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Results of smoke and mirrors endorser doors - doors, windows and doors hardware, decoration hardwar by zyzy wang
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Results of smoke and mirrors endorser doors - doors, windows and doors hardware, decoration hardwar by ZYZY WANG
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| Article Posted: 06/15/2010 |
| Article Views: 157 |
| Articles Written: 2301 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 581 |
| Article Votes: 0 |
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Results of smoke and mirrors endorser doors - doors, windows and doors hardware, decoration hardwar |
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Business,Business News,Business Opportunities
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Celebrity endorsement is also developing rapidly in recent years the wood industry the rise of Europe to send Zhejiang door industry and movie stars Jiang Wenli Cooperation , To promote the brand quickly get endorsement for the Hong Kong star Esther Kwan's Guangdong sent Ya aluminum door, Xiang endorse the brand image of Emperor Yong Xing Austin door, ask the Hong Kong martial arts star Yuen Biao endorsement of Hennessy (Blue Hill) aluminum door, crosstalk performer Li Jindou endorsement of the Zhejiang Group Hi doors. Rosamund Kwan endorsement doors than music, Eric Tsang signed Janes Locks, door and window industry began to try to take the celebrity endorsement route.
Industry believes that wooden products must be based on ergonomic principles, taking the same lifestyle and aesthetic taste, hire celebrity endorsements are not spur of the moment, but in the context of the time is right to employ the image of the same stars to promote the brand image. Janes Lock Marketing Director Zhaoxiang Chun said the current domestic Hardware Markets in disarray, not technical superiority of the product selling price than those with a technological advantage is even higher, resulting in lack of protection of consumer interests; Therefore, the only domestic hardware companies technology is not enough, but also with marketing ideas, to strive to be hardware industry brand leaders, to bring the whole industry, industrial upgrading.
Products will have a clear positioning, and voice have intrinsic correlation. Run into the creative development of product positioning in the white wooden door, the backbone of the elite's "Skeleton Demon" class, elegant product form thick, before the opening of the Olympic weightlifting champion Chen Xiaomin to be the image spokesperson, giving "high, strong, strength, health," the impression, show the doors the first brand image; Movie Star Jiang Wenli endorsement European country to send door, cabinet sent its endorsement Europe serves the same purpose, Jiang Wenli wife and mother image for the brand promotion played an unexpected effect. This is also the distributor manufacturer brand selection (where the image of the enterprise group spokesperson) to refer to a condition.
Celebrity endorsements only used properly can turn into Sell Ability to promote consumers to buy and bring sales. Industry people know that the ultimate purpose of brand marketing to product transfer, the transition to the end consumer hands. Therefore, celebrity endorsements is to brand marketing into terminal marketing a quick way to select the place to promote the event properly, organizational communication has done well, in order to "magnify" the means to improve the end-consumer groups favor of the star ( or worship), while the product itself, quality and service and consumer positioning, will eventually translate into sales force to promote consumers to buy and upgrade sales. The same time, promote product awareness, reputation enhancement; the other hand, positioning discrepancies, improper operation, will play a duplication of efforts, or even a negative impact, affecting sales, more harm than good. Hope that the manufacturers can do better at this point, not just stand in front of a roll up in the store, wall star posted a publicity plan.
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