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Most research and writing on creativity has focused on individual creativity, the "lone genius," with little recognition of the social and Group Discussion, factors that influence the creative process. Research on creativity has sought to understand the factors responsible for creative people and activities. Personality, developmental experiences, culture, motivation, and cognitive skills are just a few of the factors that appear to underlie creative behavior the review by Mumford and Gusted son does not include a discussion of group processes. Literature searches in the mid revealed few if any citations of GD creativity. Books on creativity or genius also made little if any mention of the issue, and then often noted GD factors in a negative way. Isolation and individual reflection were often cited as key factors in creative accomplishments There was some early work on GD creativity in educational settings by , highlighting the importance of group composition. Promoted brainstorming as a useful approach for enhancing creativity. A recent handbook on creativity does mention group brainstorming but does not include creativity" as terms in the subject index. One constant in this world is change. There is continual change in governments, cultures, economies, technology, the arts, and fields of knowledge. What is the source of this continual change? It could be argued that the basis for much change comes down to the stimulating effects of new ideas. Someone may have a new idea about how to run a country or a company, artists may develop new types of music, and scientists may develop new techniques or knowledge that may have profound impact on society. This type of creativity has sometimes been called "big C" creativity There is also a lot of creativity in everyday life as people try to solve problems at work and at home or on the road in between Of course, many novel ideas may not be successful or impaction. Creativity is therefore often defined as the development of original ideas that are useful or influential with the information explosion and growing necessity of specialization, the development of innovations will increasingly require group interaction at some stage of the process. Most organizations and much of the scientific process now rely on the work of teams with diverse skills and knowledge. The main proponents of group discussion creativity have been associated with innovation in organizations. Began in the promote About Group Discussion brainstorming as a useful technique for generation of novel ideas. Discussed group factors in his volume on stimulating creativity, and processes were given a central role in the theory of organizational creativity by. The greatest enthusiasm for GD creativity can be found among those who promote teamwork; Bennie and collaborative learning. Although work teams and collaborative learning have become popular fixtures in organizational and educations
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