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Nanjing appliance outlet "shopping" after three days, the price recovery - home appliance stores, h by wgre ergrg





Article Author Biography
Nanjing appliance outlet "shopping" after three days, the price recovery - home appliance stores, h by
Article Posted: 03/06/2011
Article Views: 59
Articles Written: 1512
Word Count: 799
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Nanjing appliance outlet "shopping" after three days, the price recovery - home appliance stores, h


 
Business,Business News,Business Opportunities

  " States United States "Entered the city and caused the appliances," war ", naturally came to the attention of everyone gathered in Nanjing, home appliances market. As Suning , Five Star The State are good at the Big Three U.S. price momentum, so the first time the Big Three together, they hit the "price shopping" stage. However, yesterday's Tafang market and found that various "shopping" a three-day prices, have all been restored to the level before.

Market Competition So keen, why the Big Three spontaneously in turn drop the price reduction?

Or lens back on the first weekend of this "tripartite confrontation between the price": Air conditioning "Bare net" TV , Home Theater 3 folded sale, flat panel TVs fell 40%, 1 per fridge ... ... It is understood that the eyes of people in this hyun commercial war, the price of home appliances in Nanjing than in the previous section does have a more significant decline, which greatly stimulated the consumption of overflowing , late-night queue, sweat buy, only weeks 61 Days, Nanjing, home appliances market Sell Volume reached 270 million yuan, is usually seven to eight-fold the weekend.

However, with sales figures across the board gains across the board, individual but admits that he is not easy. Director of regional management center in Jiangsu Suning Tian Rui admitted that "soldiers" who need to rest; States United States East China Zhao Fei, general manager of the second district has made, from the salesperson to management, have been exhausted in urgent need of rest.

Giants fatigue, there is also a deeper reason. Gome, Suning, three of the five-star Operate Model and the market Operation Methods are almost identical, namely, by expanding the scale of a large number of new stores opened, and then use orders to the manufacturers keep the prices down, reducing the purchase price, earn post sales, which enabled the rapid expansion of business scale in a short time. Statistics show that the average first-tier cities in the country the day the United States out of 6.7 store, Suning opened the day in Tier 2.7 stores. However, one can not avoid the fact that the larger the store the more shops, profit sharing talks about the thinner.

7 ? 5, Gome's a piece of paper in the stock market announcement on the company's recent decline was the explanation shall be: because of the fast expansion, the network expanded to smaller cities, where Client Generally low purchasing power. The same time, to increase market share through price cuts, and some high-margin product demand contraction. Suning Despite the recent approval by the second Equity Division Reform, easily solved in the hands of natural persons worth 3.5 billion shares of circulation, the stock rose again and again, but not from the stock market cycle Suning how much ready cash, in addition to Listing Raised 400 million yuan of foreign funds, accounted for almost no cash. This shows the rapid expansion of the pain!

The weekend, Gome will open a second store in Nanjing during the year, there are eight stores will be gradually opened up, Suning, and five-star also many more new stores opened in the preparations. However, for consumers, the price of the initial flame heated shop brought excitement to them, is not it will always continue? Of the store concerned, a store opened to drop the price to attract the eye, and then not have to continue to open a drop-down price? So back and forth has really stand it and tired.

Nanjing University, Dr. Zhu Qiang said sociology, re-circulation long-term, if the accumulation of transaction a month into the past few days, the long-term stable development of enterprises and to no good. Moreover, the turnover of businesses and customers, the contest is only surface deep-level contest of the customer is invisible distribution, installation and after sales services. Especially in the various little gap between the price system, the service is likely to be a key factor in the decision victory or defeat.

Fortunately, to this point, individual soon have realized. "King of the fight" after all, is just beginning, more good play yet to come. Therefore, the price reduction after only a few days, paid heed to one side confirmed this competition, from short-term price speculation, gradually to the competitive level of service second protracted evolution. It is understood from the beginning of this week, various strategies are in the business made a corresponding adjustment. The emergence of "home appliances Hospital "" Price Information Port "and personalized, value-added services, obviously the focus of a long-term competition.

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