Advertising Articles and Ezines

Advertising	Subscribe to articles in Advertising. Click here to view EZINES in Advertising Showing 26 to 50 of 500 Articles in Advertising. Pages: << Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

26. 10 Common SEO Mistakes to Avoid February 25, 2023 Search Engine Optimization (SEO) is a critical aspect of any digital marketing strategy. It is the process of optimizing your website to rank higher in search engine results pages (SERPs). However, many businesses make common SEO mistakes that can hurt their rankings and ultimately affect their bottom line. In this blog post, we'll highlight 10 common SEO mistakes to avoid, along with actionable tips to help you optimize your website and improve your search engine rankings. In today's digital age, having a strong online presence is more important than ever. With over 3.5 billion searches ... (read more) Author: Nick Keeping

27. 5 Popular Marketing Trends That Will Surely Benefit Businesses February 14, 2023 Marketing trends are important because they can help you to stay on top of the latest marketing techniques and strategies. The more you know about what is happening in your niche, the better off you will be. This will help you to stay on top of your game and make sure that your business is always ahead of the curve. Read on to find out more about the latest marketing trends. 1. Cyber security short courses Cybersecurity is a course that teaches students how to protect their data and cyber assets from hackers and other malicious attacks. In the modern world, cybersecuri... (read more) Author: Marshall Thurlow

28. Four Ways Businesses Fail In Their Marketing Strategies February 02, 2023 Getting the most out of digital marketing for local companies is often a challenging endeavour. With so many strategies and tactics available, it can be difficult to determine what actually works. Unfortunately, this leads some business owners to make costly mistakes that can derail their marketing efforts. Here are four ways businesses may unknowingly fail in their marketing strategies. 1. Not Tracking Metrics Businesses often create marketing campaigns and strategies without any measurable goals. Unfortunately, this can result in wasted resources, as it is impossible to determine i... (read more) Author: Edmund Brunetti

29. The Most Popular Tech Trends That Will Benefit Your Business February 01, 2023 As technology continues to evolve, new and exciting trends are emerging. Tech trends are the latest advancements, tools, products, services, and platforms that are changing the way businesses operate. It also changes the way customers interact with technology. In this article, you will be looking at some trends that are good for your business. Read on! 1. Edge computing Edge computing is a method of storing data and running calculations close to the source of data, instead of in a central data centre. It’s a way to make sure that the company or business can have faster access to... (read more) Author: Marshall Thurlow

30. 5 Popular Kinds Of Scrolls For Your Next Food Trip January 24, 2023 Scrolls are a popular snack in many parts of the world especially Australia and New Zealand. They are essentially an elongated version of a pastry or bread roll, which can be filled with sweet or savoury ingredients. The dough used to make scrolls is made from yeast, flour, sugar and butter and can be flavoured with herbs or spices. Read on to learn more about the different types of scrolls that are popular today. 1. Mint cinnamon scrolls Mint cinnamon scrolls are a decadent and delicious sweet treat that is popular among dessert lovers. Made by rolling dough filled with butter, s... (read more) Author: Marshall Thurlow

31. Impact of ad skipping on advertisers and publishers January 18, 2023 Ad skipping refers to the practice of users skipping or avoiding ads when watching online video content. The video player will display a button “Skip Ad” when an ad becomes skippable, often after 5 seconds. Many viewers will click on it to continue watching and save their time. Ad skipping can be a serious issue for advertisers and publishers because it reduces the effectiveness and return on investment of their campaigns. Below we will discuss a number of its negative impacts of ad skipping on advertisers and publishers: Reduced reach and engagement One of the main impacts of ad skippin... (read more) Author: Watson F

32. 5 ways to earn more advertising revenue January 17, 2023 Increasing ad earnings is an important goal for website owners that want to monetize their traffic through advertising. By generating more revenue from advertising, businesses can offset the costs of running their websites, spend more on content generation, marketing and even turn a profit. Here are a few tips to boost your advertising revenue: Increase traffic One of the most effective ways to have more advertising revenue is to increase your traffic because they are highly correlated. The more people who visit your website or platform, the more ad impressions you will generate, and the... (read more) Author: Watson F

