Going greener by installing EV chargers will not only boost customer loyalty due to reputation but from a branding and PR point of view, this could also work wonders for you. As more people own EVs, and the drive towards an electric future becomes more and more of the norm, this could work wonders in how a businesses brand is seen and perceived from the outer world. Today’s consumers are more concerned with the ethical reputation of the companies they buy from than those of the past. How a company goes about their day to day ethics is more important now than at any time before. |
Whether you’re a supermarket offering charging facilities to your customers or a logistics company with an electric fleet and its own charging infrastructure, installing EV chargers on your premises shows your company is choosing to go green. EV charging can be part of a larger sustainability goal. It shows you are ready and willing to help your stakeholders keep green too and most of all, it shows you are committed and serious to helping to live in a greener overall world. This in turn allows certain businesses to gain industry-recognized sustainability qualifications. For property based businesses looking to gain country or continent-specific environmental accreditations, installing EV chargers can really help them to tick important boxes for such green certifications / accreditations.
When it comes to more remote businesses like service stations and hotels that require longer travel time, EV chargers will be even more essential. For customers who may have had to drive long distances, having such an infrastructure in place at their facility will only become even more important. This is also true of commercial or residential property owners and landlords and this too is being seen in car parks right across the UK. Companies renting office space will increasingly expect these businesses to offer EV chargers for their employees so it is of no surprise than pretty much all business parks in the UK are now fitting EV chargers in their car parks.
Installing EV chargers will grow your brand’s visibility and draw in new clients. There are websites after all, such as that of Zapmap and Open Charge Map that both enable EV drivers to plan routes, locate sites with electric charging points, add their own charging locations, and create discussions. This too can be seen as a PR opportunity of sorts and can open up a new unique means of brand exposure.
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