Appliances of concern TM to Regulations finally published, in accordance with the relevant provisions, the state will have TM to buy televisions, refrigerators,
Washing machine , Air conditioning, computer products to consumers for five maximum from 250 to 400 yuan subsidy. Beijing, Tianjin, Shanghai, Jiangsu,
Zhejiang , Shandong, Guangdong, Fuzhou, Changsha, nine pilot provinces and cities such as household units and individuals will be the first to enjoy this policy. It is reported that in rural areas, with the previously
Appliances to the countryside Policy than the TM to the city apparently is to pull consumer replacement market and home appliances. But yesterday, the reporter learned that the majority of consumers reflect the intensity of the TM to the subsidy is less than their expectations, and they hope to expand subsidies for variety, as soon as possible to include kitchen appliances such as scope of subsidies.
4 percent of consumers preferred TV Renewal In the "TM" Before the promulgation of the Regulations, many home appliance manufacturers have already begun to conduct their own TM to promote or advance research.
Suning North China Electric Fan Zhijun, executive president told reporters yesterday in Beijing Suning already set up a "TM" special working group, all the stores in the whole Beijing launched "TM" consumer preference research, and to carry out "TM "advance booking activity, only one week alone 3630 people were involved in advance. Statistics show the greatest demand for consumer TV update, reaching 40.06 percent, followed by the refrigerator to reach 25.33%, 15.83% have washing machines, air conditioners, computers were 9.95% and 8.82%. Merchant said that while big cities like Beijing has been from traditional CRT TV to the
Flat Panel TV Transition to multi-round boom, but the underlying demand remains considerable. "Previously, it was mainly for home and into the living room TV updating of flat-panel TVs, the future is to continue to be updated on the bedroom TV. If the last you could have moved into the bedroom, living room watching the old TV, then this will need to thoroughly digest the old TV a! "
Consumers want to subsidize efforts to increase
"A TV up only 400 yuan subsidy, more than I had imagined much less!" At the appliance store yesterday morning's interview, a consumer to see stores hang out after that, said details of subsidies. Such a statement she forget the original sale to close Jiu Jiadian a small old TV usually have 12 hundred dollars, so the actual consumers receive subsidies is three hundred dollars. At present, most consumers need to get a new color TV sets are big-screen flat-panel TV prices at least 67 thousand or even million, which is equivalent to the proportion of subsidies to only 2% to 4%.
In fact, sometimes lower prices in the appliance store promotions, direct preferential margin will be more than 4%, so many consumers that the intensity of the TM to the subsidy is too small, even some who said that he would total what in the end is enjoying the new policy of cost-effective, are left as they sell directly to the old TV hawker cost-effective.
Appliance manufacturers also believe that some of the subsidies were weak. A color TV
Marketing Leader in an interview yesterday, said that this policy may be in the low-end products have a certain role in promoting the sale, but the more expensive products on the smaller stimulus. In his view, if the appliances to the countryside and rural policy of complementarity, the city should focus on stimulating market demand for high end home appliances. Journalists understand that the TCL, Skyworth, Hisense, Konka and other TV companies to organize their own promotional activities, recycling old TV prices up 1,000 yuan, and much higher than the TM to the policy.
Consumers are not used to "sell first and buy a new old"
According to the Regulations, when consumers buy new appliances appliances direct subsidies reported by the sales of businesses to audit the financial sector, on the spot payment will meet the requirements of the subsidies. The reporter noted that consumers need to declare when the subsidies for submissions include: household registration documents, purchase invoices and collection of new machines to prove the old machine. This means that consumers must purchase new appliances sold before the first Jiujia Dian, which actually is not in line buying habits of consumers. It Suning, Gome stores such as home appliances working personnel, had they been carried out in their own household appliances TM to work, the process is, consumers buy new household appliances, business delivery at the time the way back to Jiu Jiadian discount, "which at least ensure that consumers continue to Dayton children home appliances, few people will first television sold the old home, go shopping pick the new bar! I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as sharpening steels , odor eater.
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