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From the reform and opening up, China's sports goods industry to rise, this business seems to naturally formed two schools: one is Chinese brand to do the "locals", one for foreigners "to do the wedding dress" and "processing school." Two schools get along, get what they want, and do not take the profession. However, a Chinese accession to WTO, as in the calm ocean waves stir up a piece of the world and China, two major markets thus become a big market, Chinese goods to step up into the world market, foreign brands lose no time in attacking the Chinese, the two schools finally face to face in the market, the product of the confrontation began. Unexpected but inevitable reality is forcing two schools to contemplate their future business, make new choices. Responsive companies already taken new steps, located in Jiangsu Yangtze River Delta Jinling Sports Equipment Co., Ltd., contains all the great boldness of vision to make a new decision: on the one hand make their own brands, on the one hand and the world-famous brands Expand cooperation, "not two sweet cane" to "extensive cultivation Bo income." Jinling Li Chunrong, chairman of that company, "tone" after the results, and said: still safe to walk on two legs. So how come Jinling in the end a world? Buried plastic Brand In establishing brands of products, a friend working in the province of the Li Chunrong wrote: Since it is the enterprise of Jiangsu Province, the brand is called Jinling it. Old Lee also liked the name, so "Jinling" has been used by them so far. May be a product called the name of their native lands, they hold no shame to give folks the simple wish, what products do not take it lightly, meticulous, cautious and conscientious. Township enterprises as a self-made, Jinling started out from doing basketball. They keep improving, getting better in the market, thus breaking his own place. To Lao Li forget the Asian Games. Tender at the Asian Games basketball equipment, Jinling in basketball over the four brands only after they moved into the Asian Games basketball Jinling field. Asian Games basketball was chosen as the special equipment of Nanking, Nanking to achieve a big leap in that year, their value for the first time more than 10 million yuan. Beyond should be the old saying goes: optimal for sesame steadily high. In 1995, the output value of 60 million; in 2003, output value of one million; in 2004, output value of 1.2 billion. Years, Jinling is to achieve an annual rate of 20% growth in leaps and bounds forward. Jinling not only do basketball, while basketball is their "housekeeping" products. Their products have achieved brand extension: track and field, soccer, volleyball, tennis, badminton, swimming, fencing, table tennis, optical display devices, bleachers seat ... ... and they do it well, as do all items listed above, Jinling products have been the General Administration of Sport of China Sports Association of approval, the quality of designated products or get recognized. By 2004, the product variety of Nanking has reached 737. Zhangjiagang Daily, a reporter exclaimed: If the sporting goods companies have "singles champion" and "all-round champion" parts, then, Jinling ... ... is the sports equipment "around champion." Although this point was some over, but if that is the sporting goods industry Jinling most complete one of the enterprises, it is not too much. Some people say: Jinling these years to focus on hard at branding, the judge should have said was accurate. These years, they made to the basketball national best, devoted enormous effort and money. From high-strength safety glass of the backboard, the basketball goal of the electrostatic spray, used steel, materials, pickling, degreasing, phosphating ... ... they are a part of a part of the study, improve, setting. In order to produce a higher level, they are currently in the basketball in the production process of the mold has been achieved in many key processes using advanced equipment. Saying goes: ten trees, takes a hundred years. After 20 years of unremitting efforts, Jinling brand sporting goods industry in China has already established a good reputation to win a national brand in the market, also won people's hearts. Looked up at the market Are Jinling branding, expanding the market at the time of smooth sailing, but the whole market is changing quietly: other brands of basketball in other countries are busy tapping the Chinese market's door. Not only that, track and field, gymnastics, various ball games, boating, sports facilities, fitness equipment ... ... many large and small, foreign brands through the WTO, Gang Feng unexpected, especially in Beijing by the International Olympic Committee set to host the 2008 Olympic Games host city, the international brand is rush, the national sports brand in the Chinese market this traditional territories by a strong challenge. However, Jinling, after all, the market competition and flame out in the face of sudden change the market situation, they did not panic but calm response. Their analysis, their products and international brands compared to is not nothing but a great advantage, which, excellent cost performance is the most prominent advantage. Therefore, they are determined in the market changing, through his own strengths done enough to market their own brands and bigger. In addition, the international brand of high-grade, high quality, high technology content and strong brand appeal on the market can not be taken lightly. To this end, they took the international brand stretching them over to the "olive branch", and negotiate them one by one, and choose a number of well-known brands to cooperate. At present, the Japanese track and field equipment brands Indonesia, weightlifting and fitness equipment brands slave race, the American School Basketball brands Ji Boer, and South Korea's largest sporting goods company, have established cooperative relations, and Nanking. Jinling So with these brands, in addition to jointly develop the market, the more important objective is through cooperation, enhance the technology level of products of Nanking, and explore the road towards the international market, thus improving the brand and corporate awareness of Nanking. Happy to walk a new path Advantage of walking on two legs now felt. The most direct result is the Jinling has started international brands from national brands to the transition. Currently, Jinling the international market is slowly opened, Jinling production of basketball and track and field equipment sales to more than 40 countries and regions in the world, only Egypt's exports of more than 200 on an order, Deputy basketball. In 2005, 34 meet the technical standards for high-grade hydraulic FIBA basketball export Egypt. To this end, the establishment of the Ministry of Foreign Trade of Nanking. Factory Trade Statistics Department I am an expert from coredrillingrig.com , while we provides the quality product, such as coring rigs Manufacturer , China masonry drill, boring rigs,and more.
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