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Chinese urban consumer appliances satisfaction survey results released - Appliance Service, the Nat by fsb cwqc





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Chinese urban consumer appliances satisfaction survey results released - Appliance Service, the Nat by
Article Posted: 03/15/2011
Article Views: 80
Articles Written: 1405
Word Count: 740
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Chinese urban consumer appliances satisfaction survey results released - Appliance Service, the Nat


 
Business,Business News,Business Opportunities
By the GOME Electrical Appliances Joint HC D & B research jointly carried out by "Chinese urban consumers appliance satisfaction survey results conference" and the "2009 year consumers are most satisfied with home appliances brand ceremony" was July 16, 2009 in Beijing Jing Yee, Hotels Smooth opening. Conference issued the "2009 Home Appliances Consumer Satisfaction Survey Report" and 6 copies of industry satisfaction survey reports. Relevant department heads, award-winning appliance business representatives, industry experts, news media, more than 100 delegates attended the conference.

By the Gome and HC D & B of the common form of "Chinese household electrical appliances consumer satisfaction research committee" for China's household electrical appliances satisfaction carried out research activities, with Gome customers Service Center of a large user database, HC D & B research studies the development of professional satisfaction assessment model, after 3 months of the country in 22 cities in more than 24,000 samples to start a full-satisfaction research, research results through science fair The selection process culminated in the "2009 Annual consumers are most satisfied with home appliance brand."

The appliances satisfaction survey involved Refrigerator , Washing machines, flat-panel TVs, air conditioning, range hood and gas stove six categories of household electrical appliances, research primarily through consumer purchasing household electrical appliances to buy, use and service in three stages of evaluation. Through a rigorous selection process, a total of selected 13 consumer satisfaction outstanding household electrical appliance enterprises.

In the washing machine products satisfaction survey results, Haier monopoly of the washing machine products the best use of satisfaction and the best after-sale service satisfaction, the two best shows in the washing machine product areas highlighted in the market competition. Haier Washing Machine Part China marketing director of small to state that "the depth of excavation consumer potential demand and ongoing technological innovation capability is the Haier washing machine has been in the domestic washing machine Sell Market, ahead of an important factor, while Haier washing machines consumer demand profound insight, as well as product quality and after-sales service of high priority by the domestic consumer recognition is also in reason, we will this kind of recognition into force, with better products and services to repay consumers. "

Refrigerator products satisfaction measurement, the Meiling refrigerator also received a refrigerator products using satisfaction and service satisfaction, the two best for the awards, Hefei Meiling Co., Ltd. Marketing Department Liu Xiangyang Minister that quality and service is Meiling has been the survival of magic in the competitive market today, Meiling in maintaining consistent technical advantages, Meiling adhering to allow more consumers to enjoy Meiling attentive service, "Life would be due to Meiling and more exciting" for the purpose, received two awards we are very pleased, this also means that large numbers of consumers Meiling refrigerator product recognition, this is our greatest encouragement; In addition, Siemens was the refrigerator products tied for the best after-sale service satisfaction, brand, and this is this was the domestic consumer satisfaction the best the only foreign brand.

In TV Brand evaluation, the consumer satisfaction and service satisfaction survey found that the current overall flat-panel TVs satisfaction was lagging behind other products, TCL And Chang, respectively the use of satisfaction and service satisfaction, the more front.

In air-conditioning category evaluation, the U.S. air-conditioning to the absolute domination of air conditioning products using satisfaction brand and service satisfaction, brand the two best. Midea Air Conditioning Equipment Co., Ltd. customer service department Jin Jiang Minister was revealed the mystery, "the United States and the award thanks to America's professional technical support system, perfect Marketing And service network, the country has nearly more than 7000 professional service network, covering all of the country above the county level cities, and some towns, and at the headquarters set up nearly 400 seats in the 24-hour sales call center, through 4008899315 toll-free telephone hotline service Meanwhile, the United States and the unique marketing model and fully ensure the United States in the nationwide price of unity and service standards harmonization, in 2009, the United States to strive to promote from the quality of personnel, the response rate to the level of service 'all satisfied' after-sales engineering achieved preliminary results, the consumer satisfaction to enhance the most powerful expression. "

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