33. Serving ads during the holidays December 26, 2022 The holiday season can be a busy and lucrative time for businesses because it is an important time for advertisers to reach their target audiences. People are in the mood for shopping and they know there are plenty of deals and promotions. Basically, people are a bit more receptive than normal to advertising during this time because they want to find a good deal. Seeing and clicking on an ad might very well be the lead that sends them to the order page. Here are a few ad serving tips to help advertisers maximize the effectiveness of their campaigns during the holiday season: Plan ahead O... (read more) Author: Watson F

34. Things to know about MIRA Concrete Tomography December 18, 2022 This blog article talks about the benefits of using MIRA concrete tomography for construction. The author discusses how MIRA technology has been able to revolutionize the way in which construction is done and has led to a lot of changes in the industry. In today's fast-paced world, it's incredibly helpful to have options like these available! What is MIRA Concrete Tomography? MIRA Concrete Tomography is a type of imaging technology that can be used to see the inside of concrete structures. It uses X-rays to create images that can be used to diagnose problems with the concrete or to h... (read more) Author: Ram Sewak

35. How To Design A Website That Wows Your Customers December 06, 2022 The most critical aspect of any website is its user experience. Creating a website that is easy to navigate and provides customers with the information they need quickly and efficiently can help ensure a positive user experience - and boost customer retention rates. So, in order to stay ahead of the competition, Australian business owners need to create a website that wows their customers. Whether it's a new design or a re-design of an existing website, incorporating the following trends and tips can help create an attractive website that keeps customers engaged and coming back for more: ... (read more) Author: Edmund Brunetti

36. Ad serving strategies for a post-pandemic world (part 3) November 16, 2022 The world is moving away from the lockdown mode that we experienced so many times during the past couple of years. This sounds like great news and we are all happy that the horrible experience is pretty much in the rearview mirror. However, it is followed by new challenges that people have to deal with. These problems are not new but they affect all of us directly and personally. They are money issues and they force us to change our views and behaviors. Businesses need to know how to address them in order to retain existing customers and attract new ones. Offer deals and discounts We dis... (read more) Author: Watson F

37. Ad serving strategies for a post-pandemic world (part 2) November 15, 2022 After the pandemic, inflation surged to a level that we have not seen in decades. As the world economies slow down, it is a good idea to prepare your digital marketing for this new environment. Being prepared not only helps your company survive but also gives you an advantage over your more naive competitors. People are spending through their savings quickly and many are in a bad shape financially. Things are not looking good going forward. Therefore, ad serving during this time is more challenging because you need to consider the reduced purchasing power of your potential customers. When peop... (read more) Author: Watson F

38. How to Teach Your Dog to Sit November 13, 2022 Teaching your dog to sit may be one of the most helpful commands you ever teach him. A badly tr... (read more) Author: Noel Ireland

39. Ad serving strategies for a post-pandemic world November 02, 2022 We just went through the peak of a very big pandemic, one in the history book. It affected and is still wreaking havoc across the whole world. While COVID is still very much part of our world, we have reached a point where things are about as close to being back to normal as possible. While things are moving forward, there are still several challenges for businesses, many of whom are simply trying to survive at this stage of the game. The businesses that are still going made it through some pretty harsh times by adapting to the new way of life, but now they need to go ahead and do it again. It... (read more) Author: Watson F

40. Tips for Choosing the Best Los Angeles Production Company October 17, 2022 With all the production companies in Los Angeles, how do you know which one is best for your project? It’s easy to get overwhelmed with options, and even easier to make the wrong choice. To avoid that pitfall, read this article for helpful tips on choosing the best production company for your needs. If you’re reading this because you want to produce a project in or around Los Angeles (or another location), you probably have an idea of what type of company would be best for you. However, just because you know what kind of company you need doesn’t mean the search will be simple. Let’s tak... (read more) Author: Pushpa Srivastava

41. How to Connect with Your Audience in 5 Steps: A Guide for New York-Based Production Companies October 14, 2022 New York is a city that never sleeps, which means it’s also the perfect place for creative people to thrive. The city’s non-stop energy and rapid pace of change make it an ideal location for production companies to take their businesses to the next level. However, with so many new challenges come new responsibilities. When you’re working as a creative professional in New York City, you must be able to find your bearings quickly and optimally connect with your audience. Whether you are just moving to New York or established there, read this article to learn more about how you can connec... (read more) Author: Pushpa Srivastava

