Bank customers around the world are embracing the opportunity to personalise their once-generic traditional cash cards. The market and also the role for and of Card personalization has only gone on to become all the more promintent especially in the fintech market. The card personalization process is preceded by a Data Management / processing stage. Data is sent by the customers to a card personalization bureau. The Data is then processed according to agreed customer requirements (SIM cards based on the Profiles agreed to) using company data processing proprietary software and tested for quality assurance purposes. |
Card Personalization, also referred to as “Card Issuance” is the sequence of steps that make every smart card unique. During this process, individual card holder data are loaded into the chip memory, encoded into the magnetic stripe for the case of Bank cards and variable data printed, engraved and embossed on the surface of the card. In terms of its size and scale of manufacture, this can be on a both batch and mass scale and this too is why and how to many industries have requirements for Card personalization manufacturers in the running of what they do.
Direct-to-Card printing processes are also becoming all the more promintent too in terms of what is being offered in the Card personalization market in todays offerings. The black and clear panels are also used in this thermal printing process, but they operate in a different way called “mass transfer” in which all of the material (in this case a plastic resin rather than a dye) is transferred once the carrier ribbon reaches the required transfer temperature. Industrial inkjet printing is also an offering also being seen all the more often and more prominently too. Industrial inkjet printing systems, and the industrial inkjet printheads they are based on, are broadly classified as either continuous (CIJ) or drop on demand (DOD), with variants within each classification.
Laser engraving is a technology that burns data into a card. It enables standard text and images to be added as well as special security features such as microtext, tactile data, perforated images , and variable images that change with different viewing angles. As the latter method, it is a type of printing in the realms of Card personalization that can be conducted on various materials, but it works best with documents made of polycarbonate. Overall, there are more and more means and options of card printing and personalization on offer now than at any time ever before.
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