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Ten Most Effective Web Design Practices For Your Small Business by Steven Sitz





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Ten Most Effective Web Design Practices For Your Small Business by
Article Posted: 10/07/2010
Article Views: 1067
Articles Written: 70
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Ten Most Effective Web Design Practices For Your Small Business


 
Website Design
The demand to have an online presence is vitally important for most businesses, from one person start-ups to small, mid-size and international corporation. A effective and goal-oriented website like that of web design Louisville company can help companies market its products or service efficiently and also powerful in promoting their brands on the internet by making use of social network sites including Twitter, Facebook, Bebo, LinkedIn and many others.

It is a fact that designing a web site can be a daunting task. It's definitely up to you to come to a decision whether you plan to employ a designer or work it out by yourself. You have to understand that there are certainly some best web design practices that you should adhere to.

Here is a great list of best web site practices from louisville web design Company for an effective web site to create web presence and reach your projected audience.

1. Have a fresh, very simple and one of a kind website design.

Be aware that your website mirrors your brand and it will produce a first impression on your targeted visitors when they go to your site for the very first time. Consider the impression that you desire to make and the message that you wish to convey to your clients or probable clients. Don't overload your homepage with lots of text because users commonly read 28% of the words during an average visit.

Bearing in mind that the homepage is the most important part of a small business web design, you must ensure that your homepage can answer several essential questions just like who you are and what you do.
Also take into account that some visitors are looking at your site from laptops and mobile phones; for that reason avoid designing pages that makes use of complicated features just like flash animation or navigation.


2. Showcase your products and services.

If you happen to be selling a product or service always ensure that you clearly showcase that product or service on your homepage. Bear in mind that you only have a few seconds to make an impression; that's the reason you need to make certain that you create a professional impression. Utilizing a few professional photographs (clean, crisp and appropriate) can be advantageous to display your products and services. But ensure you do not overload your site with pictures because having a lot of images can confuse and diffuse attention.

3. Think about the website load times.

Web sites having slow load times can get the viewers irritable and drive them to leave your website; as a result influencing conversions. You must be sure that you have hardware infrastructure and bandwidth to support the designs just in case your web site is graphically extreme. This is also essential if you're serving a large customer base and wait for considerable traffic to your website.

4. Create an easily accessible site.

Take into consideration how viewers with slower internet connection will look at your site. Take into account individuals with particular disabilities for example color blindness can learn from your website. Among the easiest ways to endear your business to such clients is by having a website with good ease of access.

5. Make your website organized to give better user experience.

A properly organized website is always chosen by search engines just like folks favor good organization. Don't forget that when potential customers go to your web site, they are commonly looking for particular information. Rarely will they read the entire pages - they will just skim headlines and small portions of text and view the pictures. A well-organized web site that provides information in an arranged manner will be efficient and successful when compared with the one that looks disorderly. Ensure that you have good headline because most individuals will disregard content if they find the headline uninteresting.

6. Take into account the importance of content

Content is king and therefore it is important. You probably are informed that search engines index sites depending on the quality of content. Your site becomes appealing for search engines if you have more content on your website. Always keep the content fresh and updated. Take into account that poor content can quickly drive a website visitor to go out of your site.

7. Fully understand the distinction between design and development.

To be able to build a website, the design and development of the site are both what you are going to need. Although some freelance web developers specialize in frontend or backend work - are capable of doing both and have the skills for design and development yet you may wish to have various people for each part of the job.

Frontend developers in most cases concentrate on the client side like what your users see when they go to your website.

Backend developers normally target on the interaction between the server and databases.

Just in case you decide to employ a freelance web designer/developer, do not forget to ask for a couple of samples of their former work so you can evaluate their style and experience.

8. Think about the domain of your site.

It is your domain that will converse very important information to your visitors; it will inform what your business does. It may also be an excellent way for target audience to easily see your web site. Make an effort to have a domain that matches your business name.

9. Don't ignore Search Engine Optimization and Search Engine Marketing.

Search engine optimization (SEO) and Search Engine Marketing (SEM) campaigns can significantly deliver tremendous leverage to small businesses, as a result these should not be forgotten.

10. Develop your website by making use of online tools.

Utilizing online tools can certainly help run business effectively and economically. Hunt for these online tools, recognize them and use them to improve your website and help in your online marketing efforts.

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Related Articles - louisville web designer, lexington web design, lexington web designer,

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