With the rise of men's market, luxury retailer of men began to launch its own series of stores, from the sale will be an atmosphere and aesthetic distinction between men and women.
Earlier this month, Hermes Madison Avenue in New York opened its first men's shop. The store area 2450 square feet, interior resembles a traditional tailor. At the same time, Ralph Lauren plans to transform RhinelanderMansion year flagship store, clothing and accessories for men. Coach handbags brand high-end market will be 5 to open in mid-Bleecker Street, a new men's store.
Ocean on the other side is also undergoing a similar thing: luxury brand Lanvin in Paris in September 2008 closed Lundunbangde Street women's clothing store, while the famous St. Xavier Street, tailor opened a men's shop in the region. Vivienne Westwood men's shop in Tokyo, after the success, but also in the Conduit Street, opened a new men's store. Last year, Louis Vuitton men's clothing department at Harrods renovation next opened a separate men's store.
Pairs of Hermes, the new male-based store will sell everything. Artistic director of the brand product Veronique Nichanian men explained: "We want to show Hermes for men to build a complete world, through the clothes, shoes, bags, boxes." Coach North American retail president, Mike Tucci, said their new men's store is a " laboratory, where we could carefully selected for the next series of experiments to do. "
Needless to say, the purpose of opening these stores, not just for men selflessly to create a better shopping environment. These men's luxury brand stores as untapped market segment. According to market research firm Euromonitor say, even in the mature markets of luxury goods, such as the United States and Britain, in the past five years, sales of men's designer clothing is the women's double the growth rate, while the men's retail market in the Far East is the world's most powerful. Korean women in luxury goods, for example, from 2005 to 2009 period, an increase of 7%, while the male market, the figure is 48%.
For trend prediction LS: NGlobal editor Max Reyner said: "Men like Women affected by economic crisis, as relatively large, it is still great potential." But men still need to cater to. "To create such a place, similar to the gentlemen's club, all dark wood, there is no trendy music, they can freely take the time to 'grazing'."
To create a unique male shopping environment, more like the men back to the store, rather than leave their shopping on the Internet. According to PayPal's survey, the British men in the first half last year's online more than women, per capita consumption of 672 pounds. Beginning in 2006, the men began to online shopping at an average annual increase rate of 839,000 people. Christopher Colfer, CEO of Dunhill, said men's apparel and accessories market has expanded, this increase in the number and series are also related. Dunhill's Mayfair store (gentlemen's club) BourdonHouse2008 opened, providing male clothing and gadgets, leather goods, as well as spa, hair salon, as well as the private screening room. The company plans to open next month in Hong Kong, a similar "home." Although the economy is still in recovery, the shop's business better than expected. Colfer said: "Our lease is 130 years, so we have to come from a long-term plan."
Investigation Agency Milton Pedraza, CEO of Luxury Institute is that men are luxury stores, such as the development of Bourdon House is a luxury industry has become increasingly concerned about the service is all about. He said: "These stores represent the opportunity to provide a superior customer experience." Pedraza said, and women do not like men not like so much shopping, so the brand must work harder to please them. "Men are accustomed to luxury consumer acceptance of expert services, such as their tailor." I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about corduroy jeans , cotton voile welcome to visit!
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