Facebook has eaten up a huge part of web visitors. It is the most popular social networking website that has proved to be a boon for business men. It has also helped people in networking with their friends. It is a self serve platform that helps businesses in expanding their reach. It serves as a huge marketing platform for various products and/or services offered by a business. Experts opine that it can also serve as a useful tool to support your PPC (Pay Per Click) and SEO (Search Engine Optimization) campaign. The main reason behind this is it uses a similar algorithmic or quality based platform as a search marketing tool has. Following are some of the Facebook Advertising Facts written especially for PPC experts: • Advertising on Facebook is about display advertising and not search. • The users on facebook do not enter the keywords to reach you as the ads are matched against the interest of the users. For example on a Beauty Tips Page you will find ads for beauty products such as face creams, lip sticks, body lotions, massage creams etc. Hence, it implies that people are not necessarily interested in your product or service. • You should not be shocked if your CTR or Click Through Rate goes lower compared to search. This is because people are not necessarily looking for your products when they FB. However, CTR plays a crucial role in the success of the campaign. • Facebook considers CRT and bid to recalculate eCPM. A non performing ad only means higher cost and fewer impressions. • When it comes to Facebook, there is an absence of a fancy desktop editor or Public API. Many marketers will have to use web interface even though there is an invite only beta of FB self serve API meant for strategic partners. Though web interface works, it is not very well optimized. • Due to the point mentioned above, the launching of a highly targeted campaign will eat up huge time. Also, you will be required to manage in detail by tweaking individual advert lines and the required reports. • In any case if your CTR goes too low then there is a very less chance to bring down the costs and augment the impressions. This necessitates you to start your project from the scratch with a lower CPC. • If you believe that the old PPC ad will work here as well then you are wrong. Your old PPC Ad copy will be outdated owing to a difference audience and approach. Your ad needs to be more creative and is more than inserting the right keywords. • If you are ready to commit some resources for a trial campaign, then Facebook will be keen to get you onboard. All the experienced paid search or organic SEO professionals who want to utilize or avail of the benefits of Facebook advertising to expand their reach can consider the above facts while they are implementing their marketing campaign. Get in touch now with Seo Service Provider Company India to set your Facebook Advertising Campaign and Get Maximum benifit through campaign. Email Now info@eliteinfoworld.com and ask about your query.
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