Lingwu city in ancient times known spiritual state, is located in the central core region of Ningxia, the city through the implementation of "raw materials strategy, quality strategy, brand strategy" line of cashmere industry has not only created the Autonomous Region of Ningxia Cashmere 80% of output, master of China's nearly 50 % cashmere resources, and has become 60% of the distribution center for fine dehaired cashmere, its cashmere processing capacity is also accounted for 30% of world production is about 70% of the worsted fabric in Europe also produced there. In order to rapidly interpret Lingwu cashmere industry reason for the development of, the reporter recently visited the Lingwu City Mayor Mr. Gao Hexin.
Lay the foundation for development of raw materials strategy
According to He Xin Gao Lingwu Mayor introduced Lingwu cashmere industry, the advantages, first of all reflected in the acquisition, primary processing sectors, each year in April, and goats out of velvet season, Lingwu cashmere staff will acquire in-depth Xinjiang, Qinghai, Inner Mongolia, Tibet , Shaanxi, Shanxi and Gansu, and even went to Mongolia, Afghanistan, Turkey, Iran, Kyrgyzstan and Nepal and other countries, from the hands of door-to-buy raw cashmere herders until September before returning home.
The city has more than 5,000 people engaged in the acquisition of cashmere, wool production where the acquisitions where there are staff Lingwu cashmere footsteps economists as the "world's largest cashmere purchase the best team." Lingwu city emerged in each year's "Cashmere acquisition of experts" to be commended and awarded.
At present, the Lingwu City, was acquired up to 4000-5000 tons of raw cashmere and master nearly 50% of China's cashmere resources, has become the Northwest's largest collection trafficking, processing and marketing as one of the cashmere industry, distribution center. A large number of cashmere in Lingwu distribution of the original velvet, cashmere carding industry in promoting start-up and development, bigger and stronger cashmere industry has laid a solid foundation.
Fine cast city brand strategy
Implementation of the fine development strategy in the implementation of the strategic raw materials, based on the second step in the development of chess Lingwu cashmere industry. Gao Xin He introduced, in order to improve the quality of cashmere products, Lingwu City Bank Cashmere industry, Jiayuan cashmere industry and other companies actively introduce Germany, Italy, Japan and other world-class spinning, the system Shandeng production equipment, adopt various forms of equipment and technology of improvement, implementation of the Joint aircraft operations, to allow the extraction rate and the velvet greatly increase productivity.
Bank of cashmere industry in the light of international, national, and industry technical standards, based on established industry standards more stringent than the technical quality standards, access to Ningxia Ningxia Technical Supervision and the Entry-Exit Inspection and Quarantine Bureau's endorsement.
In September 2006, Lingwu City by China Textile Industry Association, China Wool Textile Association awarded "China's fine cashmere industrial city." In August 2008, Lingwu City, awarded by the Chinese Association of Animal circulation "China (Lingwu) International Boutique Cashmere capital" title. In 2007, the western city of hundred Lingwu County, among the most investment potential of small and medium cities nationwide hundred.
Re-branding strategy to promote large-scale development
As Lingwu City, the only one listed company, Bank of Cashmere cashmere industry is the country's largest corporate acquisitions and international markets, the largest boutique dehaired cashmere, cashmere supplier article. Many international brands on behalf of the company's OEM production of cashmere sweaters and other high-end products, profitability is very strong, but directly to the end consumer brand clients have access to this industry chain, most of the profits.
Now, Bank of cashmere industry will market position in the international high-quality raw materials markets as well as the high-end cashmere market for manufactured goods. Hopes to seize the domestic supply of raw materials markets and international brands, including the dual advantages of high-end consumer market, creating fine cashmere manufacturer in China's brand image.
He Xin Gao mayor, said that since China is a big country cashmere, cashmere products should be in the market to have more say in participating in international and domestic competition, the main weapon of cashmere products is to have a loud brands. Future Lingwu will vigorously implement the brand strategy, focusing on cultivating a thousand snow, velvet Code, Feiluo Shi, Pa Shenandoah a new batch of their own well-known brands, to promote industrial optimization and upgrading.
2010, so that Lingwu dehaired cashmere output reached 3,500 tons, cashmere sweater knitting 500 million pieces of cashmere production value of 60 billion yuan. In June 2008, Lingwu City, cashmere industry, selected the top 50 brands of Chinese industry clusters, marking the brand Lingwu cashmere industry cluster project officially started. I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about bonsai tool kit , custom pocket knife welcome to visit!
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