|
Maritime and Marine businesses can often be over looked when thinking of online business marketing and promotion. Although there are hundreds of small things you can do to help boost business. The following tips may help shine over the competition. What is a Directory A marine or maritime directory is a list or collection of business information and contact details usually listed within and related sub-category or field. The editors of the site will read each listing submission to determine the relevancy and quality of the business and content. As with most directories the business listings are grouped together into categories and subcategories. How Do They Benefit Marine Businesses Directories are an important tool in building popularity and promotion of your site and/or service and often help improve search engine rankings and online visibility. Niche directories such Marine Directories will provide far greater exposure for boating and fishing sites for example than a general business directory. The major search engines such as Google, Yahoo and Bing all use directories to help determine the quality and relevance a business websites. All marine industry websites either new or old should try to add there details to a handful of marine directories. Some directories are free some require an annual fee. Most offer a mixture of free and paid listings. Often paid directories offer more relevancy and are indexed allot more often than free directories but this is not always the case. Ofcourse a boost in your search engine rankings is not the only benefit. Marine Directories are very popular for boat owners because they offer a structured and easy way to find local trades, businesses and services in there local area or state. Also most offer a keyword search function aswell for added navigation. Getting a prominent or featured listing in a relevant directory can almost instantly generate reasonable amounts of targeted traffic to your site or service. Where Do I Start? One of the most difficult tasks to starting your submission campaign is finding the most effective directory to submit too. There is a whole host of directories out there, while some offer obvious advantages, others can be heavily populated and offer little in return. The tip is to look for directories that suit your sites topic. A good way to start is Google your keywords along with the word "directory" as a general rule, those at the top of the search listings will be more valuable. Before Submission Only submit your website if it is complete and operational, never submit sites that are under construction. Do not forget all marine directories are human edited so don't try anything to deceiving. Most directory sites will need a brief description of your business, so make sure the person making the submission is able to make an accurate assessment of the business. Your Ready To Submit! So you have found several relevant industry directories to submit your site. Locate a "Submit Listing" button or something to that nature. Some directories will require you to register before submission this is common and more secure. Always when possible choose the most relevant category to your business. Something like Marine Directory > Boat Sales > Trailer Craft - This is perfect! Once you have completed the submission process, you should receive an email confirmation from the site, simply wait for the editor to review your site. In Summary Submit your marine business to relevant directories to help your site get indexed by search engines, direct traffic to your site, improve "SEO" and search engine rank, and always ensure that your site is finished and functional. Lastly submit to the most targeted category. A great resource for marine businesses and boating industry trades is the Marine Index of Australia, this dedicated marine directory is a fantastic resources for boat owners seeking services within the marine industry.
Related Articles -
marine, directory, maritime, directories, promotion,
| 