42. Effects of high interest rate on advertising (part 2) October 14, 2022 We just experienced an unprecedented pandemic and we are still working through its consequences. Because inflation is going through the roof everywhere, governments around the world are tightening the money supply. The good time is basically over for easy money. It is much more expensive to raise capital now. Both companies and consumers are very concerned about their money going forward. We will continue to discuss issues with a high interest rate environment. Industry disparity While everyone is feeling the pinch in the current financial climate, there are some who are certainly feelin... (read more) Author: Watson F

43. Effects of high interest rate on advertising October 12, 2022 We are in rather troubled financial times, with inflation and interest rates going through the roof. That has made things rather tight for consumers and businesses alike, with everyone keeping a rein on their finances until things begin to level out. Businesses still have to deal with rising expenses, which include getting the word out via ad serving, but the current rates have certainly changed how they do things right now. We are going to get into some of the things that advertisers are focusing their attention to at the moment and what they are doing to keep business running smoothly in som... (read more) Author: Watson F

44. Web Design in New Jersey August 25, 2022 If your business is based in New Jersey, your target audience is likely local to New Jersey. That being said, you will want to ensure that your website can be found by people who live in the area. This means you need to create a website optimized for search engines. Luckily for you, we have put together this helpful list of tips on how to design a website that will allow your business to thrive in New Jersey and beyond. Make sure your website is well-optimized Before you even get to the design of your site, you need to ensure that your website is optimized for SEO. SEO can be a bit o... (read more) Author: Jonathan Dewees

45. Benefits of ad serving for real estate agents (part 2) August 16, 2022 Real estate agents are experts at marketing and they understand the importance of online marketing. When serving ads online for their properties, they can achieve low cost and high reach for their ad campaigns. Additionally, there are other benefits that online advertising can offer to real estate agents. We will continue to discuss some of those advantages below. Geo-targeting Blanketing the internet with ads to sell a property is not a good idea because real estate is very local. You often hear agents say “Location, location, location.” You want high reach but not at any cost or qualit... (read more) Author: Watson F

46. These Two Methods Can Help You Get More Traffic to Your Website August 04, 2022 In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potential customers to choose you. But bringing in a consistent amount of website traffic can be challenging, to say the least. So, how can you actually get people to visit your website? Well, there are many different ways to drive website traffic, but for the purposes of this article, I’m goin... (read more) Author: Susan Friesen

47. Moving Fragile Items? Know The Top 10 Things! August 03, 2022 You are relocating from Coimbatore to Mumbai in 3 months and at present; you are in the initial stages of planning. The first thing that you did is found yourself a first-class moving company – the packers and movers in Coimbatore and now you are sorting your collection of fragile goods at your place to think through how you can give them the best care and handling during the move! The blog you are about to read right now will share with you some extremely important things you need to take care of while preparing and moving fragile items from home. Do check it out and have a wonderful and... (read more) Author: Ram Sewak

48. Benefits of ad serving for real estate agents August 03, 2022 When you think of advertising, you tend to think of large, well-known corporations hitting the internet to broaden their marketing horizons. The reality, though, is that online ad serving is perfect for businesses big and small, from large chains all the way down to individuals looking to grow an online business or even sell a book. One industry that does a great job of making use of the online world is the real estate business. It’s a highly competitive market yet very fragmented with many real estate brokers and agents. Many agents are independent and consist of just one or two individuals. ... (read more) Author: Watson F

49. Stagflation effects on online advertising (part 2) July 13, 2022 In part 1, we described the term stagflation and what governments around the world are doing to prevent and control it. We will continue to discuss its effects on advertisers, publishers and the whole online advertising industry in general. Power of promotions During a stagflation period, inflation runs high while the economy growth is slow. This means people are more worried about their future. When people feel like they need to watch their spending, they will look for deals, discounts and promotions. This is a good time for businesses to use ad serving as a way to push deals and promot... (read more) Author: Watson F

50. Stagflation effects on online advertising July 12, 2022 While we are beyond the worst of the pandemic, we are all well aware that things are still a long way off from the world getting back to the way it was before COVID arrived. The harsh reality is that we may never see a full return to what we considered normal before. There is a lot of work to be done before we get to that point of stability. Across the globe, there are a number of different issues affecting businesses and consumers alike, all of which have to be addressed in the coming months and years. One thing that is proving to be an issue at the moment is an economic concept referred to a... (read more) Author: Watson F

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