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Can I ask a question to you – How can a website help to achieve success or generate business? I know there are many people who will say, develop an ecommerce website, but it’s not enough. Creating a site could be easy but making it popular and simple to navigate is not. There are many examples available in market, several businesses or online shops are available, yet only few of them have gained popularity. Yes, there is no doubt that planning plays an important role as well as execution of plan. So important thing is planning and second is execution in a right way. If you are thinking it would be easy then yes could be with right strategy. Know and understand main and basic part of an ecommerce website. Let’s know what you should consider before creating an ecommerce site. Website design: Not only for ecommerce, a simple yet attractive website design is important. Because when visitor will view it, design can hold him/ her for a moment, so it should be eye catching. A good and reputed web development company or designer can help you in this. As they know what would look good on the basis of site theme. Just make sure to choose the best one. When an eye pleasing design will improve its beauty, people will love to visit, and this is the first step to achieve success. Simple Layout: A simple layout will help the visitor to understand functions and aim. As it is yours online shopping portal so simple layout will let buyers to search products easily. Whatever product they are looking for they can search that easily. It’s better to provide list of products or categories as well as search box. These will help visitor to find out right product easily. Simple Process to add and check out: Once visitor has chosen one product and wanted to add or search more, then should provide him this facility. Ensure to have a simple process to select and add products as well as easy way to make payment. Keep everything simple person will love to visit the portal. You can easily understand the difference while comparing success rate. When you will provide simple process to choose and buy products more people will visit to portal. Good Speed: This is web media and no one has time, everyone is in hurry, so make sure your portal doesn’t take much time to be loaded. There are many people who click and then leave the portal because of longer loading time. It’s important to keep everything simple and attractive while designing or developing an ecommerce online store. As, it can convert your visitor into potential customer. Security: every visitor will consider proper security of his/ her details while making online payment. When site will earn trust of people then only more people will visit the portal. It’s important to make your website secure enough. And educate your visitor about payment method so that they never make a mistake. When you will consider the above given points, success will be yours but never forget to ask or discuss with a professional. Because every website needs special treatment. Divyanshu Kumar is web technology entrepreneurial and ecommerce Development Company consultant. He is Technical Director at FliegerIndia.com and Founder of Techinaut . He is associated as consultant with many internet business projects for Web Development Company, web application development, Online Marketing, Search Engine Optimization, Social Media Optimization etc. visit:- fliegerindia.com
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