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Search engine optimization is not just limited to rank your website/s on the top search results but the process involves cautious planning to come up with a powerful SEO strategy. A number of effective techniques are used for the proper optimization of your website. Let’s find of out some of the most essential techniques used by the SEO experts worldwide:- 1.File names and folders’ name One of the common mistakes done while creating a new website is the use of underscores to separate two words. However, it is wise to use the hyphens to separate the words in the URL. This way the search engine crawlers would be able to easily distinguish between every word. Say for an instance:- use www.example.com/abc-def/ghi-jkl.htm instead of www.example.com/abc_def/ghi_jkl.htm 2.Domain names Use of dashes are usually avoided while writing the domain names. Best SEO Company would suggest you to use your brand name while choosing the domain of your website. I mean nobody likes a domain name, separated with dashes. 3.Special characters Special characters like: question marks (?), comma (,), apostrophe (‘), spaces, etc. are also avoided. You can only use characters like: hyphens, alphabets from a to z and numbers from 0 to 9. 4.Sub-domains If you are using a sub-domain, make sure that your domain and sub-domain are related to each other. 5.Canonical tag There are times when you notice that some of the content of your website has simply been copied and pasted on a different site. This is called content duplication. But if you’ve integrated canonical tag on your website, then search engines would give preference to your website. If by chance the website where your content has been copied also has canonical tag, then also preference would be given to your website. So, you are in a win-win situation with the aid of the canonical tag. 6.XML sitemap XML sitemaps are ideally created for the search engines. Search engine crawlers can better understand the information mentioned in the programming language of the XML sitemaps. If you get the XML sitemap integrated on your website, it’ll improve your site indexing. 7.301 redirects If you’ve developed a new website or probably have created new pages on your existing website, always use 301 redirect. The main purpose of 301 redirect is to shift or move the old pages of a website permanently to the new location. There are no penalties for using 301 redirect. If there are different versions of a single page, then also you can use 301 redirect to help the users easily locate the right web page/s. The aforesaid are some of the many techniques used of the best SEO companies. However, it is necessary to keep a tab on the recent updates by the search engines so as to draft a strategy that works best for your needs.
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