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Luxury is not a product, it is not an object, it is not a service neither is it a concept nor a lifestyle. It is an identity, a philosophy and a culture. Luxury evokes feelings and emotions that sometimes defy logic. It stretches the imagination beyond limits and arouses the senses beyond comprehension. It leads to dreams of acquiring exquisitely crafted items often displayed in the most alluring settings. Its creation is driven by passion, skill, precision and dedication. Its outputs are not “products” but precious “objects” that are similar to masterpieces of art. Its ownership is not about “usage” but about deriving “pleasure” from the experience of being fortunate to see, feel, smell, touch and posses a luxury item. Whether it is a quilted bag from Chanel, a customized trunk from Louis Vuitton, a silk tie from Brioni, a four round-cut diamond ring from Cartier, a silk scarf from Hermes or a bottle of 1966 Vintage Rose Champagne from Dom Perignon, the feeling aroused by luxury is never changing. This is pure luxury, its philosophy, its culture and its soul. Understanding these fundamentals is essential to successfully doing business in the luxury industry because the luxury sector functions like no other. Its approaches to marketing are unique and its business mechanics are intricate. It is precisely for this reason that Luxe Corp, the pioneer Strategy & Management Consulting company specialized in the luxury industry, launched the Luxury Business Circle, a series of full-day strategy consulting sessions for designers and entrepreneurs to understand and apply the strategic business requirements that are essential in developing luxury brands in order to gain a strong positioning and to ensure continuous growth in the luxury market. The commitment to the development of the luxury business has led to the launch and growth of some of the most innovative product and brand concepts in recent times in vast categories including fashion, accessories, beauty, skincare, fragrance, hotels, spas and others. Luxe Corp works closely with established brands like Louis Vuitton, Cartier, Christian Dior, Gucci, L’Oreal, Burberry, Tiffany’s, Chloe, Faberge, Coty and many others. Based at the famed Place Vendome in Paris, Luxe Corp is well positioned to serve the needs of the luxury world through the creation and application of the most feasible strategies in Marketing, Branding, e-Business, Retailing, Business Planning and Research. As a key player in the evolution of the modern luxury industry, Luxe Corp also provides strategies analysis on relevant luxury business issues through its online luxury business magazines Luxe-Mag.Com (www.luxe-mag.com) ; is defining the rules of luxury e-Business through its executive club for luxury e-Business professionals, Club e-Luxe; and shaping the emergence of new luxury brands through the Luxury Business Circle, a pioneering initiative launched to enable the establishment of new luxury brands. The company founder Uche Okonkwo is also the author of the bestselling business books, Luxury Online (2010) and Luxury Fashion Branding (2007), both bestsellers. As an industry that is at the forefront of globalization, luxury brands have injected creativity in the international scene and have ensured the buoyancy of different markets and regions. From Tokyo to Shanghai to Moscow to Vienna, London, Paris, Milan, New York and Los Angeles, the culture of luxury resounds on every level of the society. Brands like Ferrari, Dior, Bugatti, Zegna, Boucheron, Fendi and Versace all evoke strong emotions and generate strong desires and aspirations. This is the essence of the luxury experience – a dream that is rarely broken. Enjoy the luxury fragrance under one roof. Visit Chrome Cologne
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