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The website redevelopment is there to bring an existing site into the future. Where sites have not yet taken on board current and forward looking technology, users can drift away from them. So it? important to keep them up to date. The internet has trends just like everything else. Only in this market not paying attention to them is deadly. Yes, old school retro is pretty popular in general but if you tried to build a website that looked and worked like one from 10 years ago, you? have little to no custom and the people who did visit wouldn? buy anything off you. So the website redevelopment is born, to take care of sites that worked perfectly well a year ago, but which are now showing signs of aging. These signs can be cosmetic or functional or both. The look of a website is very important, the end users will leave if they don? see something they understand and expect. So part of a website redevelopment involves making sure the site looks as good as it is. A simple truth: a website visitor will not use something he or she considers to be out of date. This is because on the web and in this tech-heavy world of ours, the outmoded is seen to have poor quality functionality as well as outdated looks. The site may also be clogged with older code, or outmoded ways of organising tags and hierarchy. A website redevelopment intended to maximise the indexing potential of its pages must clean shop. So all the tags will be moved into the right order and the filenames of every picture and embedded movie will be optimised. Then the site structure will be re-hewn to match the expectations of a web bot hungry for indexing opportunities. The website redevelopment must take the human user into account too of course. This should always have been the case, but it hasn?. Prior modes of SEO have developed an idea that the web bots and people are two different entities which of course they were until Google? programmers got smarter. Now, the way major search engines act is more and more like the way a real human user does. So when a website redevelopment happens with eyes on how the human user expects a site to work, the results are generally pretty search engine friendly too. There will always be tech only issues, like canonical versions of the home page and the site map. These are attended to as well during a website redevelopment, to make sure there? nothing behind the scenes that? making it harder for the pages to get the indexing they need. Website redevelopment
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