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Beijing, home appliances with Locks After a crazy 2005, after the enclosure movement, expansion of the foam starting to show. It is reported that Home appliance retail chain Industry leader?? Dazhong Electric Appliance Co., Ltd. this year (06 years) will close several stores, 3 months has been in Beijing to three business area of 3,000 square meters of the stores shut down. The world's largest consumer electronics retail chains Best Buy To Beijing competition will make the situation more severe. Wave coming off shop "Beijing spring and summer this year will take place between the inevitable tide of stores closed." Problems of appliances expert Luo Qingqi forecast for the industry shock. Still can not stop the spring sandstorm commemorate the North Fourth Ring Road northbound Wumart supermarkets jostling throng of people, but 100 meters away from this, but the large and medium electrical shop, is a completely different story. Counter electrical, Computer Almost all of the goods have been evacuated, a few scattered Taiwan Power Company TV sets, Microwave ovens , Vacuum cleaner was confusing to put on the ground, most of the Sell Staff are busy store appliance, play prototype Package Packing. This day is March 22, 2006, Dazhong Electronics store closed bridge blog. One is Tally's staff who hastily explained: "This land is hillo Group's property, medium and large electrical appliances signed lease 3 years Contract Has expired, on the other hand, to mark the store's profitability, simply can not afford the rent. " Addition to large and medium, States United States ZHAO Bao Electric Co., Ltd. Beijing branch general manager also revealed that said: "This year has all the home appliances chain stores may adjust their own, including the country, including the United States will turn off a number of stores." Although the chi bridge shop never disclosed losses, but in an interview related to several chain giant is responsible for recognition of the fact that per capita: crazy horse racing in the enclosure, the store number is increased, but a single shop Operating profit has shown a negative growth. And the United States Appliance Retail Best Buy 25% of the company's gross margin, the Chinese home appliance chain industry average gross margin of only 10%, while net profit generally 1% to 2%, some home appliance chain Beijing Marketplace The total number of stores has been accounted for losses of 45% stores, 65% or higher. It is understood that the home appliance chain stores, the scale of 3,000 square meters to 5,000 square meters, the annual rental price of at least 200 million or more, with an average of 2% of the home appliance retail chain net profit, the average single-store sales needs make a million, the profit was equivalent to a single store rental stores, it will be a loss. Beijing average annual sales of home appliance market, only 500 million, according to this principle, many stores have to be adjusted. Shop behind the rapid Ordinarily, to face the reality of the business situation of enterprises will enter the consolidation phase, but the fact is that the shop is still not diminished enthusiasm. "Double store", which is the U.S. headquarters of the country in 2006 to the Beijing authorities. According to Gome's "White Paper" revealed that the number of U.S. stores in Beijing, will be 40 at the end of last year, based on double this year to reach 75 ~ 80. The face of the country the United States made no secret of the "hegemony" statement, Suning Electric this year, with 21 stores planned on the basis of 15 new stores; last year, has just entered Beijing, Yongle opened four new stores this year will open 20 new stores; to 64 the number of occupied Beijing head office appliance chain 50% market share of medium and large electrical appliances, the layout was issued in Beijing can not have any "blank spots" in the pledge. The country, the "White Paper" in Secret: cording to the estimated demand for home appliances, Beijing, the home electrical appliance market up to accommodate the number of stores should be around 150. However, currently the major home appliance chain giant Planning View, home appliance chain stores this year, Beijing will be more than 200, its intensity far exceeds the requirements. "They want to increase the number of their stores, so that increases the probability of rival customs shop, to squeeze out competitors." Guangzhou, the army attack plan Business management Strategy Consultants Limited Liu Buchen, director of home appliances chain in the shop because wild giant said. Sized boldly said that he had newly opened store in the strategic placement in the competition next to the shop, even if the expense , even shut down do not care for half a year on only one purpose?? Spoiler, potential opponents of the shop get involved. "The more stores open, channel value, the more suppliers from more support, even the supermarket chain is keen to household appliances shop expansion is another important reason." Liu Buchen, said, "but This appliance industry profit margins will inevitably lead to dilution, and channels are affected accordingly. In order to ensure profits, can only continue to be a channel, which resulted in home appliance chain can not slow down the pace of expansion. 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