Editor's Note: A few years ago, household appliances enterprises are competing on price, while the last two years, at the same price, the Competition is the gift. The pots and pans from tens of dollars to thousands of high-end audio called on, from the "buy high-end products would send" to "as long as Maijiu Song", a new promotional campaign smoke in people's unconsciously pull open the curtain. While it is true that many consumers to benefit war in gifts, but some consumers have kept complaining that some more this leads to consumer disputes. What is the gift of nature in the end? Gifts Do you want to price codes? Gift is not also the quality of the mark, logo, description and complete ... ... the face of the consumers of these questions, this reporter conducted in-depth interviews.
Gifts into distracting characters
Buy large home appliances small electrical appliances, buy a home appliance 45 may be wonderful reflection like gifts, took gifts manufacturers may obtain merchant gift ... ... the past two years, in Fan Quan, sweepstakes and other promotions outside of the traditional , home appliance manufacturers in turn gifts as promotional tool. Appliance products gifts playing better than war war also lively, Walk into any appliance store can see the eye-catching promotions, small for drinks, electric kettle, electric iron, electric pressure cookers, rice, rapeseed oil, big to send washing machine, microwave oven, induction cooker and so on.
Zizhuqiao in South Beijing Gome stores, reporters saw the price reduction is not only yellow, special tag impressive, such as hills, like piled high in the sales pavilion, or the central display in the home appliances are also on top of the Gifts melancholy. One consumer told reporters that she had finally decided to buy Siemens refrigerators, in addition to brand appeal, it also because it comes with a beautiful kitchen. While another consumer Ms. Sun said, In fact, buy household appliances, the store's prices are similar, that is, how much more than gifts, Whose gifts and more promotional efforts, the Consumer naturally willing to go.
Stores in medium and large microwave tower Beijing in sales area, the reporter saw both beauty and Glanz gifts piling up in the sales area will be among the products on the shelves are also placed next to the steamer, grills and other gifts sample. See's arrival, the United States of the promoters came around immediately, while introducing functional side of the recommended products gifts. When a reporter said to look at other brands, Galanz the promoters immediately launched a promotional campaign enthusiasm and barbecue stand in each other's gifts, on the basis of the steamer, plus special gift bowl with microwave ovens and other kitchen supplies. 1 to 2 to the two bonus gifts escalating.
Disputes often touched off a storm return gifts
Gifts worth as little as a few dollars to more than several hundred dollars. Lured in gifts, consumers may change the minds of the original favorite brands and models developed, the final choice often deviate from the rational consumer to buy the track, or even fall into the consumer trap. However, promotional giveaways and other promotions, like the power of interpretation is always firmly in the hands of merchants and manufacturers, their interpretation is often overbearing. For example most of the stores provide that goods with gifts or coupons in return, the gifts or coupons to be back, if the gifts have been used or loss, consumers must buy to store provisions.
Beijing not long ago to the newspaper to reflect the consumer Miss Jiang, home appliance store to buy her a phone, he was given a two cola, Coke took home his family drink. But the phone useless to two days out of trouble. She took the phone back to back, stores that can be returned telephone, but must also be returned gifts can not be returned should discount purchase, according to the provisions of 6 yuan each to listen to Coke, two of 12 yuan. Miss Jiang said he received gift shopping is voluntary for businesses, because the shopping centers to sell the product quality problems lead to return, why require consumers to bear the gifts of the loss? She also told reporters, in fact, request a refund for gift store she can understand, after all, who would not make a loss of sale, consumers can not get something for no reason to give. But the supermarket only 34 yuan a cola, cola store large quantities purchase, the price certainly lower, and now she has to listen to 6 yuan each to buy a price equal to the gifts still make a profit, This is too unreasonable.
Contrast with the foregoing, Hefei Consumer Lee recently received gifts but ran into retirement may not need to buy such a gratifying thing.
I am China Crafts Suppliers writer, reports some information about electric riding toy , reflex helicopter.
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