIT aspirants by offering them a scholarship so that they can pursue engineering education without any financial hurdle. To be eligible for the scholarship, the aspirants are required to clear the AIEESE (Secondary) examination as well along with the JEE... (read more)

Author: carlodanie jenne

14. I Started SPAM
December 30, 2019


Yes, I’m the guy who invented spam. It was over 40 years ago, and I was a young superstar salesman pushing construction and mining equipment in California. One of the things we traveling salesmen did in the old days was to pass around pages of jokes. I’d put my name and phone number right in the middle, surrounded by jokes. Some pages were lists of dirty jokes, and some were more family-friendly. The concept of “political correctness” didn’t exist yet, so some of them were a bit rough. However, my buyers loved them and they got passed around, along with a quick sales blurb and my phone number.... (read more)

Author: Tom Rebo

15. Solid Tips For Becoming A Better Email Marketer
October 02, 2019


If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites. Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are al... (read more)

Author: Cacey Taylor

16. How to Validate the Email Address Existence with 100 Percent Accuracy?
August 28, 2019


Abstract In this article, we’d like to discuss the problem of accuracy of email address existence verification. We will understand why simple verification command (VERIFY) does not work properly, and learn another command to be used instead – the command RCPT TO. We’ll check possible responses to RCPT TO command and their interpretations. Finally, we discover a special trick to check if the responded server provides a trustful reply. Dealing with sending amounts of email, the accuracy of email validation is of vital importance for you at least for two reasons: 1) your reputation; 2) waste ... (read more)

Author: Ioulia Idelson

17. Advantages Of Email Marketing
August 17, 2019


When starting a new business or trying to expand the clientele of an existing one, advertising is one of the most important things that should be taken into consideration. There are a lot of different ways to do an advertising campaign and the choice should be made, based on the relevant goals and the budget of the company. Email marketing is one of the easiest ways to reach a wide range of potential customers. It distributes all the advertising material as emails, directly to the prospects. This is one of the cheapest ways to make an internet targeted advertising campaign and it ha... (read more)

Author: Joanna Morgan

18. Your 2019 Guide on How to Use Video in Email Marketing
June 12, 2019


It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on using video in your email marketing. Keep reading for... (read more)

Author: Susan Friesen

19. 4 Simple Steps to Improving Newsletter Click-Through Rates
July 24, 2018


How to Engage Your Target Audience for More Clicks Newsletter marketing can be extremely effective and really grow your business, but it has to be done right. Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email. While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they’ll prompt users to click more. If you haven’t reviewed your stats on your newsletters, it’s a good time to do s... (read more)

Author: Susan Friesen

20. Creating an events brand
July 13, 2018


You're throwing your event to do all sorts of very exciting things for your business, right? You want to increase your credibility, raise your visibility, get some industry attention, grow your list, position yourself as an expert, create a memorable and fabulous experience for your clients, attract new clients, build buzz, and oh-so-very-much more. Oh, and of course, we all know that you're hosting this event for one big reason - to make your offer and profit from it! Guess how you can make all of these very exciting things happen? That's right, through your event brand! ... (read more)

Author: Innes Donaldson

21. How to Avoid Being Hacked, Part 2 - Two-Factor Authentication
August 06, 2017


How to Avoid Being Hacked, Part 2 – Two-Factor Authentication, by Steve Burgess, 2017 Multi-factor authentication (MFA) makes it much harder for a hacker to get access to your online stuff, and the most common form of consumer MFA is two-factor authentication (2FA). A very common form of 2FA is the debit card. One factor is the card itself, which contains magnetic identifying info (these days, a chip), and a PIN that you provide when you stick the thing in an ATM machine. It’s simple and fairly good at keeping others out of your ATM-accessible cash. 2FA is important for your online accoun... (read more)

Author: Steve Burgess

22. How to Avoid Being Hacked, Part 1 - Email
August 06, 2017


How to Avoid Being Hacked, Part 1 – Email, by Steve Burgess, 2017 Hacking is a common occurrence these days, but it’s good to know that hacking targeting you specifically because of who you are is far less common than scattershot hacking. Additionally, taking advantage of your online data is much more common than taking control of your computer. Most people don’t understand their computers or operating systems deeply. There’s no shame in that. No one really understands everything about computers. But that makes it easier for those types who are forever trying to make an illicit buck ... (read more)

Author: Steve Burgess

23. Smart Ways To Use Email Marketing Today
December 05, 2016


Marketing your business is a big job. You need to have techniques and methods that allow you to target your customers and clients in a way that fires them up for what you have to offer. Email marketing can be an excellent tool for your marketing strategy if you know how to use it. Here are some good tips to get you going. Mini-course 2.0 Reveals How You Can Make Money Online With Mini-course Email Marketing! - Click Here! You might need to try following up to your customers with an alert on a price increase. The email could include a link that says to act now in order to avoid this i... (read more)

Author: Cacey Taylor

24. What Is The Difference Between Autoresponder Programs and Autoresponder Services?
October 05, 2016


Many newcomers to the Internet marketing arena are not aware that there is a vast difference between an autoresponder program and an autoresponder service. Not knowing the difference, they often purchase the wrong type of autoresponder, and find out too late that they have wasted money on a program that is useless to them. An autoresponder program is a program that is set up on your web server. This is usually a free autoresponder that comes with your web hosting account. Many people don’t like to use autoresponder services; so instead, they use an autoresponder program ... (read more)

Author: treena murphy

25. Proof Why Using Your Personal Email for Business Is Hurting Your Credibility
July 09, 2016


75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility without you even knowing it. I often receive emails from business owners and entrepreneurs who use free email services like Gmail, Hotmail or Yahoo etc. when representing their business. If you’re one of these people, it’s time to change your email addresses to your business domain. A recent... (read more)

Author: Susan Friesen



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