People once the war dairy as "fired, killing, looting," the "Punitive Expedition" to describe. Where "burning" is the business in the market burn, including a large number of advertising, market demand aroused; "kill" is a bargain in the market to price competition, price war, so that some SMEs helpless withdraw from the meager profit sector; and "grab" is the most intense battle dairy performance?? "grab milk."
Food industry network HC Early 90s of last century, the Chinese have not yet established the habit of drinking milk, the then Chinese Dairy For stimulating consumer demand, market development is the problems faced by enterprises of all milk, "go first to the market, find cows," the concept of affect development of the industry. Before and after 2004, as people Milk Enhance consumer awareness, consumer demand surge in milk, milk competition between enterprises is getting intense. When dairy products sales growth of up to 30%, an increase of 10% per cow can not meet the demand, the market supply of raw milk.
When the milk to become the bottleneck of the development of dairy enterprises
Dairy industry chain from the point of view, investment in dairy farming sectors accounted for about 75% of the whole industrial chain, processing sectors accounted for about 15%, about 10% in circulation; profit distribution from the point of view, these three part of the profit distribution ratio is 1:3.5:5.5. In addition, cow milk needs from birth to 27 months and establish a stable and secure base for milk at least three to five, a regional milk increased from 100 tons of daily milk production of 1,000 tons to Japan ten years before the project is categorically not will not do. Dairy farming areas are so uneven input-output ratio, and the milk building long-term sustained investment in the short term is difficult to quickly return to short-term interests of the dairy enterprise driven by market continued to adjust their strategies in the market inputs and milk into the swing.
When the milk into a bottleneck restricting the development of dairy enterprises, the dairy enterprises began staking their claims, but the dairy enterprise's started taking in milk, dairy intention is to occupy the monopoly of resources, and not the milk depth of the development and maintenance, not enough to change the culture process is much larger than the abnormal situation. Some enterprises have set up bases in other companies milk milk collection station, or to outsource milk farmers receive from the company concentrated milk stations, which also led to the "milk tyrants," "milk dealer" generation, comparable to last year Dairy Earthquake The "melamine crisis" also is the disease that lead to consequences. When the milk into dairy enterprises
advertising signs Melamine incident, the Chinese and foreign enterprises have in playing the milk, "milk" brand, some companies, "spokesman," will be on every occasion, "milk", and flaunt their own milk with a milk base is in gold, natural Ranch, north latitude 47 degrees ... ... 1:00 "milk marketing," popular, instead of squandering many to charming eye:
Erie : In Inner Mongolia, Heilongjiang, Liaoning, Shandong, Shanxi, Hebei, Xinjiang, Sichuan built "across the East and West, North and South aspect" of the milk base, already has China's largest high-quality milk source base, nearly 200 high-quality pasture months, controlled breeding cows more than 2 million, claiming he has a Xilingol, Duerbote, Xinjiang Tianshan three gold milk base; Mengniu
: The country has established seven million head of modern large-scale dairy farm, and the planning for the future will be all over the country to build 20 modern farm, Heilongjiang (Harbin), Sichuan (Chengdu), Shandong, Hebei and so are its production figure;
Grand national market of some regional brands also played high-quality high-profile real estate concepts?? Flying crane raised 47 degrees north latitude "golden milk with" nurturing high-quality milk, the health hype its creating ecological industry chain; mountain dairy spare no effort to recommend Heilongjiang milk-based natural advantages ... ...
Foreign brands Yi Ru, the recent Dumex , Wyeth, Abbott and other brands have taken a new advertising, promotional content all around the "milk quality" theme ... ...
These claims for the business, insiders can not help but worry: "'across the East and West, vertical and horizontal north-south'! In such a large span, the future of the milk quality can be safe and effective to control?" I am China Crafts Suppliers writer, reports some information about ge electrical parts , bp 2l14 battery charger.
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