December 22, 2008 7:02 morning about 40 minutes, I released a synchronization value in China and Chinese blog, entitled " Niu Gensheng Or "abandoned" Mengniu Dairy Zheng Junhuai want to revive "the exploratory essay, attracted the attention of many media have caused the" Daily Economic News "Friends Zhang Xiaojun attention. Subsequently, Zhang Xiaojun conducted random interviews on December 25, 2008 wrote, "Ely released from prison to carry former chairman Zheng Junhuai 4.0 billion Teng jumped back? "The explosive news. Message in the explosive spread, but what we want in the end, what to expect, concerned with? If Zheng Junhuai really back, then Zheng Junhuai back a dairy empire can recycling? Zheng Junhuai comeback can save abjection Dairy? Yili Zheng Junhuai back Mengniu not agree it? Many valuable things we can ask.
Sanlu bankruptcy Mengniu Dairy huge loss Erie difficult to change short-term pattern of
Called Melamine Chemical products enterprises in the Chinese dairy group experienced the fall of 2008. To question the global market to examine the eyes of the Chinese Food Safety Economic interests and the balance of business ethics to become the next Chinese enterprises need to make up an important lesson.
This year in September, with the Sanlu milk powder Exposed, the Chinese dairy companies are using various types of dairy products was found to contain different proportions of melamine. "In fact, as early as a single point of Sanlu milk powder incident came to light, that is, came news of the dairy industry, once a thorough investigation, the Chinese dairy industry will face the industry crisis." Dairy industry, told a reporter, it means milk containing melamine has been the prevalence of dairy enterprise.
With the international public opinion pressures and intensified domestic inventory, including Mengniu, Yili, Bright So almost all domestic dairy companies were found more category products contain melamine. Consumers panic. For a time, snapping up foreign dairy has become a trend, the backlog of domestic dairy products, such as mountains. Even on to the government, down to the business introduced various measures to increase milk quality supervision, but the dairy brand, and challenged by the moral condemnation of the products Sell Difficult. According to the Ministry of Health recently
informed Of the total consumption of Sanlu formula milk powder and other problems lead to urinary tract abnormalities in children with 29 thousand people. 23, 400 from the country Sanlu 1 Proxy Shijiazhuang Sanlu Group headquarters in business concentration, recovery and recall of products due to advances several hundred million dollars shall return. There agents are expected, coupled with outstanding dealer loans, farmers shall receive milk and packaging, additives, supplier payment, employees severance pay, a conservative estimate, Sanlu total liabilities to nearly 2 billion yuan.
Sanlu doomed bankruptcy, will be Dec. 26 to 31 creditors for review. Mengniu Dairy Board preliminary estimates, the company ended the year by the end of December 2008 there may be up to 9 million deficit. JP Morgan expects the performance of Mengniu Dairy took a plunge over the next three years, is expected to expected 2009 and 2010, a net loss of 266.9 million and 222.6 million yuan.
Earlier, a dairy giant said the General Assembly in dealer sales have recovered 85%, but industry analysts say, the situation will be lower than this figure. Insiders pointed out that Erie is also expected this year, reported losses. According to reliable sources, the Erie in 2008 because the event is about 2.3 billion loss. Other dairy companies have been subject to varying degrees loss. In the Sanlu milk powder incident, some get a good reputation in the business, such as Wanda, flying crane and other inputs at one time increased advertising sales, showing the national expansion of enterprises to squeeze into the first-line determination of milk. Other places once pasteurized milk company sales increased 30% to 100%. However, these local brands can also be made of national brand consideration. Some experts argued that Sanlu milk powder incident was an opportunity for these dairy enterprises, but mainly to see whether we can achieve beyond their strength. National brands previously marginalized local brands have been breathing space, but the expansion requires milk, marketing and many other base. Experts predict, the country's dairy industry structure will not easily change the short term.
Mengniu Dairy broken sword pole damage Zheng Junhuai staged a "Return of the King"?
FAO statistics show that nearly 10 years, the world's milk production from 1% to only 2% of annual rate of slow growth, the current milk production was 594 million t, including raw milk production mainly concentrated in the developed countries. I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about pet bottle cap , child resistant caps welcome to visit!
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