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Atlas cuff hour-long webinars by rensheng rensheng
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Atlas cuff hour-long webinars |
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Advertising,Art and Culture,Boating
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As my team and I thought through what made our pitch "work," and why so Atlas cuff links "A-listers" agreed to participate, we came up with five not-so-obvious principles that you can start putting into practice immediately. 1. Create a "meme." What's a meme? In its simplest form, Atlas meme is simply an idea that can spread from person to person. Whereas "genes" are passed on at the biological level, "memes" propagate on the cultural level. Okay--enough jargon. What does that actually mean? Atlas drop earrings Can Has Cheezburger is a meme. Lady Gaga is a meme. Sh*t My Dad Says is a meme. "A virtual marketing conference" is not a meme. "The shortest marketing conference ever" is. So "15 hour-long webinars" is not a meme, but "60 talks in 60 minutes" is. That's not to say that general marketing conferences aren't great, important, and incredibly valuable. But they're Atlas earring necessarily memes.
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