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If explained in simple terms, Marketing Communication is the science of delivering messages and other media related to an organization to the general public or intended market. The media could be anything ranging from community initiatives of the company to information related to launch of a product. There are different mediums through which one can dissipate this information, which again should be chosen as per the message and the intended target audience. Earlier, only printed marketing was considered a way to reach maximum people in an effective manner. However, with the advent of Internet, marketing communications has also seen a paradigm shift and the new mediums now include e-mail, SMS, blogs and company websites. Depending upon the company that you work in and the domain in which it is operating, marketing communication is also sometimes called corporate communication or the product marketing department. The difference between both of these terms lies in the focus. Marketing communication focuses on the product while corporate communication is all about the company/organization itself. Scope of Marketing Communication Marketing communication or corporate communication is the face of the company to the general public and therefore the people involved in this task are a really important asset to the company. These executives are responsible for ensuring that the process is integrated, which means that the message being relayed through different channels is same or has the same meaning and does not contradicts each other. Marketing communicators is a very broad term which can be used for people who are involved in sales promotion, public relations, direct marketing, graphic designing, online marketing, advertising and promotion. Due to the changing dynamics of the market and daily technological advances, there is a strong focus on studying marketing communication as a part of management studies courses. There is a tremendous scope for marketing communicators in the coming time. Other than the various corporate media houses and PR firms, academic and research institutions, online businesses, and even government organization also require marketing communication professionals. Courses & Colleges To pursue a career in corporate/marketing communication, one must undertake a degree in communication/media studies or a post graduate diploma in marketing communication. There are plenty of institutes that offer courses in communication at bachelors’ level. However one institute that has made a name for itself for this very course is Mudra Institue of Communication, Ahmadabad. This college was established in 1991, and since then has been offering its flagship course, a two-year residential program in Post Graduate Diploma in Management (Communication). This was a one of its kind institute in Asia, established with the aim of training talent for growing Indian advertising industry. The college has its own entrepreneurial development centre that promotes entrepreneurial spirit and initiates amongst the students. Remuneration A marketing communication professional earns good salary right from the very start of his/her career. However, a lot depends on the communication skills and experience of the individual. Having a postgraduate degree can jumpstart your career and also result in a handsome increase in the salary at entry level position, which anyways is around Rs.20, 000 to 25,000. Author Bio Saurabh Tyagi is an expert author, with an experience of over 4 years in writing content. He loves to write on topics related to career, education, real estate, retail management courses in India and technology. A gadget freak and social media enthusiast, he also keenly follows the latest trends in digital marketing.
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