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Colors are very important in design and style. They can evoke a particular mood or give out a specific impression. There are colors that are more appealing to a lot of people and there are some that are not very pleasing to the eyes. Colors in fashion can make or break a look and sometimes the same can be said of colors of a website. Although the color scheme of a website may not have quantifiable and definite SEO effects, a website whose colors are very pleasing to the eyes are more likely to have return visitors than a drab looking website. Among the most important aspects of web design are colors which is why it is important to choose well and to choose carefully. When people visit a website, the first thing that they notice is the color scheme of that website. Below are some of the best color combinations you can choose from. • Brand colors. Do not let anything else dictate your website’s color scheme. Your set of brand colors is the best color combination you can choose for your website. Of course, we assume that a lot of time and consideration went into choosing your brand colors as well. Having your brand colors as your website colors will help your visitor associate your brand with your website. • White and another color. White can be excellently paired with different colors. A blue and white color scheme is best for a formal yet light website. Studies suggest that people give a better response with this color combination. You may also opt for a gray and white for a more subdued, sleek, and modern look. On the other hand, red and white is also a popular choice especially since red is known for putting people into action. • Black and another color. Aside from white, black is also another popular option when it comes to colors that you can combine with other colors. However, do not make black the dominant color of your website because it can be too dark and unappealing for a lot of people especially since it is more difficult to read. Most color combinations that include black may also have a little white or gray for balance. Feel free to use other colors that contrast well with black such as red, blue, and green. However, make sure that these colors are not the dominant ones in the combination. Your best bet would be a white and black dominant combination and then add a different color such as blue, red, or green for contrast.
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