I can’t believe these types of people exist. |
Let me explain.
On a podcast episode, there were two people (Dave and Ed) who moved into a new apartment in Koreatown, Los Angeles. After they moved in, they threw a house party where anyone in the town was allowed to attend.
But that wasn’t the only party, they threw a couple of other weekend house parties as well.
Soon enough, they pretty much established themselves as the new friendly, welcoming neighbors of Koreatown.
And while it sounds nice to have a good reputation in a new neighborhood, this particular one came with some unusual problems.
The two people would find random people just hanging out in their apartment unannounced.
No notifications at all whatsoever.
I’m guessing those random trespassers got too comfortable with the open invitations and expected Dave and Ed to be OK with the unannounced visits.
In other words, when people see patterns or habits of others, especially ones that they like, they’ll expect it to keep happening in the future.
Which, by the way, is one of the secrets to solving the everlasting concern of open rates.
Writing good emails in the first place that your subscribers would enjoy reading will likely lead to them reading your future emails.
And that doesn’t necessarily mean making your emails flashy because people connect better through words, not images.
Which is why I believe a heavily text based email will be superior to a corporate email newsletter any day.
That’s why How to Become an Email Titan exists, to teach you how to write text based emails that’ll bring engagement and sales to your email list.
Here’s the link to the free sample chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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