|
Cosmetics The sale is a traditional sales model, in fact, like a marathon, as long as the able-bodied can participate, no special tricks, usually much practice, perseverance will succeed. Many of our dealers are very obsessed with what manufacturers have unique ideas, make themselves more with less. In fact, think about it will understand, and now the number of brands on the market, also kept a daily increase in competition so fierce, so smooth flow of information, we are finally at home Xiangponaodai have a special idea, go to market operations, right? an operation, people do not follow suit? Then, in the regional market in the end how to operate a new brand? Distribution Issues may have to change first thought: We do a lot of dealers do cosmetics for many years, have been accustomed to doing, "Pushing Hands" sales, the so-called "push hands "is the basis of their getting goods price plus a certain profit to the market looking for distributors under the clerk received cash, then send business and mobile marketing to help distributors sell under the market, and occasionally engage in one or two activities, engage in The purpose of the activities is not for sale, but to give distributors Yahuo, give the end point rebate fishing fishing distributor enthusiasm, the boss had some time to himself to eat the next meal market distributors, please contact contact feeling. In the end there are no good sales, it all depends on the distributor was. Many dealers are using this method a few years ago to do a success. XXX now took the goods, his instinct was to rely on this experience, after the next market pushed from pillar to do it, no sales, no profits, and distributor of hard to find, troubled, do not do it, has been invested, After much deliberation, only one reason, that is the product not too rubbish, then pulls products do, find or the same problem. In the end What went wrong? Our dealers have to think of, why you been successful? At that time, the product less competitive small, your distributor for cost reasons can not do Proxy Only here, getting goods from you, relative brand terms, you give him the profit margin is relatively large, he is willing to sell your products; and few outlets that time, unlike now, full of shops, everywhere the supermarket, so sales are relatively concentrated, but also easy to manage. Now? A small store owner might be able to host several factories every day a salesman, you give half price, he can give Folding; you receive cash, he can consignment, some even before your salesman or promotion, he (she) Gao Ge 3 5000 also Deputy brands, he (she) has no requirements, but also no cost, as long as making money on the delivery of the goods, you use now compete with him? This is the "death-defying desperately afraid, desperately afraid to life of "truth. There are many shops to the factory owner to play three or five thousand, and he himself Brands, and you say he is selling your product or sell his own product? You think good customer relations situation, he has been Take with you the brand before, it was only because the brand in your area that sell for a long time that he did not push that many customers will take the initiative to buy, he can not be non-take your goods. Feeling good customer relations, do not give him money, he will sell your products? Therefore, distribution of the adjustment of ideas, how to adjust, I think, remain the same, we must grasp the initiative, as long as they possess the initiative, sales will have a guarantee. According to this principle, in practice, we should note the following issues: 1, Diandaqike, off the big bullying the shop, some network operators a longer time, he has no mind to help you sell products to earn a reasonable profit, and his ass get hot face to cold than to develop some new outlets and a number of products less blank network, as long as the boss you can actively cooperate with the sale, as there will be a reasonable return; 2, to the distributor point deduction can not be too much, XXX this new brand, what is the real value of in the end, no one will have a clear sense, you give the higher discount, distributors will still think too much of your profits, or will not stop with the gifts you want to put demands on you, may have no room operation, but you give do not give, do you want to, distributors will be uncomfortable, will not sell your products, and better to see high profits, usually to allow sufficient space for operating profit, the distributor but that you support his large, this is the psychological sense. The same piece of clothing shops offer for 200 yuan, the last 100 transactions you may not buy, that boss or earn more, and replaced by brand, opening in 2000, the last 1800 transactions, you are psychological rather complacent, cosmetics sales are equally truth; 3, sales rely on ourselves, that is, must be a sufficient number of outlets has its own full-time promotion, promotion is by selling XXX eat, she did not retreat, do not you add pressure, she will try to sell their products , no sales, she has no income, to the store owner, as long as customers in his store consumer, what to buy products that he has a profit, why should his effort to sell XXX? only have sales, management, it will good sales, because the country in addition to Shanghai and Guangzhou have a very small number of sellers is outside the individual brand loyal customers, most of customer loyalty is not high, which means no matter what product, as long as someone Selling what is blowing, you must have basic sales, if the customers do not eat that, then why the market will also introduce so many new brands? I am an expert from tool-cabinet-china.com, while we provides the quality product, such as Top Chest , China Tool Cart, Tool Cart,and more.
Related Articles -
Top Chest, China Tool Cart,
|
