3.15 Consumer Rights Day is a consumer safeguard their rights, output dark and evil side of a strong market opportunity. In the past year Projector Development of the market concentration in the mainstream brands marked increase in the context of the overall market downward trend in the level of complaints. Complaint in the past, particularly around the point of view of the light bulb issue of complaints, there has been much improved.
09 Projection Consumer complaints down According to the research showed that in 2009 began to formally enter the projector market, the brand out of phase. Projector market share of centralization of the whole, the number of market-oriented firms are rapidly reduced from 30 to 10 or less. Occupy the top ten markets and the market Sell Significantly improve the ratio of the number. Gathered in 2010, the projector market will reach the top five sales lowering their prices for the overall market over the past, some have been active in sales of smaller brands are endangered. The next three years, the projector market, the brand concentration than doubled in 2009.
Projector brand in the context of growing concentration of market, consumer market, the percentage of complaints dropped significantly. On the one hand projector product itself Technology Progress, especially in the light bulb life and other technical advances, significantly reducing the likelihood of related complaints. On the other hand, the increasing focus on the brand market, makes the projector market, the overall service levels continue to rise, firms significantly increase brand awareness, quality after-sales market has improved significantly.
The main market in the projector tends to reduce the proportion of consumer complaints service, market competition pattern and order in the context of an increasingly obvious, in 2009 the projector industry has emerged in particular markets, the growth of the consumer complaints.
TV Projector and other new technology products into the hardest hit
09 complaints projector, TV projector, mini projectors and other products as the hardest hit. Degree in the immediate after-sales service, product durability and product performance and degree of product fit the basic description of the three areas, consumers expressed a great deal of dissatisfaction. Can not find the sale to buy the product or service without delay phenomenon must have occurred.
More serious, point of sale market segments and micro-projection TV Projection product performance and product descriptions serious discrepancies, suspected of false propaganda of issues abound. For example, less than 50 lumens brightness in a branded micro-projector, actually claimed to cast a 70-inch big screen. And the actual projection of the basic 70-inch screen can not "appreciate"; a projection TV screen effect known as well, but consumers have found extremely uneven screen brightness, color, color cast serious ... ...
Description and product for such sales do not match the situation, because non-brand, small manufacturers, and even a place to play shot-for-sale mode, even if consumers use the media or the legal means to protect their rights to compensation is also likely to very small. These phenomena constitute the projector market in 2009 consumer complaints, rare "growth."
Addition to product their own problems, projection sales there are certain aspects of the complaints increase. The main growth in this area comes from the "net share" market. Especially in Taobao C2C and some other unknown Online Shop to buy mobile phones projection, micro projector, TV projector and other non-mainstream brands as the most prone to trouble spots. Disputes in this area mainly in service and products with no one to turn two very different expectations.
Projection to the mainstream consumer brands is the key
Projector products consumers may face service needs can not be eliminated. How to guarantee a stable and reliable after-sales service have become the consumers most concerned about.
After-sales service for manufacturers, network coverage, quality of personnel, spare parts of the reserve level with the strength of a relationship between brands. At the same time, if disputes arise, manufacturers seriously, processing speed is soft and companies on brand strength and importance of virtual assets, the degree of relationship. Therefore, the general consumer market, the more big projector brand, quality and service the more perfect should be the first choice of consumers. I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as plastic insulated coffee mug , wide base mug.
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