The cars that we admire when they pass on road or while they sit in parking stations, cheer us momentarily and slip away, leaving behind a silent invitation to get back face to face again. Showrooms are not just business outlets where cars are sold. They serve bigger purpose by showcasing latest car models behind their glasses. This is one place where stationery pieces of shiny metal are positioned in many ways to grab attention of people. These metal beauties wow audience and say that they are no less than catwalk models in doing so. But this is not all that a showroom is built for. The ultimate purpose of a showroom would be business. Proper car display, good reception, comfortable environment and many more factors helps the owner to create higher opportunities of business. So what are all the basic essentials of a car showroom? Few notable components of showroom space are listed below. Model Display Space: The first and foremost priority of a car showroom is the way in which models are displayed. Most outlets prefer to display their cars through open glasses in front of the showroom. There are other strategies where models are placed on higher platform under focus lights, such that they could arrest attention of people who walk into the showroom. A car showroom owner should make sure that there is enough space around each display car so that a customer can have comfortable walk around the car to look at it from all angles. Reception And Enquiry: Enquiry space is the flexible part in entire showroom floor. This is because enquiry space may require relocation each time when the number of cars displayed on floor varies. Whatever may be the condition, there should be enough number of enquiry desks which are easily accessible to customers who walk in to the showroom. Reception could typically be planned based on the geometry of shop floor. This desk usually sits right in front of the door to give a welcoming feel to customers. Waiting Space: Another important area of showroom space is the area where customers wait to enquire or to avail services from showroom. This area should be furnished with comfortable seats and may contain informative boards and ads placed around which can make an impression on customers. LCD TV with informative programs on different car models, car prices and special offers can be a part of this space. Manufacturers who have larger number of cars under their portfolio could use a simple display board to indicate prices of all cars. For ex: Dealers of one of the brands known for aggressive pricing, Maruti Suzuki could use this technique where the boards display price range in particular city like boards showing New Maruti Car Prices in Hyderabad. Individual dealers in a city can use such visual ads to also display their outlets spread across in a city like Maruti Showrooms in Hyderabad. In a price sensitive market like India, such ideas help customers compare and choose cars quickly. Supportive Staff: Staff members play major role in success of a showroom. Business of car dealer is directly hampered when his staff members working on showroom floor or accessories store or service center respond badly to customer queries. An automobile showroom that welcomes customers with pleasing smile followed by productive interaction brings great business to car dealers.
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