In recent years, toys and baby products in these two industries either from the products, distribution channels, or exhibition point of view, and their integration trends are becoming increasingly visible and more active. By the global economic crisis, the impact of Chinese toy manufacturers are targeting new niche billion yuan Yu Wan infant products consumer market.
Reporter March 11 from Guangdong Toy Association learned that the second half of 2008, a material at the end and the beginning of the economic crisis is sweeping the globe. As the world's largest toy production and export base, China's toy exports have been the impact of large, faced a severe test. According to Chinese customs statistics show that China's toy exports last year, 19.83 billion U.S. dollars, down 22.46 percent; Guangdong's toy exports 12.754 billion U.S. dollars, down 25.29%.
On the other hand, a long time, China's toy exports of processing trade mainly in the unfavorable position of the supply chain profitability, but also a high degree of dependence on the world market and therefore difficulties in the economic crisis. However, many Chinese toy enterprises in the shadow of economic crisis, tough forward, trying to find a new breakthrough. The total size of more than 1 trillion yuan of the China market of products for infants and young become the toy manufacturers to develop one of the goals.
Experts point out that on the one hand, with the continuous improvement of living standards, people's consumer awareness is changing, parents were concerned about the usefulness of baby products at the same time, it wants its mix of entertainment, educational, potential development, functional training and various functions , which make it blend with the toys have a good point; the other hand, both the toy industry, or infant and child products industry, developed to a certain extent, are seeking new growth point, are expanding to the adjacent sector.
According to statistics, in 2009, mainland China more than 16 million newborns. Sociologists believe that China is experiencing since the founding of New China, the fourth wave of "baby boom", the time will continue until 2015. The new wave of "baby boom" created the appearance of a large and full of potential market demand. Mainland, 0 to 6 years of age now number nearly 170 million baby. It is estimated that the mainland infant supplies more than 30% annual economic growth rate, market size by the end of 2008 reached 850 billion yuan to about 2010 are expected to exceed 1 trillion yuan.
It is understood that the U.S. economy, baby, toys, accounted for 50%, while China's economy that the proportion baby about 5%, experts believe that this is a matter of cultural differences. Toys for American children is a life of daily necessities, while in China, the toy is still part of "pure consumer goods," the ranks, and only when the "necessity" to meet, the only "consumer" desire. However, in recent years more and more Chinese people by the educational ideals of modern Western civilization, the impact of the attitude towards toys are also quietly changing. All of the infants in the promotion of the integration trend of supplies and toys rolling forward.
It is learned that, in order to cater to this booming trend,
Shows a lot of toys in Mainland China have plans to introduce, expand baby products. Forthcoming in April 2010 at the 22nd session of the Guangzhou International Toys and model show for the first time singled out as an independent exhibition - Guangzhou International Fair for baby products for baby and toy companies to build products platform. It won a number of exhibitors and buyers to support, not only show 100% increase in the size of Jiaoshang Jie, has confirmed that view will show the number of professional buyers far beyond previous. I am Components Electronic suppliers writer, reports some information about beer bottle koozie , insulated lunch totes.
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