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Panic not, dear readers - the top bods here at Pocket Gamer haven't decided to turn this illustrious site into some kind of shrine to Simon Cowell's ITV cash cow. Rather, this week's episode of The X Factor actually held great significance for the mobile market. During one of the show's many commercial breaks, one of the first ads for the Nokia 800, the Finnish firm's maiden Windows Phone handset, aired.
Though the ads themselves were shorts - showing nothing but brief glimpses of the blower - they were significant for one important reason: the phone hasn't actually been unveiled yet.
More other busienss: Nokia's first device for Microsoft's platform - the result of a ground-shifting strategic partnership between the two companies - won't be officially announced until later this week at the firm's annual Nokia World conference in London.
But, if the prospect of a new Nokia smartphone fills you with about as much excitement as the idea of The X Factor Live visiting a town near you, there are reasons aplenty for a moment's re-evaluation. Here are five of the best.
Hardcore hardware Panic not, dear readers - the top bods here at Pocket Gamer haven't decided to turn this illustrious site into some kind of shrine to Simon Cowell's ITV cash cow. Rather, this week's episode of The X Factor actually held great significance for the mobile market. During one of the show's many commercial breaks, one of the first ads for the Nokia 800, the Finnish firm's maiden Windows Phone handset, aired. Though the ads themselves were shorts - showing nothing but brief glimpses of the blower - they were significant for one important reason: the phone hasn't actually been unveiled yet. Nokia's first device for Microsoft's platform - the result of a ground-shifting strategic partnership between the two companies - won't be officially announced until later this week at the firm's annual Nokia World conference in London. But, if the prospect of a new Nokia smartphone fills you with about as much excitement as the idea of The X Factor Live visiting a town near you, there are reasons aplenty for a moment's re-evaluation. Here are five of the best. Hardcore hardware Thanks to the unveiling of Nokia's N9 - the firm's short-lived MeeGo handset and close cousin of the Nokia 800 - we already have a fairly firm fix on what the firm's first Windows Phone will have to offer. One of the Nokia 800's expected standout features is its camera, for, like the N9, it'll reportedly pack an 8-megapixel snapper on the back. It's also believed that the Nokia 800's camera will contain a Carl Zeiss autofocus sensor lens. For the unschooled, German firm Carl Zeiss has been manufacturing high-quality camera lenses for about as long as camera lenses have existed. The Nokia 800's camera should not only give the iPhone 4S's much-praised snapper a run for its money, but also the kind of high-end digital cameras usually reserved for the seriously rich. Nokia's software library Microsoft might be something of a software powerhouse, but Nokia has a few cards up its sleeves to play in this field, too. One key component in Nokia's business is navigation specialist Navteq.
Indeed, one of Windows Phone's key selling points once Nokia rolls into town will be the integration of a Navteq-powered Nokia Maps app, which should supplement the existing Bing Maps setup rather nicely. Again, no one bar those within Microsoft's and Nokia's HQ is sure whether the firm's Navteq tech will be made available to other Windows Phone vendors, but it's a safe bet some sort of turn-by-turn navigation tool will be bundled with the Nokia 800. Platform security Microsoft might be something of a software powerhouse, but Nokia has a few cards up its sleeves to play in this field, too. One key component in Nokia's business is navigation specialist Navteq.
Indeed, one of Windows Phone's key selling points once Nokia rolls into town will be the integration of a Navteq-powered Nokia Maps app, which should supplement the existing Bing Maps setup rather nicely. Again, no one bar those within Microsoft's and Nokia's HQ is sure whether the firm's Navteq tech will be made available to other Windows Phone vendors, but it's a safe bet some sort of turn-by-turn navigation tool will be bundled with the Nokia 800.
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